Does the word next to domain gives more relevancy to the page of it's URL?
-
Whether putting a (category or brand) word next to domain is better than on the end of an URL? (i.e. domain.com/sony/tvs or domain.com/tv/sony) Which one would get higher result on SERP "tv" or "sony" in both cases? Or maybe they both serves the same?
-
This depends on your target requirements. If you want to target Sony followed by generic terms then you go with domain.com/sony/abc-product or if you want to target generic terms then you go with domain.com/abc-product/sony
Keeping the targeted term close to the root domain will have slightly better chances to rank compared to being away from the root in some sub-directory. And again other factors like the link profile of that page also matters a lot. So you try to earn more quality links to which ever page you want to rank for.
So you first decide upon your targeting strategy that may depend on search volumes of the search terms and the commercial intent behind these terms etc.
Regards,
Devanur Rafi
-
But the product can be searched and without the brand sony like domain.com/dvd-player.
So what would be the best?
or
-
Oh, Ok got that. In this case you can go ahead and have domain.com/sony/tv
if you are targeting Sony TVs and domain.com/sony/dvd-player/ ideally to target Sony DVD players.
Regards,
Devanur Rafi.
-
I know that it's a very competitive niche. I'm just making an example because the page that I have are far more longer.
I'm aiming for the Sony products like domain.com/sony/tv/star-t-020-hd-dvb-t and in my country it's not so hard because I'm not using English language. -
Hello friend,
If you are serious about ranking for the brand 'Sony' then you should be at least for the first one year or two targeting the very long tail versions of the brand. Even after one or two years I will not be able to rank for a short branded term like 'sony tv' in the top 10 results looking at such a big brand and lot of top online stores competing. Even if someone work their whole life optimizing a page for a generic branded term, it is not possible to be able to out rank the brand's website for the term. Example would be, I cannot take away Microsoft's rank in SERPs for the term 'windows' no matter how hard or how long I try optimizing a page for it.
Coming to your question, if your page consists only Sony TVs and your targeted term is 'sony tv', it would make sense to name your URL, domain.com/sony-tv
Ranking in the top 10 or even top 5 in SERPs for long tail branded terms is possible even today with exceptionally well written content with all the SEO elements in place. For example, you can try to rank for a term like this: 'samsung smart led tv d7000'
Best regards,
Devanur Rafi.
-
Coming to the rankability of a page, it depends on lot of parameters with the quality of content being at the top.
Well there isn't much of the content when you look at the internet shop: the whole template is static except for the middle part where only (by default) 18 products are seen.
Of course having a page as close as possible to the domain's root is good when it comes to crawlability factor but this cannot be a substitute to the quality of the content that the page has on it. Hope this helps.
And what if i would name my brand pages like: domain.com/sony-tv
then it won't make a new category and the page would have only sony TV's.In any case I would like to know if domain.com/sony-tv or domain.com/tv-sony would be more convenient when I want to rank higher for the brand sony.
-
Hi,
If I were you, I would have thought about the user experience and the better logical site structure rather than thinking about my rank in SERPs. Its always good to go by a URL structure that is logical, simple, easy to comprehend. So having the product category (in this case tv) next to domain name followed by the brand is more logical URL structure. Coming to the rankability of a page, it depends on lot of parameters with the quality of content being at the top. Of course having a page as close as possible to the domain's root is good when it comes to crawlability factor but this cannot be a substitute to the quality of the content that the page has on it. Hope this helps.
Best regards,
Devanur Rafi.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify websites. I've been asked to do some SEO work for a client.
They have a Shopify site. It's been running a year without getting really any listings. Anyone else had this problem? Should we just build them a new website? Or do shopify site have a poor record of listing highly.Thanks
Conversion Rate Optimization | | BraveThinking0 -
Do the clickable images on pages are bad that they will increase bounce rate and distract users?
Hi Moz community, I'm trying to get some helpful answers on this. We are planning to employ clickable images on our website pages which opens in new tab if users click on them. This is to make sure that they can see the large screenshots of our product. I wonder will this increase the bounce rate and drop the rankings. Please share your experience and guidance on this. Thanks
Conversion Rate Optimization | | vtmoz0 -
Meta Descriptions - Does Cutt's comment still hold true?
When looking through my old research on Meta's came across this article on Search Engine Land where Matt Cutt's stated... "In fact, Matt said for his own blog, he doesn’t bother to make meta descriptions for his own site. In short, it is better to let Google auto-create snippets for your pages versus having duplicate meta descriptions."(http://searchengineland.com/googles-matt-cutts-dont-duplicate-your-meta-descriptions-177706) Recently, I have seen Google continuously play around with my metas, pulling from some really weird places on the page, discrediting the meta that I have there..and more-or-less really f them up.. Does the community think that maybe what Matt said in 2013 still holds weight and we are just wasting time with metas since Google does what they want in that space anyways?
Conversion Rate Optimization | | GoAbroadKP2 -
Is putting an email address in the page title a good idea?
As our Contact Us page title was a little short I added in sales@example.com So "Contact us : Sales@example.com" We don't get a lot of spam and it hasn't noticeable increased since we did this. Tynt suggests that a reasonable number of people have copied and pasted the email - presumably to contact us Is it worth experimenting with further or a waste of time?
Conversion Rate Optimization | | Zippy-Bungle1 -
Optimising /product/ pages for our 15,000 product ecommerce store.
Hi guys! We're constantly working on evolving our /product/ pages on the site, however some times it's pretty easy to get lost in your own mess. Especially when the sites consists of 15,000+ products. So it's pretty painful to handcraft every single page. So I thought I'd jump in here to see if anyone had any suggestions for stuff we're missing, and or should improve? These are product pages: http://www.warcom.com.au/products/9954_draytek-vigor-120-single-port-adsl-122-modem http://www.warcom.com.au/products/49884_warcom-deluxe-double-lcd-monitor-stand---free-shipping There is a few issues we're aware of already.. Negatives: To many links in the left menus. To many links in the footer. Positives: We recently included rich snippets.. We're always testing out colors and styles. We're always testing meta data. Any and all suggestions will be greatly appreciated. Thanks!
Conversion Rate Optimization | | warcom
Paul.0 -
Can someone give me some good articles about conversion?
I finally bought the seo moz pro version. I consider myself pretty knowledgeable in seo, content/social media marketing, but I am a rookie at conversion optimization. HELP PLEASE! I am trying to convert traffic into phone calls and/or contact forms.
Conversion Rate Optimization | | SwanJob0 -
Keeping pages indexed but making sure they fill out a form before access - confusing Q's
OK so let me break down this little scenario we have going on. I work for a b2b company so we have a lot of gated content that is behind a form fill out - this is how we get a lot of our lead generation. Some pages that we have behind the form are showing up in search which allows people to view the documents bypassing the form. At first I thought, well why dont we just no index that page so that it does not appear in search. But then I thought it would be smart to keep the pages indexed to keep the SEO value, Is there a way to keep these pages indexed but make sure that when they click the link in the SERPS that they need to fill out the form in order to gain access to the document? Something on the backend that checks to make sure that the referral URL was completed or something like that? Anybody deal with this before?
Conversion Rate Optimization | | PatBausemer0 -
How do I get Google to rank the right page?
My site ranks #1 for Arabic Interpreting on Google UK. This great, but it's ranking my home page rather than the my specific Arabic Interpreting page. The home page shouldn't really rank for this term as it has very little connection with this exact term. This means that while the site ranks great, the conversion is pretty much zero. How can I get Google to rank the page I've optimised for this term? I know the ranking will no doubt slip but may the conversions will be better. Can you help please?
Conversion Rate Optimization | | GlobalLingo0