Seo industry for seasonal items
-
Just wondering what type of link building people do for seasonal sites take http://www.sukkahworld.com or http://www.wreathsgalore.com as an example
Out of season nobody wants to talk about a Christmas wreath.
Do you just a get links off topic or focus on on site content and then get all your links during your season?
-
Nobody ever knows for sure what their competitors are doing.... so take this comment as a "suspicion" rather than a fact.......
I have a site that sells items that are really popular at Christmas. It usually ranks really well from about February through October... then the same few competitors jump above me for the Christmas season then drop several places in the SERPs shortly after New Year.
I believe that they buy a big load of temporary links that are displayed starting about September 1 and are taken down at the end of December. This gives them the big boost in the SERPs for Christmas but does not have those links in their profile all year long which could flag them for manipulation.
Just sayin' what I think.
-
Get creative. Take on topics that do deal with Christmas year 'round, but in a relevant and creative way. Most importantly, take a look at how your competition takes on the topic of Christmas wreaths year 'round. Make it fun. There's always "Christmas in July" and a bunch of other fun ways to integrate the topic of Christmas wreaths throughout the year.
-
yes but take http://www.sukkahworld.com what real site is linking about them now?
-
no link building is an ongoing process and it takes time for Google to give you credit for links and the longer they are up there the better they are. So even if no one is looking for chrstmas wreaths in july your site should still be ranking for that term all year round. You could kick it up a notch a few months before the season though and promote heavily on FB and social media sites. Maybe even adwords dare i say.
There are tons of all year round christmas shops now so relevant linking should not be impossible. Also there are other types of wreaths like grave wreaths that maybe the business could go into?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does indexing backlinks affect SEO and search engine rankings?
Indexing backlinks plays a crucial role in the overall SEO strategy and search engine rankings. When search engines like Google crawl and index a website, they also consider the quality and relevance of the backlinks pointing to that site. Here's why indexing backlinks is important: Visibility in Search Results: Indexing ensures that search engines recognize and attribute value to the backlinks you have acquired. When indexed, these backlinks contribute to the overall link profile of your website and can positively impact your visibility in search results. Faster Indexation: By submitting your backlinks for indexing, you can speed up the process of search engines discovering and recognizing those links. This helps search engines recognize the relevance and authority of your website sooner. Enhanced Crawling and Ranking: Indexing allows search engines to crawl and evaluate the backlinks pointing to your site. These backlinks are considered as signals of trust and authority, which can influence your search engine rankings. Improved Domain Authority: When high-quality backlinks pointing to your site are indexed, they contribute to your website's Domain Authority (DA). A higher DA indicates a more authoritative and reputable website, which can positively impact your rankings and organic search visibility. Competitive Advantage: Indexing your backlinks gives you a competitive edge by ensuring that the value and authority of those links are properly recognized and taken into account by search engines. This can help you outrank competitors who may have unindexed or low-quality backlinks. It's important to note that not all backlinks may require manual indexing, as search engines can discover and index them naturally. However, for specific or newly acquired backlinks that may not be indexed quickly, manual submission or using indexing services can help ensure they are recognized by search engines and contribute to your overall SEO efforts.
Link Building | | Morries88880 -
How relevant are citations to SEO?
'How much do citations help your seo in view of the direction that google seems to be headed where content is king? Should the citations not be relevant to your site?'.
Link Building | | arthureray0 -
Article submission web-sites and SEO
Does article submission web-sites have any impact to SEO in these days? There are a lot of good/not so good article submission databases, but does it really matter if you spend a time to write unique articles for them? I mean, is it a good way for link-building, or should I spend more time for other parts of SEO? There are also a special websites (for example SubmitYourArticle) which automate this process, does it make sense to use this services? Alternates? Lots of questions… Update Sorry, I found some good answers only after that I posted this question.
Link Building | | ditoroin0 -
Purchasing local domains for SEO
Hi, I'm considering buying domains to help build our SEO traffic. But, I'm looking for some advice on whether or not this can hurt us. For example, if our site is www.brandname.com and the site is all about online education, would it beneficial for us to purchase a local domain like education.boston.com and optimize with unique content so we can point back to our own site (if "education boston" is a high volume keyword)? Thanks!
Link Building | | BenchPrepCourtney0 -
Ex-Googler: “To Please Google With Your SEO, Forget About SEO”
Lets discuss, Ex-Googler (Search Quality/Webspam team) talking about SEO. http://searchengineland.com/ex-googler-to-please-google-with-your-seo-forget-about-seo-136800 The bit that got me thinking was 'title tag over optimisation' so what we looking at, shorter title tags with a max of 2 keywords? And the PR quote, does relevance come above PR/DA/PA? Thoughts?
Link Building | | activitysuper0 -
Do industry Forums really help build links?
I've read that one way to build some links to your site is to contribute to a industry specific forum that is popular and pretty active. I've started doing this for about 2 months now. This particular forum allows your signature to include your websites name. When I look for links with the Seomoz tools and the new Bing tools I never see this forum appear(showing links to my site). So my question is should I continue to answer questions on this forum or is it a waste of time? And does this usually take a long time i.e lie years? Thanks, Cesar
Link Building | | teachcsg0 -
When is link building an SEO priority? (vs. something else)
I'm considering hiring an SEO vendor for link building, and assessing whether or not my website really needs link building, vs. another SEO priority (for instance, I KNOW there's an opportunity for local SEO). What factors should I look at to determine if link building is a high priority? Should I just compare the number links my site has with competitors, using a tool like Open Site Explorer?
Link Building | | HZseo0 -
Good SEO Companies
Can you recommend any reputable SEO companies for someone with a smaller budget? Mainly just looking for link building.
Link Building | | bigboy7250