Local TLD Domain and languages.
-
Hello all,
I have a local tld domain in spanish for .es.
Now i want to translate the site content to english and german.
What do you advice?
1.1 www.domainname.es/en/ and www.domainname.es/de/
1.2 en.domainname.es and de.domainname.es
Or buy a new .com domain and set it like this:
2.1. www.domainname.com and www.domainname.com/de (english will be main language)
2.2. en.domainname.com and de.domainname.com
Or the last option ( the one i think it's better) Local TLDs
3.1 www.domainame.es , www.domainname.co.uk , and domainname.de
In this last case , the domain name is KW + Brand , should i also translate the KW?
For example:
www.heladosolimpia.es , www.icecreamolimpia.co.uk
Thanks for your help.
-
Hi Valter,
if you're intention is doing international SEO using one domain name and the subfolders way, then the domain should be a generic domain name (.com, .net) for the simple reason that you cannot geotarget any Country Code Top Domain Name (.es, .fr, .de...) but for its related country, and the same for its subfolder.
If you decide to use a .com and subfolders, instead, in Google Webmasters Tools you can target the domain to your main country target (i.e.: uk or us) and the subfolders to their respective countries (/es/ to Spain, for instance).
Then... to use create as many sites with Country Code Domain termination as are the countries you want to target is, at first sight, the best idea, as ccTlds have a stronger geotargeting power.
The question is: are you sure you want to earn links for every single site and maintain the On Page of all of them. Are those domain names consistent with your business plan? Will you have a real presence, not just "virtual" in those countries? I suggest you first to answer those questions and just after deciding what option to choose.
Both have advantages and disadvantages, but - honestly - it will be your business plan what will give you the correct answer.
Then... if Helados Olimpia is the name of your brand, sincerely I would not translate it. Remember that Google prizes Entities (and Brands are entities) and that branded keywords are everyday more important. And that you will have to deal also with other digital channel, as Social Media: are you sure you want to have as many Facebook pages or Twitter handles or Google+ Business pages as are the translated name of your Brand?
Finally, if you want to do International SEO, I suggest you to check this post about the topic I published here on SEOmoz: http://www.seomoz.org/blog/international-seo-dropping-the-information-dust
-
I think the last option will be the best if you're planning to rank on keywords other than your brand.
Also, I don't think you'll see many .es domains in the english and german results, at least that's the case in french
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cleaning up a Spammy Domain VS Starting Fresh with a New Domain
Hi- Can you give me your opinion please... if you look at murrayroofing.com and see the high SPAM score- and the fact that our domain has been put on some spammy sites over the years- Is it better and faster to place higher in google SERP if we create a fresh new domain? My theory is we will spin our wheels trying to get unlisted from alot of those spammy linking sites. And that it would be faster to see results using a fresh new domain rather than trying to clean up the current spammy doamin. Thanks in advance - You guys have been awesome!!
Intermediate & Advanced SEO | | murraycustomhomescom0 -
Redirecting a Few URLs to a New Domain
We are in the process of buying the blog section of a site. Let's say Site A is buying Site B. We have taken the content from Site B and replicated it on Site A, along with the exact url besides the TLD. We then issued 301 redirects from Site B to Site A and initiated a crawl on those original Site B urls so Google would understand they are now redirecting to Site A. The new urls for Site A, with the same content are now showing up in Google's index if we do a site:SiteA.com search on the big G. Anyone have any experience with this as to how long before Site A urls should replace Site B urls in the search results? I undestand there may be a ranking difference and CTR difference based on domain bias, etc... I'm just asking if everything goes as planned and there isn't a huge issue, does the process take weeks or months?
Intermediate & Advanced SEO | | seoaustin0 -
Subdomains and Forwarding Domains
Will someone who has experience chime in on these two issues below: Do sub-domain links which link back to the main site count as a new link from a new site; or would they be considered more of an internal link? Basically, would a sub-domain link to the main site be like a link from a unique website, or treated like any other internal link on the main site? I am speaking in terms of link juice. Should we 301 sub-domains to the main site internally? Thank you, we really appreciate any input you have!
Intermediate & Advanced SEO | | DJ1230 -
What are the effects of having Multiple Redirects for pages under the same domain
Dear Mozers, First of all let me wish you all a Very Happy, Prosperous, Healthy, Joyous & Successful New Year ! I'm trying to analyze one of the website's Web Hosting UK Com Ltd. and during this process I've had this question running through my mind. This project has been live since the year 2003 and since then there have be changes made to the website (obviously). There have also been new pages been added, the same way some new pages have even been over-written with changes in the url structures too. Now, coming back to the question, if I've have a particular url structure in the past when the site was debuted and until date the structure has been changes thrice (for example) with a 301 redirect to every back dated structure, WOULD it impact the sites performance SEOwise ? And let's say that there's hundreds of such redirections under the same domain, don't you think that after a period of time we should remove the past pages/urls from the server ? That'd certainly increase the 404 (page not found) errors, but that can be taken care of. How sensible would it be to keep redirecting the bots from one url to the other when they only visit a site for a short stipulated time? To make it simple let me explain it with a real life scenario. Say if I was staying a place A then switched to a different location in another county say B and then to C and so on, and finally got settled at a place G. When I move from one place to another, I place a note of the next destination I'm moving to so that any courier/mail etc. can be delivered to my current whereabouts. In such a case there's a less chance that the courier would travel all the destinations to deliver the package. Similarly, when a bot visits a domain and it finds multiple redirects, don't you think that it'd loose the efficiency in crawling the site? Ofcourse, imo. the redirects are important, BUT it should be there (in htaccess) for only a period of say 3-6 months. Once the search engine bots know about the latest pages, the past pages/redirects should be removed. What are your opinions about this ?
Intermediate & Advanced SEO | | eukmark0 -
Domain Alias SEO
We have 5 domain alias of our existing sites
Intermediate & Advanced SEO | | unibiz
All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
Like Main domain: www.mywebsite.com
DomainAlias: www.myproduct.com, www.myproduct2.com, www.myproduc3.com
And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks0 -
Is a .co.uk domain better?
Hi I have www.example.net however trying to judge if it is better having www.example**.**co.uk instead (as it will be targeted for UK people). I could use Webmaster tool to geographically target UK - however perhaps best to use a .co.uk domain instead. Any views on using a .net ending domain? Many thanks Nigel
Intermediate & Advanced SEO | | Richard5550 -
Redirect non www. domain to WWW. domain for established website?
Hey guys, The website in question has been online for more than 5 years but there are still 2 versions of the website. Both versions are indexed by Google and of course, this will result in duplicate content. Is it necessary to redirect the non-www domain to the www. domain. What are the cons and advantages? Will a lot of organic traffic be lost at first (if non-www are getting a good amount of traffic)? Thanks.
Intermediate & Advanced SEO | | BruLee0 -
Which domain should I use?
I own a couple domains that are specific to a product and would like to know which one folks on here recommend. Primary Google Search Term Example: "Tax Bond" Example Domain 1: www.taxbonds.net Example Domain 2: www.tax-bond.net I've done research on here before and have come to the conclusion that hyphenated domains aren't bad (no more than 2 hyphens though). So, do I go for the EXACT search term with the hyphen or do I go for the pluralized search term without the hyphen, even though most people will not add the "s" in the Google search? Thanks, Alex
Intermediate & Advanced SEO | | dbuckles0