How to optimize an about page for SEO. Best practices? Word count?
-
Does anyone have any advice on word count and best practice SEO for a blog about page or even a website about page?
-
Thank you!! Very much appreciated.
-
Thanks!
-
Thank you!
-
Thank you very much! This is most helpful.
-
I like Corey's ideas very much. I would add: a) don't forget links to those certifying org's, etc. and good anchor text; and b) that your primary audience is people -- include what will reinforce loyalty and interest, e.g., testimonials (which you can link to a testimonial page) and visual cues (logos, images about your services, etc.).
-
I agree with Corey and Fabio, 100%. I would suggest you to talk to your user on this page. Connect with them and use the language as it pertains to your specific audience. As for meta data, Corey again has some great advice there.
-
I wouldn't be so wrapped up in word count as I would be making that page valuable. An about page can have huge weight in a potential customer's faith in your company.
I do usually target some keywords to an about page, though. People search for companies as well as their services, and I would use company-oriented phrases in your title, meta, and copy. So, if you ran a digital strategy company in New York, you might title it like:
Digital Strategy Company | New York | (companyname)
Firm, agency, provider, etc. work well here as well, depending on the particular niche (AdWords keyword tool helps a lot with that). You could also get more geographic with it, and close some easier long-tail searches (for example, if you were in NYC, you might find people searching for SoHo, Midtown, Manhattan, or nearby villages and such). It usually doesn't take much more than saying "Hey, we're located near X, just down the road from Y, in Z.".
Or, you could get really crazy, and about weird minor niches that sometimes only the keyword tool will pick out. Like, do people care about you being certified in A, using B software, being compliant with C, having a charitable / environmental program like D. People search for some crazy stuff. Even if the volume is very low, competition for these sorts of things usually is too, and taking a few moments to consider usually adds up to a lot in the long-term.
-
I don't think you should focus on doing SEO for this page. You should create a content that a reader loves... maybe telling the site history or anything funny about the founders. You need to find a creative way to tell the readers the history of your company/website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Merger & Acquisition Best Practices
Our company (DA 40) recently acquired another company (DA 20). The domain for the acquired company is up, and I am being asked if we should keep paying for the domain. I have a couple of questions regarding this. Is it best practice to continue paying for the older domain and do 301 redirects to our website? If yes, do I have to add 301 redirects for individual matching pages? For example, if the old site has the topic XYZ, should a 301 go to our site if we have a similar page topic XYZ? What about contact pages, about us, etc? Do we redirect all non-matching topics to the new home page? Or in the case of their blogs, do we redirect their blogs to the new blog home page even though we are not keeping their old blogs? What if our company keeps acquiring other companies, are we to assume we have to keep paying for the domains of the acquired companies? Is there anyone out there that would say stop paying for the old domain and just review the company's inbound links, reach out to those sites, and make sure they link to the new site instead? Thanks for the help in advance.
Intermediate & Advanced SEO | | CharityHBS0 -
Home page vs inner page?
do you believe that the advantage of targeting a search term on the home page is now worse off than before? as I understand it ctr is a big factor now And as far as i can see if two pages are equal on page etc the better ctr will win out, the issue with the home page is the serp stars cannot be used hence the ctr on a product page will be higher? I feel if you where able to get a home page up quicker (1 year instead of two) you still lost out in the end due to the product page winning on ctr? do you think this is correct?
Intermediate & Advanced SEO | | BobAnderson0 -
Best tips for getting a video page to rank?
We have a video for our company, located here: http://www.imageworkscreative.com/imageworks-creative-video It's an overview of our company and the services we offer. We'd like to get this page ranking, but we haven't had much luck so far. Our Youtube account does better, but I'm looking for some things we can do on or offsite to get this page to rank. Any tips would be appreciated!
Intermediate & Advanced SEO | | ScottImageWorks0 -
Static looking URL - Best practices?
We are about to modify the structure of our dynamic URLs and I wonder what the latest and greatest is in terms of SEO-friendly dynamic URLs. Our thinking so far is to do something like: www.domain.com/products/state/city/first-search-parameter+second-parameter+third-parameter+any-additional-keywords that is, using + to separate search parameters and hyphens to separate words An example might be www.homes.com/listings/ca/san-francisco/single-family-home+3-bedrooms+2-bathrooms+swimming-pool-garden-wood-exterior I'm not an SEO expert so any help would be appreciated Thanks
Intermediate & Advanced SEO | | lln220 -
Blog home page and SEO
Why do most blog owners not put content that is unique to the home page above the fold before posts begin?
Intermediate & Advanced SEO | | BobAnderson0 -
How to optimize on-page for a large service area?
Hello Everyone, I'm in the process of setting up a website for a plumbing company that services a relatively large area in Michigan. They have physical locations spread out across the area, but they want to optimize for other areas as well. Naturally, I set up pages on the site with unique content relating to the town/area. I understand that these may not rank locally, but we can at lest shoot for organic rankings in this area. My question here more relates to how to link these pages in the site. Should I have a bunch of footer links with something like city, state, zip as the anchor text. Or should I create an "Areas Served" page, and link out from there? I don't want to appear spammy, beaus this isn't what i'm trying to do, I just want to make sure this is done right. Thanks Zach
Intermediate & Advanced SEO | | seolinktools0 -
SEO Best practice for competitions
I am considering running a competition and wanted to get some feedback on SEO Best Practice. We will have a unique competition URL - following the completion of the competition it will be 301'd to home page Every entrant will be given a unique URL for the competition to share, if someone enters using there URL they get an extra ticket. This means we will create a large number of new unique URL's over a short period of time, the pages however will have the same content. Is this potentially bad for Duplicate content?Any advice? Perhaps a canonical tag on all unique competition entrant URLs? Any other considerations?
Intermediate & Advanced SEO | | RobertChapman0 -
Best way to host multiple sites for maximum seo
We have over 100 websites we built for clients that we currently host on 1 shared godaddy hosting account. They each have a link to us but since they are all under one shared account, we feel that we are not maximizing the inbound link potential. I've looked into c class hosting but found that either the ip's were flagged as spam, or they shared nameservers which defeats the purpose. I've also been told that since the c class ip's a hosting company gives to you are all owned by them, that also defeats the purpose. Anyone have any solutions besides opening 130 accounts with different hosting companies? Also, will it make any difference changing existing sites onto different hosts now or are they already tainted?
Intermediate & Advanced SEO | | seopet0