Outreach person different than guest post write
-
Hello,
For a current client of mine, the person doing the outreach (me) and the person who is going to write the guest post (expert) are different people.
Also, the expert doesn't want their real name published. They're going to use their first and middle name instead of first and last.
How do I taylor my outreach and link building to accommodate the above two facts?
BTW: The expert's picture is on the site if that helps, in an "Ask the Expert" menu tab
Thanks
-
Well with Schema you would be telling the Search Engine a bunch of detailed information about you the site and the product. You can use many different ways.
-
Thanks. I know what Schema Markup is, I'd have to study it to do it. What should I be doing with schema markup?
-
Make sure that all of your content pieces include REL="Author" or a simple about the author with a link to her Google Plus Page. Are you familiar with Schema Markup?
-
Because of all of your responses I talked to the client and she's willing to use her real name. Thanks for helping to make that clear.
How do you reference the expert in the outreach? Do I put a link to her "about the author" page in the outreach footer?
-
At our agency we run outreach programs and are very clear who we represent and are very open to the person on the other end and 99% of the time they are fine with the scenario as it's understood that real, clean organic outreach is an immense job that should be handled by experts, which is usually not the client. So that part is OK.
The whole anonymous thing rubs me a bit wrong only because if you are anyone trying to show credibility usually you want your expertise out their as industries look for thought leaders to build communities around. I understand wanting privacy but really..are the Paparazzi gonna show up at your door for the blog post you wrote? I think their privacy is safe all in all.
-
Sorry, I didn't see where you mentioned privacy but that's fair.
-
I get the privacy concerns... as I mentioned, if they've developed this expertise using a pen name or pseudonym, then I have no issue with it. But if their expertise is tied to their real name, and they're going to write under a different name, then that expertise might not be as strong.
-
What if they just want to use a pen name to protect their privacy? Hard to remember with modern life being so exposed and annotated but there are lots of people that prefer to remain anonymous.
So long as the persona is well developed, I wouldn't have a problem with it given the content was high quality.
-
As someone who receives pitches for guest posts, here are the two distinct reactions that came to mind when I read this:
- It doesn't bother me that someone else is doing the outreach, as long as they're representing things correctly. I've received pitches along the lines of "I'm contacting you on behalf of..." and it doesn't bug me at all.
- It seems really weird that an expert wouldn't use their real name. Expertise is very closely linked with credibility, and I can't help but wonder "what do they have to hide?" The exception here is if this person grained their expertise while doing business or otherwise acting under a pseudonym... it's not that one can't become an expert without their real name, but it's the fact that if they became recognized as an expert using their real name, the shift to using a different name seems funky.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will the articles or blog-posts will get more visibility and do better in ranking by publishing them in different formats like videos?
Hi all, I just wonder how much the different formats of an actual content will bring more ranking improvement or visibility for an article or blog-post or landing page. If a topic has been created in video and slides, will that helps landing page at Google technically? Thanks
Social Media | | vtmoz0 -
Should I be worried about a duplicate content issues between LinkedIn and my blog posts?
I sometimes take my original LinkedIn post and repost it to my blog. Since Google indexes LinkedIn posts, is there any need to worry about duplicate content issues? Or will Google recognize the common author/ownership?
Social Media | | CQMarketing1 -
Google + - 2 accounts - Personal and Work Account
Hi everyone, I know this seems like a really dumb question and I am pretty sure I know the answer but I am interested in hearing the communities opinion on the following issue. I have 2 gmail accounts. One for work and a personal one Work gmail account - It is ugly. Something like this abcdefghijklmnop@gmail.com (Don't ask...long story). Obviously I have it connected to my work email that looks like this...name@xdawson.com I created my G+ personal profile with my work gmail (abcdefghijklmnop@gmail.com) and I use the free version of gmail. I have also created my company G+ profile from my work gmail account. My personal gmail account has an empty G+ profile. Don't use G+ except for work. Lately I have been publishing a lot and I am starting to get lots of followers on G+. My suspicion is that Google really does not want people with 2 accounts. Should I be using my personal Gmail account and delete my work gmail account? I need to move my company page to my personal gmail account. I really don't want people to see my ugly work gmail account. It is ugly 🙂 Thanks Carla
Social Media | | Carla_Dawson0 -
Blog posts to G+ and FB?
Hi, I was wondering if we should be taking our blog posts and also putting them on social sites as well such as G+ and FB? If so, does content need to change to avoid a duplicate issue and if so is there a "rule" of sorts in terms of how much to change the content up? I was just wondering since we are already taking the time to put together these "stories" on our blog if our other channels would benefit as well?
Social Media | | BabyBeauBelle0 -
Why doesn't our product images show up in our Google Plus post?
When we post links to product pages onto our Google Plus account, the image never shows up in the post. Only the name of the product and our domain name appears. Has anyone experienced this problem or have ideas on how to fix? 8nCbk8A
Social Media | | znotes1 -
How To Use Followerwonk and Twitter for outreach link building
I'm wondering if anyone can help me with how to use follower wonk and twitter for outreach link building and offer any strategies. I'm using the following method but perhaps there are more efficient ways of doing it or other software that can aid the process. As I understand it it's a case of searching bios on followerwonk based on keywords and at the minute I'm selecting targets by social authority. (Is that the best metric or the there another one that's better?). I'm basically then following users in my niche and hoping that they follow me back. Those that do I'm then visiting their website based on the url in their twitter bio and running it through OSE to check the domain authority to see if the site authority is high enough to warrant listing them as a potential link target. If so I'm communicating with them by sharing their content, mentioning them or direct messaging them complimenting them on an article or such like. My aim is to build a relationship and eventually achieve a guest post or backlink somehow. Is this how the process should work?
Social Media | | SamCUK0 -
How to promote a Squidoo lens post Penguin?
Hello, Can someone advice what the best way is to promote a Squidoo lens post Penguin? Thank you
Social Media | | ThomasH0 -
What are different strategies to achieve a strong social presence for clients in multiple industries? How do you best leverage your time?
I just finished watching the mozinar on "The End of Search Without Social" mozinar, and I have so many points that I want to implement for our agency. The problem I see is that we have clients in about 20 different industries. How do you create strong social relationships in each of these industries for your clients? It seems that you could have more influence if you built all into your own personal profiles or your SEO company's to create that great fan base. Anyone have success in doing it across the board? Thanks!
Social Media | | esztanyo0