Rebranding and New Domain Effects on Search Traffic
-
If we are to change our branding and set up a new domain name to match that branding, we will need to set up redirects for all URLs.
The new website would exactly match the old.
Using HTACCESS we can redirect all URLs fairly easily.
Will this exercise cause use to lose authority?
-
If you do a 301 redirect, it should pass on most of the domain's authority (the going estimate is about 90% of the strength).
A 302 is seen by Google as a temporary redirect and so will not pass on any authority, so make sure you use a 301 if you want to pass on the strength.
Source to help you out: http://www.seomoz.org/learn-seo/redirection
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Similar Keywords on Addon Domain
Hi all, I'm looking at setting up a second website targeting some similar keywords to my existing blog. I host the site through bluehost and am considering hosting the other website as an addon Domain. Whilst the content on both websites will be different both will target the same keywords. Does anyone know if because I'm targeting the same keys words using an addon Domain this could impact my existings site google rankings? Any help would be greatly appreciated.
Technical SEO | | thriftypence0 -
Blogging on multiple domains
We have three different domains for geotargeting (za,uk and .com). Each site at at the moment has the same content with only country specific details changed like currency etc. What is the best way to get maximum SEO benefit when posting new content.When we post new content should we repost to all three domains (the same content) or will Google only index the url on the domain which is crawled first. Thanks in advance
Technical SEO | | aquaspressovending0 -
Merging Domains
Hi, Everyone, My company is currently working with a client that has multiple websites and is interested in merging them into one. One is a primary corporate site, the other is a site for a single line of products. They obviously want to merge the product site into the corporate site. The interesting thing is that the product site outperforms the corporate site. It has the highest traffic, and it has far more links/linking domains, a higher domain authority (although only by two points), and much more social activity. However, their reasons for wanting to merge the two are completely valid - less management, URL would match print collateral, etc. They're asking our opinion on whether or not to move forward with the merger. I'm leaning toward no simply because of the fact that the site they want to merge is outperforming the other. I'm curious, though, to get some other opinions on this. Would a merger be worth the work in this case? Any advice would be appreciated. Thanks!
Technical SEO | | PapercutInteractive0 -
One server, two domains - robots.txt allow for one domain but not other?
Hello, I would like to create a single server with two domains pointing to it. Ex: domain1.com -> myserver.com/ domain2.com -> myserver.com/subfolder. The goal is to create two separate sites on one server. I would like the second domain ( /subfolder) to be fully indexed / SEO friendly and have the robots txt file allow search bots to crawl. However, the first domain (server root) I would like to keep non-indexed, and the robots.txt file disallowing any bots / indexing. Does anyone have any suggestions for the best way to tackle this one? Thanks!
Technical SEO | | Dave1000 -
Does authority via traffic get passed on to a forwarded domain?
We have purchased a keyword rich domain name as well as a short domain name(the acronym of the company). I would like to only advertise the short version and have a 301 redirect to the longer version. If we get a lot of traffic to the short version is that credit/authority passed on to the domain we are forwarding to?
Technical SEO | | laserclinics0 -
Should a 301 from a penalised domain to a new domain be removed?
A business traded on a domain let's say example.COM which was heavily penalised due to non-removable spammy back links. Their previous SEO advised them to set up on example.CO.UK but redirected example.COM to example.CO.UK. Example.CO.UK ranks very poorly, presumably due to being 'tarred with the same brush' i.e. attributed with the ills of example.COM. Will it do any good to remove the redirect or is example.CO.UK now doomed as well?
Technical SEO | | Ewan.Kennedy1 -
My domain does not come in the search results, what do I do?
Hi, I have a website called www.bollykings.com It had a pretty solid rank on google for a number of keywords but 4-5 months back, it was badly affected by the Panda update. Now it comes nowhere. I have started updating and posting new articles on it since the last two months. When I search for "bollykings" on Google.com, website does not come only in the first 40 results. What could this mean?
Technical SEO | | modifyed0 -
Subdomain and Domain Rankings
I have read here that domain names with keywords might add a boost to your search rank For instance using a completely inane example monkey-fights.com might get a boost compared to mfl.com (monkey fighting league) when searching for "monkey fights" There seems to be a hot debate as to how much bonus the first domain might get over the second, but leaving that aside for the moment. Question 1. Would monkey-fights.mfl.com get the same kind of bonus as a root domain bonus? Question 2. If the answer to 1 above was yes would a 301 redirect from the suddomain URL to root domain URL retain that bonus I was just thinking on how hard it is to get root domains these days that are not either being squatted on etc. and if this might be a way to get the same bonus, or maybe subdomains are less bonus prone and so it would be a waste of time Thanks
Technical SEO | | bThere0