Help to raise a charity's Face book profile to raise funds
-
Hi,
I am new here and its my first question.
I am helping a charity on pro-bono basis on their SEO. They do a great job by looking after terminally ill children with no costs to parents. 60% of their funding is through various fund raising events.
They know some well known actors and sports personality who may be willing to help.
They have asked my to look at their Facebook page and help to
- raise its profile and no of likes
- increase interaction with donors & general public and most importantly
- use it to raise funds
Any ideas/ help/suggestions will be really appreciated.
Thank you,
Syed
-
No worries, glad I could help.
-
Syed, oh, I like that photo session idea. See, you are well on your way. Good luck, this sounds like a terrific project!
-
Hi Andrea,
Thank you very much for replying and adding the interesting competition concept to the list by Jason.
I will have to think really hard as to how to offer something unique but your idea of "chatting with celebrities" is a very good one, perhaps a photo session with the winners family!
Again thank you.
Regards,
Syed
-
Hi Jason, Thank you very much for your reply. I really like the idea of donate button which I did not know, so thanks for teaching my something new. Really appreciated. I will update this post in a few months time to show how we have got on. Regards, Syed
-
I agree with Jason and will raise one other consideration: give them a reason to care about the page beyond it being a good cause. Donating is nice, seeing some content is nice, but neither necessarily will catch someone's attention. Can you set up something where people can post to win a chance to have a chat with one of the celebrities? Is there some sort of contest or something you can promote? Think of something unique that will drive the conversations and want people to check the page and engage.
I, personally, have stopped liking most pages because I don't get much reason to actually engage, unless I have a situation I need to address (like, customer service). I want to see a unique opportunity, just because I donated to a cause doesn't mean I want to read their status updates because sharing news doesn't equal engagement.
Just something to think about to get some "hooks" for the audience.
-
Hey, here is what I would do:
1. Install a donate app onto your facebook fan page
a. Make sure that the charity has an account that the donations can go to (most use paypal)
2. Use your friend base and the friend base of your friends to promote your page by asking them to like it and sharing it. (Trying to make it viral)
3. Monitor the Facebook page for interactions and peoples comments so you can interact with them as the page.
4. have the Celebrities endorse your fan page by asking them to share it on their walls
5. Post content regularly so people get updated about the charity
Those are just some steps I would take in order to promote the charity.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best strategy for Multilanguage Google+ Business Page(s) & rel publisher
Hello! I have many troubles defining a clear Google + strategy. Let's say I have one brand, say "reallycoolbarcelona" (because Barcelona is really cool!), 1 google place in Barcelona, and many websites with local ccTLD to promote the brand in different countries: reallycoolbarcelona.fr, reallycoolbarcelona.es, reallycoolbarcelona.co.uk, reallycoolbarcelona.it, reallycoolbarcelona.de. 1/ Now, how to handle that in Google+?
Social Media | | antoine.brunel
==> Shall I create one single page for all languages in Google+? (But then I cannot transfer Google Place to Google Local +?)
Then I would put the rel publisher of this page on all my websites? ==> Or shall I create one Google + page per language?
Then I would put the rel publisher of each language page on the corresponding website based on the language (french Google + page publisher on the french website only)? 2/ Now how did you manage to create a +SEOMoz page in Google+? By that, I mean a page with a clean url plus.google.com/+SEOMoz (that's so cool!) and not the scary url https://plus.google.com/b/1234567890 Thanks for enlighting my blurred mind about Google + multilingual strategies!0 -
Does Traffic help improve my page rank?
I've learned many things to do to improve my page rank over the past several months (thanks, seomoz). Our website, www.farnorthkennel.com, has improved greatly thanks to your help. Here's my question. I have 13000 fans on FB. If they all read a blog post I put up, does this help my page rank? Does new visitors hitting up my website make the Google gods smile upon me?
Social Media | | Joshlaska0 -
Why aren't social interactions showing any data? It was last week, but now displays nothing? Anyone know why this is?
Hi, As I look through the various accounts I work on I can no longer see any data from the social interaction on Facebook or Twitter. This now means that no data is displayed about growth rate etc. Does anyone know why this is? Thanks, Adam
Social Media | | adamgthorndike0 -
Anyone do SEO for facebook business pages? I'm having trouble with timeline layout.
I am working on my facebook business page and am frustrated with the new "timeline" facebook layout which really does not make sense as a business page. I have not found a way to change it to a traditional layout and have read some posts that said facebook does not allow you to go back from timeline. Does anyone have a good layout suggestions for a facebook business page with SEO in mind? Thanks.
Social Media | | frankthetank20 -
How can blogging competition help SEO?
I am starting a blogging competition for my website visitors. How can I use this to help SEO to my site?
Social Media | | MartinHof0 -
I can't see the new Facebook Insights.
Is anyone else having trouble seeing the new Facebook Insights page? If I click on Insights I get a message at the top that says, "Take me to the new Page Insights" but if I click on it it does nothing. Apparently people are "talking about me" and I can't see the new stats!
Social Media | | MarieHaynes0 -
Google+ what's it like?
"Google+ is in limited Field TrialAt the moment, we're testing with a small number of people, but it won't be long before the Google+ project is ready for everyone. Leave us your email address and we'll make sure that you're the first to know when we're ready to invite more people.[Keep Me Posted] btnAlready invited? We've temporarily exceeded our capacity. Please try again soon."Is there anything i can do to get it working so i can get a taste of the google+?
Social Media | | mosaicpro0 -
Let's talk about Facebook Comments!
Have you seen Jen's post on the SEO Blog today about Facebook? I am really interested in testing out Facebook comments. Are any of you guys using them? Here are my thoughts: Benefits: Will make it easy for people to comment (assuming they have a facebook account) Their comments are shared on their wall and on their friends' news feeds so you could potentially get a LOT of exposure and traffic. Potential Drawbacks: Who controls the content? If facebook decides to pull this feature will we lose all of our comments? What is the moderation like? Do I get to approve which comments are posted? Some people may be reluctant to comment if they know that their friends are going to see what they wrote. What do you guys think? Are you going to use FB comments?
Social Media | | MarieHaynes0