Using Press Release For Promoting Linkbait?
-
We all know that a thinly-veiled ad masquerading as a press release is not a good link building tactic. Of course, if the press release is newsworthy, then it can generate some real publicity and honest backlinks. My question is a bit more specific - are press releases an effective way to promote linkbait to niche websites/bloggers?
Has anyone had success using press releases to promote linkbait to relevant bloggers and websites in their niche?
My gut tells me that most niche bloggers are not reading press releases on a daily basis to find story ideas. I know that outlets like the Huffington Post and TechCrunch pay attention to press releases, but I'm guessing most blogs not run by professional journalists do not. Anyone know if this is a generally true assumption?
Anyone know of a way to get a better feel for the type of bloggers that are signed up to get press releases from PRNewswire or similar services? (In other words, how do you figure out if bloggers in your target groups are signed up to get press releases?)
-
I could not have put it better myself you that the nail on the head. The quality press releases are the backbone of what most quality journalists write about. If I'm in the plastics business and looking for release liner and flexible packaging happens to post a story about W & H upside down building a new water cooled extruder I will most likely see it is sourced from a press release that was put out by W&H without those press releases that journalists don't really have a reliable source to base their story on.
The example I gave is a real thing that happened to me when looking at blown film extrusion lines a niche business.
I think press releases are a fantastic way to get links and source material. Check out PRWeb and pit them against newswire for pricing.
Sincerely,
Tom
-
So, you're saying press releases are a good way to reach niche bloggers, if the journalists and bigger publications pick up the press release and the bloggers see it there?
-
I do agree with you I have seen mixed results when it comes to press releases being ranked at the top. However I have seen many press releases reworded or spoken about over and over again in well-known blogs or Google News. For instance I do some VC work I have found if you are really looking for an answer you will take the time to look.
I believe many of the things that we read in the big Huffington Post style sites are collected from press releases and then combined with journalistic knowledge.
I can tell you for a fact I believe press releases are a great way to get links. I use them I use guest blogging, link bait infographics & press releases to get most of my links.
Check out skyrocketSCO.co.uk Link For link bait , copyblogger for excellent blogging info. kiss metrics does an excellent job of showing what infographics can do.
Of course I'm forgetting one other big thing video Remember to only use Pro quality video like wistia or Viddler when trying to attain links.
To answer your question directly if it's niche enough yes definitely I have seen press releases rank in the top 3.
Sincerely,
Thomas
-
"I would strongly disagree with you on the idea that niche bloggers are not reading press releases that are related to their niche. They are constantly googling their niche whatever is there they will read."
In my experience, though, press releases on press release sites are not usually ranked well on Google, even on Google News. For example, I rarely see releases on PRWeb or PrNewswire ranked at the top of Google or Google News - I usually see articles from blogs, newspapers, etc. Has your experience been different?
-
1st of Hi yes Presley sues are an excellent way of getting links. But only if you have quality content. I would recommend PRWeb or PRNewswire I would strongly disagree with you on the idea that niche bloggers are not reading press releases that are related to their niche. They are constantly googling their niche whatever is there they will read. The idea that most blogs are not run by professional journalists is probably correct. However most blogs that you care to have links from our run by people who either are professional journalists or they are authorities in their fields. Regardless there are not going to only get their news from one source and anything related to a niche they will hear about. If they are a quality blogger. Copybloger.com and tell me Brian is not going to search for every thing related to what he's doing.
The short answer is of course they are excellent ways of getting links but you must have the outstanding content that engages people in order for them to read it. I have used newswire and PRWeb PRWeb is little but less money but I could not tell the difference between the 2 Each did a fantastic job.
Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sometimes I write a post for another site and then post the first 1/3rd on my site to help promote it. Is this a bad idea?
Sometimes I write a post for another site and then post the first 1/3rd on my site to help promote it. Is this a bad idea? When I do that should I be adding a canonical link to the original post? Should I have /make sure the 3rd party site does something? Is there anything else I should do? Thanks in advance.
Branding | | mcarroll0 -
What other major publications use bloggers for content? (UK)
Hi Guys. I've been building a database of journos who write about our niche recently for some outreach. I discovered that in at least one case (Metro UK), a huge amount of content is simply by bloggers, not 'official' journalists. (They can be found easily on Twitter but not in databases like muck rack etc) Generally, bloggers represent an easier 'way in'. So I thought id ask... Is this common practice? Has anyone identified other publications using bloggers for content creation? (Bit of context... We're looking at' Best diary/ planner' runs downs, 'best stationery for new year' and similar. Not strong story-based pitches to journos. (For example: Company blar is revolutionizing market X with Blar.) Simple product runs downs is what we're after for some quick wins on exposure during the holiday period.)
Branding | | isaac6630 -
Big Problems Using &'s in Business Name?
One of my clients is a law firm with a Business name like the following:
Branding | | gbkevin
Rosenberg & Dalgren, LLP They get A TON of organic search traffic on their brand name above, but most people (95%) search "Rosenberg and Dalgren" instead of "Rosenberg & Dalgren". **Notice use of ampersand being used and alternatively, the word "and" being used. ** Currently, their local citations across the Internet (G+, YP, Yelp, etc) use the business name, "Rosenberg & Dalgren, LLP" (with ampersand). Here is the dilemma we are in... When someone searches "Rosenberg and Dalgren" in Google (which the majority of our search traffic does), Google does NOT show our local one-box on the right hand side of the SERPs (see example of a one-box I am referring to here http://blumenthals.com/blog/wp-content/uploads/2013/09/Screen-Shot-2013-09-28-at-9.59.58-AM.png). But when someone searches "Rosenberg & Dalgren" in Google, it does trigger our local one-box with photos, review ratings, links to our Google+ Local page, etc. WHICH IS GREAT! They have AWESOME reviews that command powerful social proof. We want that local one-box to show up! So my question is, what can I do to trigger that local one-box for both brand name searches for "Rosenberg & Dalgren" as well as "Rosenberg and Dalgren"? I am considering changing our NAP citations to have the business name be "Rosenberg and Dalgren" since that is what 95% of people search in Google to find them. I am guessing Google doesn't quite understand that "Rosenberg and Dalgren" is linked to "Rosenberg & Dalgren" via what it sees in the knowledge graph of the Internet (citations, website, etc). So how best should I handle this and get that local one-box triggering for the majority of our branded search traffic? Lastly, what is the best advice for including company/corporate designations in the NAP citations? (ie. LLP, LLC, Inc, etc) Thank you for any help and guidance! We appreciate it!0 -
What do you guys use to answer questions?
I am looking for a tool that will find people on twitter/facebook or forums and blogs who have a question about seo/link building. I have seen tools like Buzzbundle but can anyone make some good reccomendations? Problem with Buzzbundle is a lot of the results are from people who sell seo/link building
Branding | | GrowFuse0 -
Track twitter HashTag uses
Greetings Mozers! I'm looking for a specific Twitter tool. Here's what I want the tool to do : Save a list of hashtags I want to keep up with. Keep me updated twice a day (or more) on the popularity of those tags. That's really all I need. Do you know any tools that can perform this? I was unable to find out. Thanks!
Branding | | Akeif0 -
Any reason not to use rel=author?
Hi Like everyone I've read a lot about rel=author but is there a reason not to use it? For instance, if you're running the content, as I am, for a travel company, we have individual writers writing the content and guides to cities/hotels/tours etc, but none of our competitors are using rel=auithor, so we certainly do stand out. But does the "personal" touch of rel=author dilute trust in some cases? For instance, if you're booking a specific hotel in London and you type in the hotel name looking for the best rate, do you really want to see a face you don't know beside a "corporate result"? Is anyone in an industry where rel=author is being used in conjunction with products/product reviews. It will work for Gary V and wine, but will it work everywhere? Rel=author is touted everywhere as a sure fire bet... but are there times to back off from using it?
Branding | | xoffie1 -
What is best way of using facebook share
I recently launched a scrollable web comic at www.shoutout.co.in. In space of 2 days after launch, i got more than 100 likes. While this is great number, i am not sure if this is best usage of options provided by facebook. Which option is best share/like/share-with-comment option? Currently i only have "like" implementation. Is this giving less probability of visibility to friends than "share-with-comment" option? stats and numbers from your experience/campaigns will help.
Branding | | ShoutOut0 -
Promoting Great Content
Say I've just created some great content on my site, what does the forum think the best way of promoting this content via. social would be? e.g. Paid stumbles, tweets, posting on reddit? We've created some good content in the past, but never really been able to drive traffic to it through social sites and networking with a great deal of success.
Branding | | PeterAlexLeigh0