Help with a unique bounce rate problem!
-
My company ranks very well for the target keyword "blue link" but as it turns out Hyundai launched a new "Blue Link" service. Given that we are a much more niche offering, many of the searches for blue link are for hyundai.
Because people tend to click on the first results without even reading anything, we have seen an increase in traffic as well as a huge spike in bounce rates once they realize we are not the right company.
Our listing on Google is pretty clear what we are so I'm not sure how to fix this problem . . .
-
No problem, glad it helped!
-
Thanks for the video. It's a somewhat older video but hopefully it still applies today. Thanks!
-
Hey David
Webspam does not use analytics data for ranking like this and this is clearly a navigational search so seriously, this is not a problem.
Video may help put your mind at ease:
http://www.youtube.com/watch?v=PZoesvNUPDQ
This will not impact your sites performance in any way.
Hope this helps!
Marcus
-
So there's nothing I can do about this? Will Google not look at our high bounce rate and penalize us in some way?
-
It's not a problem as such, just ignore that traffic that bounces.
If I Google 'blue link' and I see hyundai and then you guys but Google is changing the page title to just the business name trying to help people see which one they want but... people are click happy, and in this instance, I can't really see what you can do but just filter this traffic out of any reports you generate.
Hope that helps.
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I hope someone can help me with page indexing problem
I have a problem with all video pages on www.tadibrothers.com.
Technical SEO | | TadiBrothers
I can not understand why google do not index all the video pages?
I never blocked them with the robots.txt file, there are no noindex/nofollow tags on the pages. The only video page that I found in search results is the main video category page: https://www.tadibrothers.com/videos and 1 video page out of 150 videos: https://www.tadibrothers.com/video/front-side-rear-view-cameras-for-backup-camera-systems I hope someone can point me to the right way0 -
Would adding an SSL certificate help my website?
SSL certificates can obviously be a used as a ranking factor by Google, but would a site with no need for an SSL certificate notice a gain by adding one? Is it possible to demonstrate you have an SSL certificate without having some https pages on your site?
Technical SEO | | sthompson0 -
Help us define a category/product structure please
Hi, Apologies in advance for the long winded question... we need some guidance with our category/product/options structure in our shop. We primarily sell car parts and lots of our parts have multiple fitments for what is basically the same part. Some ranges can have 1,000s of products. We can't work out what is an appropriate level of information and granularity for our product structure.We recognise the importance of having fitments and specific terms in the product title and URL, but we also know that having loads of almost identical product pages is a definite negative and fragments our SEO potential. But where's the happy medium? For example, let's say we have a specific brand of brake pad (we'll call it Brako) with 4 different product-models (Super1, Super2, Super3, Super4), each fits 100 different cars, which are made by 10 different manufacturers. We have a few different ways of presenting/splitting up these 400 simple products: (ignore the URLs here, this is just to illustrate the browsing structure & likely product page titles) 1 category for the Brake Brand with 400 product pages inside, 1 product page for each specific combination of brake product-model and car-fitment. /Brako/Brako-Super1-brakes_BMW-M3.html 1 category, 400 product pages, 0 choices on each product page. 1 category for the Brake Brand with 40 products inside, 1 product for each specific combination of brake product-model and car-manufacturer. Each product page would then let you choose from a dropdown which of the 10 specific cars you had. /Brako/Brako-Super1-brakes_BMW.html 1 category, 40 product pages, 10 choices on each product page. 1 category for the Brake Brand with 4 sub-categories inside for the brake product-models with 100 products inside each, 1 product for each specific combination of car-fitment. /Brako/Brako-Super1-brakes/Brako-Super1-brakes_BMW-M3.html 1 category, 4 sub-categories, 40 product pages, 10 choices on the product page. 1 category for the Brake Brand with 4 sub-categories inside for the brake product-models, with 10 products inside each.1 product for each specific combination of brake product-model and car-manufacturer. Each product page would then let you choose from a dropdown which of the 10 specific cars you had. /Brako/Brako-Super1-brakes/brakebrand-Super1-brakes_BMW.html 1 category, 4 sub-categories, 40 product pages, 10 choices on each product page. 1 category for the Brake Brand with 4 products inside, 1 product for each brake product-model. Each product page would then let you choose from 2 dropdowns, each with 10 options: one for car manufacturer, the next for car model. /Brako/Brako-Super1-brakes.html 1 category, 4 product pages, 100 (10x10) choices on each product page. 1 product page containing options to choose all 400 Brako products using 3 drop down boxes: Car Manufacturer, Car Model and Product-Model /Brako/Brako-brakes.html 1 category, 1 product page, 100 (10x10) choices on each product page. Or we could mix it up and split the sub-categories by manufacturer: 1 category for the Brake Brand with 10 sub-categories (1 sub-category for each of the car manufacturers with 40 products inside each), 1 product page for each specific variation of car-fitment and product-model. /Brako/Brako-brakes-BMW/Brako-Super1-brakes_BMW-M3.html 1 category, 10 sub-categories, 40 product pages, 0 choices on the product page. 1 category for the Brake Brand with 10 sub-categories (1 sub-category for each of the car manufacturers with 10 products inside each), 1 product page for each specific variation of car-fitment. Drop dowjn box on the product page lets you choose product-model (Super1-4) /Brako/Brako-brakes-BMW/Brako-brakes_BMW-M3.html 1 category, 10 sub-categories, 10 product pages, 4 choices on the product page. 1 category for the Brake Brand with 10 sub-categories (1 sub-category for each of the car manufacturers with products inside each), 1 product page for each specific variation of product-model. /Brako/Brako-brakes-BMW/Brako-Super1-brakes_BMW.html 1 category, 10 sub-categories, 4 product pages, 10 choices on the product page. Obviously, option 1) is going to be the best search match for someone searching for 'BMW M3 Brako Super1 brakes' but that page will have almost identical content to 100 other pages and very similar content to a further 300 pages, which takes it's quality ranking down a lot. At the other end of the scale of complexity is option 5) which concentrates all search potential for the Brako Super1 down to a single page, which can be well written and have great content, but wouldn't have a match in the title, url or product name for anyone searching for 'BMW M3 Brako Super1 brakes'. 'BMW M3' would be mentioned in the page, but only once in a drop-down along with 100 other cars and possibly once in the content if there's something noteworthy about that application. So which option would you go for and why?
Technical SEO | | DWJames0 -
How long to reverse the benefits/problems of a rel=canonical
If this wasn't so serious an issue it would be funny.... Long store cut short, a client had a penalty on their website so they decided to stop using the .com and use the .co.uk instead. They got the .com removed from Google using webmaster tools (it had to be as it was ranking for a trade mark they didn't own and there are legal arguments about it) They launched a brand new website and placed it on both domains with all seo being done on the .co.uk. The web developer was then meant to put the rel=canonical on the .com pointing to the .co.uk (maybe not needed at all thinking about it, if they had deindexed the site anyway). However he managed to rel=canonical from the good .co.,uk to the ,com domain! Maybe I should have noticed it earlier but you shouldn't have to double check others' work! I noticed it today after a good 6 weeks or so. We are having a nightmare to rank the .co.uk for terms which should be pretty easy to rank for given it's a decent domain. Would people say that the rel=canonical back to the .com has harmed the co.uk and is harming with while the tag remains in place? I'm off the opinion that it's basically telling google that the co.uk domain is a copy of the .com so go rank that instead. If so, how quickly after removing this tag would people expect any issues caused by it's placement to vanish? Thanks for any views on this. I've now the fun job of double checking all the coding done by that web developer on other sites!
Technical SEO | | Grumpy_Carl0 -
Big BUPA Bounce rate
Good morning from ten degrees c mostly cloudy wetherby UK 🙂 Ive got a 70% bounce rate on this home page - http://www.goldsboroughestates.co.uk/Home.aspx Whilst their is a telephone number on the home page it feels too high. Ive drilled down and identified the following: 1. Medium (NONE) is causing 80% bounce
Technical SEO | | Nightwing
2. No ppc ad are running I get a futher explanation from the Google Gods: •Auto-tagging is on but cost data is not applied (learn more)
•There is a redirect in the URL
•The gclid parameter is altered or dropped from the ad
•Auto and manual tagging are being used at the same time
•Manually tagged URLs are missing a value My feeling is eMails with links to the home page are causing such I high medium (none count) Would be grateful if any SEO mozzer could offer there insights, Thanks, David0 -
Restricted by robots.txt does this cause problems?
I have restricted around 1,500 links which are links to retailers website and links that affiliate links accorsing to webmaster tools Is this the right approach as I thought it would affect the link juice? or should I take the no follow out of the restricted by robots.txt file
Technical SEO | | ocelot0 -
Buying new domains to help with SEO
Hi, Does buying new keyword related domains and 301 redirect them to my site have any seo benefit?
Technical SEO | | Socialdude0 -
Does server location (IP) help with international SEO?
If I have a .com.br domain with all my content in Portuguese, will it make a difference if I host in the US or if I host on a server in Brazil? I thought I had the answer to this from Rand in one of his Whiteboard Fridays a while back where he said hosting in the target country would help, but the lady who did the international SEO presentation in MozCon 2011 said any SEO who says this helps doesn't know international SEO. Can anybody point me to a case study on this? I have US and Brazilian dedicated servers but I'd prefer to get rid of the Brazil server expense.
Technical SEO | | jargomang0