Wordpress blog integration with full website effect on SEO
-
I have searched and searched for the answer to this question and can't find it.
We are going to be launching a Wordpress blog on our domain shortly, however we have a much larger site that is mixed with static and dynamic pages full of custom programming tied to databases, etc. that we are running around the blog and can't integrate that into Wordpress due to its complexity.
What this means is we have to install Wordpress on our servers somehow separate from the pages of our website.
What I am wondering is if we run Wordpress in the /blog directory of our site as a separate installation if it will inherit the domain authority of our domain (currently around 60) or if it will be viewed as a separate site and get no ranking. Also, will our main site inherit the additional link juice from the inbound links that we get from the blog with it being separate from the main site?
How does this need to be setup on our webservers to ensure the blog gets authority of the domain, and the blog contributes maximum SEO value to the domain?
Any help would be appreciated.
-
I don't know what the rest of that passage says, but I don't see in that excerpt how the author says they should be separate. All he is saying is what a blog is meant to accomplish.
It can still be a part of your site, hosted on your domain, without being fully and completely integrated with all of the pages. It can look a little different, have a different feel about it, etc, but still be run within the parameters of your website.
-
Steve, Loganshark, thanks for sharing your experiences. I figured that this would be the case. Just wanted to get confirmation from people who have done this successfully.
Any additional advice from anyone would be appreciated. This project is a big step in our SEO initiative.
-
We can only speak from our experience, but we have had a similar setup on our site now for about 9 months and the effect that our main site's authority has on the blog seems to be slight. I don't think that Google or anyone else sees our blog as a separate site altogether, but it does seem that they recognize that that portion of our site is a blog and the rest of our site is e-commerce and index our pages accordingly.
Additionally, because our blog discusses a much wider range of topics than just what we sell on the site, it seems logical that some of our site's authority might not carry over to the blog pages because the content is so different.
All of that being said, the effect of our blog has been very positive. It has increased our organic traffic and is a great way to add new content.
-
Put it in the /blog subdirectory and your main domain authority will pass to it. Make sure you link to the blog from your main site. We have the same issue as you, and at first hosted on blog.domain.com but later moved to domain.com/blog based on advice from many people at SEOmoz.
To make sure the value is passed around, be sure to liberally link to and from the blog to other areas of your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Drop
Over the last few months my rank has dropped by around half and for the life of me I can’t see why. There are no warnings on Google Console. Am I missing something? Website: thespacecollective.com
Intermediate & Advanced SEO | | moon-boots0 -
Video Accessibility and SEO
How do you implement video meta data, closed captioning and transcripts to ensure both search engines and screen readers can crawl/read? For example, in a mostly text-based video with a simple audio track hosted one brightcove and embedded into our site, we want to make sure 1) google can crawl the text on the video and 2) a vision-impaired viewer would be able to use a screen reader to hear the text on the video.
Intermediate & Advanced SEO | | elmorse1 -
Relaunching a website - SEO implicataions
Im looking to relaunch a current website, that will undergo a complete makeover. Can you you tell me what factors I need to consider in doing this, particularly with regards to maintaining seo and migrating the current site in general
Intermediate & Advanced SEO | | aplnzmarch180 -
Website Traffic Is Down
Hi, My Website www.financeninvestments.com is down for almost now 2 years. I was receiving the good traffic before this but now the traffic is almost down. I want to again do something to get my Traffic back with some consistent efforts. So what efforts should i do to make this back.Pls suggest.
Intermediate & Advanced SEO | | rahulsoni250 -
Global SEO
Hey there Mozzers! I have a question about global SEO. I have a website that has multiple tlds (.com.au .co.uk .com etc ) Each of these are redirecting depending the user location. Where should my link building be focused on? What are some Global SEO Techniques you suggest ?
Intermediate & Advanced SEO | | AngelosS0 -
Best Way to Create SEO Content for Multiple, International Websites
I have a client that has multiple websites for providing to other countries. For instance, they have a .com website for the US (abccompany.com), a .co.uk website for the UK (abccompany.co.uk), a .de website for Germany (abccompany.de), and so on. The have websites for the Netherlands, France, and even China. These all act as separate websites. They have their own addresses, their own content (some duplicated but translated), their own pricing, their own Domain Authority, backlinks, etc. Right now, I write content for the US site. The goal is to write content for long and medium tail keywords. However, the UK site is interested in having myself write content for them as well. The issue I'm having is how can I differentiate the content? And what is the best way to target content for each country? Does it make sense to write separate content for each website to target results in that country? The .com site will still show up in UK web results still fairly high. Does it make sense to just duplicate the content but in a different language or for the specific audience in that country? I guess the biggest question I'm asking is, what is the best way of creating content for multiples countries' search results? I don't want the different websites to compete with each other in a sense nor do I want to spend extra time trying to rank content for multiple sites when I could just focus on trying to rank one for all countries. Any help is appreciated!
Intermediate & Advanced SEO | | cody1090 -
What is the Current SEO Value of Pingbacks and Trackbacks on Blogs
The latest Google updates have said that reciprocal linking isn't such a hot thing - so I am wondering if anyone has any guidance for those of us who work with WordPress bloggers?
Intermediate & Advanced SEO | | dotJ0 -
Optimizing the HomePage of a WordPress blog
Dearest SEOmozzers, I am creating WordPress blogs and I would like to know from a WordPress expert how to better optimize the homepage of a site. In particular, I'd like to know how to create an SEO-friendly homepage that I want to optimize for certain keywords. Do you think that it is better to show on the homepage the posts that I write, which change constantly, or a static, well-optimized text that will include the keywords I want to rank for? I have been naively using the changing posts, but after an analysis of the competitors I have noticed that most of them use a static text and show only the most recent post at the bottom of the page. I'd really appreciate it if you could let me know the best practice to adopt to optimize the site. Thank you. Sal
Intermediate & Advanced SEO | | salvyy0