Why is an old meta description displaying in search results?
-
We launched a new version of our retail website in Dec. 2012. This included new content and new metadata.
When our homepage displays in search results, it almost always displays with designated meta description - except when it's searched with the .com. In that case, an old version of our meta description (pre-Dec. 2012) is visible, though our current title displays.
The old metadata isn't loaded anywhere in our content management system. What can we do to change this?
-
Thanks. We we hoping it wasn't anything to do with our site.
-
bcbsm
I originally ask a similar question a little over a month ago. Oddly, for every search we did, except one, we got the correct meta description which we had change a week or so before. But, on one specific search the old meta showed.
EGOL had the best answer with it was likely that for every potential search term, the change had not occurred due to essentially Google not being able to touch everything at once. So, if there is a server sitting out somewhere that for whatever reason has not been populated with the change in meta, it handles a given query, and the old pops up.
Since then I have seen this query several times and it must be more prevalent now than in the past.
I realize it's not an "answer" but it's as close as we came.
Best
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating a Business Blog Article - Old or New Published Date
There are a few business blogs that I'm currently updating - include more details, information, case studies, statistics etc. The blog was originally published in September of 2016. Once I make the changes, do I keep the same original date or do I change the date to the day that i've uploaded the new information? Example:
Content Development | | Kdruckenbrod
Original Published date: September 2016
Updated Blog: June 2017. What date should the blog display? Thank you.0 -
Listings site -is freshness important on results or articles?
We have a property listing site.
Content Development | | nick-name123
Wandered if its more important to update the results of the listings (adding or deleting them) or is adding new articles more important.?0 -
Using Brand Descriptions
We have an online site with approximately 800 products. When we add new products we typically use the photos and product description provided by the brand. The problem is there are numerous other sites using the same descriptions. All other content on the site is original. Is having small blocks of content that are the same on multiple sites likely to cause problems with Google?
Content Development | | twitime0 -
Google "blog" search
Anyone notice a while ago - the "more" drop down used to include "blogs" which really helped with finding like minded blogs for content marketing. Anyone finding this frustrating and or find a solution? I know they supply us with: http://www.google.com/blogsearch Any other hints? Your pal, Chenzo
Content Development | | Chenzo0 -
I have a domain with rank no 1 in google web search!
I have a domain with rank no 1 in google web search! When I search for the keyword which are the domainname in google adwords, keyword search I get 1.200.000 searches in that keyword. Our domain have only 10 visitors a day - why is that?
Content Development | | fredrecokonsult0 -
Getting an image to rank in blended search
Hi Mozzers, Has anyone got any good tips to get an image to rank in blended search when a user searches for a specific company name. I'm not talking about image search - I'm talking about the regular SERPs that sometimes contain images (normally logos) when you search for 'Coca Cola' for example - any ideas. Thanks Gareth
Content Development | | Bush_JSM0 -
Optimal Alt Description Size
What is an optimal size for a description of an image without being penalized. In the past, I would put whole paragraphs in the alt and title tags. These were well structured sentences to avoid the "keyword stuffing." Just wondering whether any research has been done on this element.
Content Development | | manintights280 -
Meta descriptions and conversion rates
Hi, does there exist any good data on the correlation between the meta description and having the same text in the body text (as pre-ample in bold, for instance) and conversion rates?
Content Development | | vibelingo0