Page 1 Rankings, but not increase in traffic, contact form requests or calls
-
I am very frustrated. I have achieved page one rankings on Google, Bing and Yahoo for highly relevant keywords and phrases. The keywords I am ranking on page one for are the same ones competitors are targeting and working well for them. I am interested in any feedback as to what could possibly be the cause for not receiving much traffic? I mean I am getting page 1, everyone I talk to says the sites are beautiful....Very confused. Now in the various keyword tools the do show that the various keywords receive anywhere from 25-250 searches per month, but those tools i find highly innacurate when performing a local campaign...oh yeah, these are all local campaigns i am talking about. Do I need to pursue paid marketing, PPC, or something. I always thought organic rankings were the way to go. Also, unfortunatly i am not able to divulge the URLs or concern due to client confidentiality issues. Thank you very much in advance for any insight:) I will send the URL's privately to anyone that is willing to take a look at things
-
Thanks everybody for all the great feedback. You guys rock!
-
Long tail keywords on next level sub pages may have a big influence. Also work on optimizing conversions. Page one is okay but #1 and #2 are huge for traffic and #3 is okay. 4-6 not that great.
-
It may be that the keyword tools you are using aren't accurate enough to be relied upon - I see this happen a lot with location based terms.
If you're using the Google AdWords keyword tool, have you ensured that 'exact' is selected for the match type and not the defualt 'broad' (that's caught me out in the past when I've forgotten to change it).
Aside from that, you could run a small-scale PPC campaign, allow it to run for a few weeks and then look the search terms report to see what variants of your terms people are searching for, then target them oragnically. PPC and SEO can work really well together too - there is always something to be learnt from either side.
-
If the traffic itself has not increased since you've reached page 1, then it's likely to be a matter concerning search volume and SERP positioning.
Now, if we take one of your keywords and say it's 250 searches per month - what sort of traffic can you expect from page 1? Well, it can be a wide range. A combination of this case study and this case study shows that even if you rank on page 1, people in position 5 may only get between 4-15% of the click through rate. Even at the top estimate, that would mean an increase of roughly 37 extra clicks and visitors per month. I have no idea what your industry is, but even a very high conversion rate would struggle to show any significant increase in conversions there.
Then there's the whole matter of local search. As you'll know doubt be aware, an increasing amount of local search terms start to list Google Map/Local listings above the fold, of which there could be up to 8-10 listings. This could affect click-through rate even further.
I feel for you because in many ways local campaigns are even tougher than national ones. If you still don't see any marked improvements in your traffic and conversions, I'd start keyword research again and look at some other product related terms. When doing this, however, I would Google the search term itself and see what the SERPs look like - is there a lot of PPC competition for the term? Are there Google+ listings? A lack of PPC competition might open up an opportunity there, while no Google map listings would probably mean a higher click-through rate for getting on page 1 (and perhaps an opportunity to get your company listed there yourself).
Hope this helps in some way, might not be exactly what you want to hear, but hopefully provides you with a decent point of view.
-
Usability can play a big part in any site design, as can the page title and description for drawing people in.
However, if you wish to e-mail me, I would be more than happy to cast an eye over this for you. info@inetseo.co.uk
Andy
-
You are saying that your number 1 position doesn't lead to a lot of traffic. This can be because there simply aren't that many people searches for those keywords (25 - 250 a month isn't much) and/or that for some reason people don't click on your site. This last thing is something you can have quite some influence on. Have a good look at how your site shows up on the SERP and make sure both the title and description are optimised for this keyword and that they ensure the users that your site will provide what they are looking for. Maybe try some USPs in the description text.
Since you don't really have an influence on the search volumes, you might want to look into targeting broader keyword to get more impressions on the SERPs and then apply the same trick as described above.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my website did not gets Google page ranking Yet.. Any Suggestions about Moz DA or PA
Hello Mozer, my Website url is :- http://www.blackbowchauffeur.com.au/ is any suggestions regarding Google Page Ranking or MOZ DA or PA...
Branding | | blackbowchauffeur0 -
Getting Google Plus Page to Appear
I've recently been making changes and updates to my company's verified local Google + page--my question is when and/or how do I configure it to appear in the search results? When I type my business into Google (Exchange Capital Management), it's not even within the results displayed. The page isn't accessible unless someone were to Google "Exchange Capital Management Google Plus." As mentioned, the page has been verified, updated, and has about 8,000+ views. Any advice or feedback is appreciated! All best, Lauren McLaughlin
Branding | | LMcLaughlin0 -
Best practices to rank a new website that does not produce much content.
Hi What would be the best practice for ranking a new site .. lets say a business site that does not have a blog to produce regular content in it. Building backlinks are not just the options when these days people are all focused in content marketing. And specially, when you are competing against big competitors. Big competitors are of course getting their contents published on bigger sites since they are already established. No one will talk about you when you are new in the market. And you still need to bring up your site to people and SEO is the only option for that. What would you suggest ? Thanks
Branding | | MindlessWizard0 -
Product expansion on website. Best practices for Retargeting Interior Pages with a high concern for brand.
For the past year, I've worked on a website that offered one product (Product 1). The homepage targeted both branded terms and the highest volume keywords for the one product. We've built a lot of strong links to the homepage using the natural variations of the targeted Keywords & the homepage ranks very well for these terms. The brand is now expanding its offerings to two products (Product 1 & 2). Thus necessitating the creation of two product subpages. I'm not concerned about ranking of Product 2's page, only Product 1. From a branding perspective, the homepage URL works wonderfully for the expanded offerings. And from an SEO perspective, offering two products allows me to target a very high volume group of keywords on the homepage that now makes more sense given the offerings. This new group of keywords will make even more sense if brand is able to roll out a 3rd product. The profitability of Product 1 & 2 are about the same. The profitability of potential product 3 is far greater 1+2 combined. Product 3 also has the most natural correlation with the group of KWs I plan to target on the homepage, i.e., I care more about the ranking of the homepage once Product 3 has launched. Product 3 will have its own interior product page as there is plenty of search volume for KWs specific to this product. I'm worried about hurting the rankings of the old product and URL confusion between the homepage & the to-be-created Product 1 page. I don't see myself having a lot of options. Options 301 - It does not make sense to 301 redirect the homepage to the Product 1 interior page. The homepage URL has strong branding and will be used in future marketing. I do not believe that I value the maintaining the rankings of Product 1 enough to push for making the new homepage example.com/home or similar to allow for the 301 redirect. Canonical - The content of the homepage will be changing, thus a rel=canonical to the Product 1 page does not make sense, nor does it make sense from a ranking perspective as I also want the homepage to rank for the new set of KWs I will be targeting The only real option I see is attempting to reach out to strong back links with Product 1 anchor text (or context) & asking them the switch the URL to the Product 1 interior page. Combine this with proper site-wide internal linking to the new Product 1 interior page & an anchor text link on the homepage to the new Product 1 interior page. Am I missing something? Am I dismissing either one of the above options too easily. Am I over-thinking this (yes probably)? Would love another set of eyes on this.
Branding | | 2uinc0 -
Case Study Formats - On-page vs. PDF
Hey all, I've been thinking about the pros and cons of case study formats (On-page vs. PDF), and was curious to see what you all think. An on-page case study is crawled by search engines and has fewer barriers in terms of visibility. The only pros I can think of for a downloadable case study (with no opt-in) is that it's less likely to be plagiarised (generally a low priority) and can have a custom design that may not fit with your website's look and feel without clashing. Also, I suppose it makes it easier for visitors to save the PDF for future reference. Have I missed anything? Do you have a preference? Keen to hear which you prefer, and why. Let's brainstorm! Cheers,
Branding | | carlod
Carlo1 -
Is Rel=author appropriate for non-article type pages, a.k.a. business websites
I understand I can use Rel=author with Google+ for article's I write, and I understand I can use the same code for regular websites, which I'm still waiting to see show up in the SERPs, but my question is as follows... Is Rel=author appropriate for regular business websites (since we are business owners, not authors of articles), or is there some other Schema.org tag that should be used which will also show our images in the SERPs? I'd like my business logo to show up in the SERPs for my business page and my personal photo to show up for my blog pages.
Branding | | Twinbytes0 -
Drop In Rankings / Traffic... Can you find any technical issues with my site?
I haven't spammed the engines, if anything I haven't done enough link building. So let me start here: I split my old domain www.STbands.com into two separate domains - www.Suddora.com and www.CustomOnIt.com . The main site now goes to Custom On It and each page directly 301 as it was relevant. I knew there was going to be a little blow back... The first month went fairly well but last week we noticed a dip in organic search traffic and sure enough some of our main keywords are now suffering. I am wondering if this is because we haven't been building enough links to the new domains or if our new eCommerce CMS (magento enterprise) has technical SEO issues that is giving Google trouble. Nothing on GWT looks terribly wrong, should i be searching for something specific? Anything helps at this point, we are in dire need of some direction on what could be wrong. Any suggestions?
Branding | | Hyrule0 -
Tips on building buzz and getting traffic for new sites
I have an idea for a new "socia"l website. No its not a facebook or anything like that, but I feel it fills a void in a particular niche. The problem I am having is figuring out a marketing plan to get people to sign up. When you're starting a new social website like this its kind of important for it too feel popular and you need users to make it feel popular and useful. Which kind of gets you into a chicken or the egg type scenario. There are a few keywords I intend on doing SEO for, but I don't think pure SEO will make this community popular. Some ideas I have: Creative "tell a friend" strategy that builds incentive to get friends signed up like win an ipad or something like that. I also want to make it easy to tell friends, so you can import contacts from facebook, twitter, and email contacts rather than typing in all those emails by hand. Targeting a few blogs related to this niche hoping that they will interview me about the website. Advertising on forums and blogs related to my niche. Making the site simple, visually appealing and intuitive so users can dive right in without thinking. Making a good enough product to where the site can get buzz on active subreddits and hackernews. I'm a software engineer by nature, so marketing isn't a strong suite of mine, but I'm no rookie to building popular websites either (just been a while). I'd like to get some ideas from the seomoz community on this. Thanks.
Branding | | NormanNewsome1