How to optimize an about page for SEO. Best practices? Word count?
-
Does anyone have any advice on word count and best practice SEO for a blog about page or even a website about page?
-
Thank you!! Very much appreciated.
-
Thanks!
-
Thank you!
-
Thank you very much! This is most helpful.
-
I like Corey's ideas very much. I would add: a) don't forget links to those certifying org's, etc. and good anchor text; and b) that your primary audience is people -- include what will reinforce loyalty and interest, e.g., testimonials (which you can link to a testimonial page) and visual cues (logos, images about your services, etc.).
-
I agree with Corey and Fabio, 100%. I would suggest you to talk to your user on this page. Connect with them and use the language as it pertains to your specific audience. As for meta data, Corey again has some great advice there.
-
I wouldn't be so wrapped up in word count as I would be making that page valuable. An about page can have huge weight in a potential customer's faith in your company.
I do usually target some keywords to an about page, though. People search for companies as well as their services, and I would use company-oriented phrases in your title, meta, and copy. So, if you ran a digital strategy company in New York, you might title it like:
Digital Strategy Company | New York | (companyname)
Firm, agency, provider, etc. work well here as well, depending on the particular niche (AdWords keyword tool helps a lot with that). You could also get more geographic with it, and close some easier long-tail searches (for example, if you were in NYC, you might find people searching for SoHo, Midtown, Manhattan, or nearby villages and such). It usually doesn't take much more than saying "Hey, we're located near X, just down the road from Y, in Z.".
Or, you could get really crazy, and about weird minor niches that sometimes only the keyword tool will pick out. Like, do people care about you being certified in A, using B software, being compliant with C, having a charitable / environmental program like D. People search for some crazy stuff. Even if the volume is very low, competition for these sorts of things usually is too, and taking a few moments to consider usually adds up to a lot in the long-term.
-
I don't think you should focus on doing SEO for this page. You should create a content that a reader loves... maybe telling the site history or anything funny about the founders. You need to find a creative way to tell the readers the history of your company/website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is best practice for "Sorting" URLs to prevent indexing and for best link juice ?
We are now introducing 5 links in all our category pages for different sorting options of category listings.
Intermediate & Advanced SEO | | lcourse
The site has about 100.000 pages and with this change the number of URLs may go up to over 350.000 pages.
Until now google is indexing well our site but I would like to prevent the "sorting URLS" leading to less complete crawling of our core pages, especially since we are planning further huge expansion of pages soon. Apart from blocking the paramter in the search console (which did not really work well for me in the past to prevent indexing) what do you suggest to minimize indexing of these URLs also taking into consideration link juice optimization? On a technical level the sorting is implemented in a way that the whole page is reloaded, for which may be better options as well.0 -
Crawled page count in Search console
Hi Guys, I'm working on a project (premium-hookahs.nl) where I stumble upon a situation I can’t address. Attached is a screenshot of the crawled pages in Search Console. History: Doing to technical difficulties this webshop didn’t always no index filterpages resulting in thousands of duplicated pages. In reality this webshops has less than 1000 individual pages. At this point we took the following steps to result this: Noindex filterpages. Exclude those filterspages in Search Console and robots.txt. Canonical the filterpages to the relevant categoriepages. This however didn’t result in Google crawling less pages. Although the implementation wasn’t always sound (technical problems during updates) I’m sure this setup has been the same for the last two weeks. Personally I expected a drop of crawled pages but they are still sky high. Can’t imagine Google visits this site 40 times a day. To complicate the situation: We’re running an experiment to gain positions on around 250 long term searches. A few filters will be indexed (size, color, number of hoses and flavors) and three of them can be combined. This results in around 250 extra pages. Meta titles, descriptions, h1 and texts are unique as well. Questions: - Excluding in robots.txt should result in Google not crawling those pages right? - Is this number of crawled pages normal for a website with around 1000 unique pages? - What am I missing? BxlESTT
Intermediate & Advanced SEO | | Bob_van_Biezen0 -
Best Practices
Okay this would be a piece of cake for most of you out there.. What are the best practices once you add a page or piece of content on your website with a new keyword that you have never used before but plan to use it with every relevant new page you add. How do you ensure that Google will crawl that page? Secondly, if you add the new keyword in the old pieces of content/ pages you have already published by editing the content to suit that keyword, how would you ensure that it gets crawled my Google. Thanks in advance
Intermediate & Advanced SEO | | LaythDajani0 -
Imange name and html page name same are count spammy contents ?
Imange name and html page name same is count spammy contents ex. watertreatment - plan.jpg watertreatment - plan.html
Intermediate & Advanced SEO | | Poojath0 -
Best possible linking on site with 100K indexed pages
Hello All, First of all I would like to thank everybody here for sharing such great knowledge with such amazing and heartfelt passion.It really is good to see. Thank you. My story / question: I recently sold a site with more than 100k pages indexed in Google. I was allowed to keep links on the site.These links being actual anchor text links on both the home page as well on the 100k news articles. On top of that, my site syndicates its rss feed (Just links and titles, no content) to this page. However, the new owner made a mess, and now the site could possibly be seen as bad linking to my site. Google tells me within webmasters that this particular site gives me more than 400K backlinks. I have NEVER received one single notice from Google that I have bad links. That first. But, I was worried that this page could have been the reason why MY site tanked as bad as it did. It's the only source linking so massive to me. Just a few days ago, I got in contact with the new site owner. And he has taken my offer to help him 'better' his site. Although getting the site up to date for him is my main purpose, since I am there, I will also put effort in to optimizing the links back to my site. My question: What would be the best to do for my 'most SEO gain' out of this? The site is a news paper type of site, catering for news within the exact niche my site is trying to rank. Difference being, his is a news site, mine is not. It is commercial. Once I fix his site, there will be regular news updates all within the niche we both are in. Regularly as in several times per day. It's news. In the niche. Should I leave my rss feed in the side bars of all the content? Should I leave an achor text link on the sidebar (on all news etc.) If so: there can be just one keyword... 407K pages linking with just 1 kw?? Should I keep it to just one link on the home page? I would love to hear what you guys think. (My domain is from 2001. Like a quality wine. However, still tanked like a submarine.) ALL SEO reports I got here are now Grade A. The site is finally fully optimized. Truly nice to have that confirmation. Now I hope someone will be able to tell me what is best to do, in order to get the most SEO gain out of this for my site. Thank you.
Intermediate & Advanced SEO | | richardo24hr0 -
Dynamic pages - ecommerce product pages
Hi guys, Before I dive into my question, let me give you some background.. I manage an ecommerce site and we're got thousands of product pages. The pages contain dynamic blocks and information in these blocks are fed by another system. So in a nutshell, our product team enters the data in a software and boom, the information is generated in these page blocks. But that's not all, these pages then redirect to a duplicate version with a custom URL. This is cached and this is what the end user sees. This was done to speed up load, rather than the system generate a dynamic page on the fly, the cache page is loaded and the user sees it super fast. Another benefit happened as well, after going live with the cached pages, they started getting indexed and ranking in Google. The problem is that, the redirect to the duplicate cached page isn't a permanent one, it's a meta refresh, a 302 that happens in a second. So yeah, I've got 302s kicking about. The development team can set up 301 but then there won't be any caching, pages will just load dynamically. Google records pages that are cached but does it cache a dynamic page though? Without a cached page, I'm wondering if I would drop in traffic. The view source might just show a list of dynamic blocks, no content! How would you tackle this? I've already setup canonical tags on the cached pages but removing cache.. Thanks
Intermediate & Advanced SEO | | Bio-RadAbs0 -
How best to optimize for a law firm that specializes in 3 different areas
I realize the importance of keyword research and finding keywords where there IS demand and not TONS of competition and optimizing your title and descriptions etc AND content on the different pages for those same specific keywords.......... But.... What do you suggest I do to BEST optimize a site for a law firm that handles family law (divorce), bankruptcy AND criminal. It's one firm with 3 attorneys who specialize in different areas. I know SEO is challenging and ever changing and I read and study and have made significant, noticeable, improvements for some sites but I have to admit this is over my head. Any advice would be GREATLY appreciated! Thank you in advance and have a GREAT weekend! Matthew
Intermediate & Advanced SEO | | Mrupp440 -
Best SEO META Description for forum topics
What would be the best SEO META Description tag for forum topics on a forum type website? I can think of a few options so far Snippet of first post. Title of the topic with templated trailing text Remove description tag completely Your thoughts and suggestions are greatly appreciated.
Intermediate & Advanced SEO | | Peter2640