[eCommerce Issues] Having a tough time writing content for product color variations. Any recommendations?
-
wow, after being hit with panda i'm having a real tough time with this issue. Maybe i'm going about it the wrong way..
How can i possibly write unique content for all of these different colors of the same product?...
http://www.suddora.com/green-sweatbands-wholesale-green-wristbands.html
http://www.suddora.com/pink-sweatbands-wholesale-pink-wristbands.html
http://www.suddora.com/black-sweatbands-wholesale-black-wristbands.html
http://www.suddora.com/green-headbands-wholesale-pricing-available.html
http://www.suddora.com/pink-headbands-wholesale-pricing-available.html
http://www.suddora.com/black-headbands-wholesale-pricing-available.html
Should i be going about this a different way?
Thanks,
Paul
-
Unless you want to go to the trouble of making unique content for each page, I would suggest combining into a single page
Although, If it was me, Id make the webs best page about pink sweatbands, so good and so over the top that it attracted its own links - think of this https://www.google.co.uk/search?q=opink%20swetabands&rlz=1C1CHFX_enGB502GB502&sugexp=chrome,mod%3D14&um=1&ie=UTF-8&hl=en&tbm=isch&source=og&sa=N&tab=wi&ei=iUZzUNTjAu3C0AX48IEo&biw=1280&bih=923&sei=i0ZzUJH7H6PB0QWFpYGoDQ as a page on your website. It would be amazing!
S
-
Hi Paul,
As an e-commerce SEO I feel your pain! I am not sure what platform your store is running on, but is it possible to consolidate all the different colors onto one sweater page and allow customers to select the color via a drop down box (usually referred to as "options" in e-commerce back ends) ? This would in essence create a hub page where you would just have to write great copy once, and include the colors. Now, if you are like most e-commerce sites, every color and ever size has its own SKU. You of course have to add them to your products database, but there should be a way to make it so they don't actually display as product pages. You then associate the SKU with the specific option (i.e. Medium size, color Red) and when a customer selects that options, that specific SKU is what is added to their cart.
Hope that helps!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two sites with same content
Hi Everyone, I am having two listing websites. Website A&B are marketplaces Website A approx 12k listing pages Website B : approx 2k pages from one specific brand. The entire 2k listings on website B do exist on website A with the same URL structure with just different domain name. Just header and footer change a little bit. But body is same code. The listings of website B are all partner of a specific insurance company. And this insurance company pays me to maintain their website. They also look at the traffic going into this website from organic so I cannot robot block or noindex this website. How can I be as transparent as possible with Google. My idea was to apply a canonical on website B (insurance partner website) to the same corresponding listing from website A. Which would show that the best version of the product page is on website A. So for example :www.websiteb.com/productxxx would have a canonical pointing to : www.websitea.com/productxxxwww.websiteb.com/productyyy would have a canonical pointing to www.websitea.com/productyyyAny thoughts ? Cheers
Intermediate & Advanced SEO | | Evoe0 -
Ecommerce category pages
Hi there, I've been thinking a lot about this lately. I work on a lot of webshops that are made by the same company. I don't like to say this, but not all of their shops perform great SEO-wise. They use a filtering system which occasionally creates hundreds to thousands of category pages. Basically what happens is this: A client that sells fashion has a site (www.client.com). They have 'main categories' like 'Men' 'Women', 'Kids', 'Sale'. So when you click on 'men' in the main navigation, you get www.client.com/men/. Then you can filter on brand, subcategory or color. So you get: www.client.com/men/brand. Basically, the url follows the order in which you filter. So you can also get to 'brand' via 'category': www.client.com/shoes/brand Obviously, this page has the same content as www.client.com/brand/shoes or even /shoes/brand/black and /men/shoes/brand/black if all the brands' shoes happen to be black and mens' shoes. Currently this is fixed by a dynamic canonical system that canonicalizes the brand/category combinations. So there can be 8000 url's on the site, which canonicalize to about 4000 url's. I have a gut feeling that this is still not a good situation for SEO, and I also believe that it would be a lot better to have the filtering system default to a defined order, like /gender/category/brand/color so you don't even need to use these excessive amounts of canonicalization. Because, you can canonicalize the whole bunch, but you'd still offer thousands of useless pages for Google to waste its crawl budget on. Not to mention the time saved when crawling and analysing using Screaming Frog or other audit tools. Any opinions on this matter?
Intermediate & Advanced SEO | | Adriaan.Multiply0 -
SEO time
I wanto to be in the top of the google search. I am usiing a lot of SEO tools but... I have done it during one month. Do I have to wait more?
Intermediate & Advanced SEO | | CarlosZambrana0 -
Interlinking from unique content page to limited content page
I have a page (page 1) with a lot of unique content which may rank for "Example for sale". On this page I Interlink to a page (page 2) with very limited unique content, but a page I believe is better for the user with anchor "See all Example for sale". In other words, the 1st page is more like a guide with items for sale mixed, whereas the 2nd page is purely a "for sale" page with almost no unique content, but very engaging for users. Questions: Is it risky that I interlink with "Example for sale" to a page with limited unique content, as I risk not being able to rank for either of these 2 pages Would it make sense to "no index, follow" page 2 as there is limited unique content, and is actually a page that exist across the web on other websites in different formats (it is real estate MLS listings), but I can still keep the "Example for sale" link leading to page 2 without risking losing ranking of page 1 for "Example for sale"keyword phrase I am basically trying to work out best solution to rank for "Keyword for sale" and dilemma is page 2 is best for users, but is not a very unique page and page 2 is very unique and OK for users but mixed up writing, pictures and more with properties for sale.
Intermediate & Advanced SEO | | khi50 -
SEO Ecommerce Keywords
Hi guys got a question regarding ecommerce seo do you think its a better idea to target more long tail terms and try get links directly to product pages, brand pages and categories. Rather than focus on short keywords that do bring in good traffic but are very broad, i will prob do both, but i would like a second opinion please about other users strategies thanks
Intermediate & Advanced SEO | | Will_Craig0 -
Domain Issue
Starting a new local travel guide site. Would like to buy a domain and have found one with decent Domain Authority and Trust, but they want $2500 for the domain which I feel is a bit steep since I will be not using any of the content and it is generating hardly any revenue now. . I would rather not start from scratch with no links and no trust. I have a few questions.... -Any suggestions on sites to look for domains or strategy for finding and offering to buy? Any guidelines on how to value domains? If I but it and change registration do I risk losing all the value? Cold I just change technical contact info? Any other suggestions are welcome. Thanks.
Intermediate & Advanced SEO | | Reportcard0 -
How to Create automate Content for Big Ecommerce Site
Hello guys, Im planning to do some big changes on my ecommerce, On my ecommerce i normally ship services so tons of relative products but it will change from each brand. For example i would like to say the same thing on each product landing page but just changing the keyword for the proper product lading page , but my fear is that this will look like duplicate content. How can i deal with information on each landing page on a ecommerce that have more than 1k on services. I dont want to write this differently on each 1k on pages for products since they are doing the same thing but in different brands. I hope you can help me on this. Note: Is there any source of doing this type of Seo for automate page service generator?
Intermediate & Advanced SEO | | aldovacano0 -
Login Page = Duplicate content?
I am having a problem with duplicate content with my log in page QuickLearn Online Anytime - Log-in
Intermediate & Advanced SEO | | QuickLearnTraining
http://www.quicklearn.com/maven/login.aspx
QuickLearn Online Anytime - Log-in
http://www.quicklearn.com/maven/login.aspx?ReturnUrl=/maven/purchase.aspx?id=BAM-SP
QuickLearn Online Anytime - Log-in
http://www.quicklearn.com/maven/login.aspx?ReturnUrl=/maven/purchase.aspx?id=BRE-SP
QuickLearn Online Anytime - Log-in
http://www.quicklearn.com/maven/login.aspx?ReturnUrl=/maven/purchase.aspx?id=BTAF
QuickLearn Online Anytime - Log-in
http://www.quicklearn.com/maven/login.aspx?ReturnUrl=/maven/purchase.aspx?id=BTDF What is the best way to handle it? Add a couple sentences to each page to make it unique? Use a rel canonical, or a no index no follow or something completely different? Your help is greatly appreciated!0