Which is the better taxonomy?
-
Which of these is the better taxonomy?
-
Hi, keywords located in the file path or file name of a document will appear bolded in search results. This bolded appearance is what can affect your CTR. A higher CTR will provide higher authority which is a signal that affects organic rank. It also depends on the keyword you're targeting. If your keyword is "hr outsourcing solutions" and you are also targeting "hr outsourcing" then the latter makes more sense in terms of taxonomy. In a world of Penguin updates I would avoid the former in case your audience pulls in the URL as your anchor text frequently. The double use of your target phrase in the URL would then also "over optimize" your anchor text signals and may get a Penguin penalty.
-
Irving:
Is there anything wrong with www.mysite.com/hr-outsourcing/hr-outsourcing-solutions from a ranking perspective?
From my point of view, it's easier to keep things organized.
And Mysite.com/hr-outsourcing and mysite.com.hr-outsourcing/hr-outsourcing-solutions are separate pages with the long-tail reinforcing the parent in the Silo.
-
a lot of people aren't aware of that. yea
www.mysite.com/hr-outsourcing-solutions is better than www.mysite.com/hr-outsourcing because it includes longtail, could be two separate pages even, with long tail versions pointing to the main www.mysite.com/hr-outsourcing parent page to make it stronger
by filename i mean whatever is the page name, www.mysite.com/page-name
but yes it applies to image files as well for instance
www.mysite.com/zombie-pics/image-123.jpg no SEO benefit for the image
www.mysite.com/zombie-pics/walking-dead-zombie-girl.jpg good for SEO (use in conjunctiomn with alt tags)
-
Irving,
When you refer to "filenames", are you talking about .jpg .png .pdf or could it be the last /whatever of the url?
Thanks for the information!
-
Wow! I did not know that folders don't push rank. So if my keyword is "hr outsourcing", does www.mysite.com/hr-outsourcing-solutions push rank?Can I assume that it does?
-
what is your keyword phrase for this page? if it is "hr outsourcing solutions" then neither example is best. this is best:
www.mysite.com/anything-can-go-here/hr-outsourcing-solutions
keywords in folder names DO NOT push rank, keywords in filenames do
good luck - Irving
-
Hey CsmBill,
I would say the 2nd option is better because it is easier for visitors. Even if your keyword was "hr outsourcing solutions" the SEO impact of your url have been decreasing, to my knowledge. Especially when the url starts getting longer and longer because of it.
Remember, Google wants things easier for searchers and if the url structure is something easy and makes sense structure-wise, then it will look favorable.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why am i ranking better in canada?
hi, some of my keywords with high volume are ranking on first page in canada, but in the states i am on 3rd pages first result. what factors are contributing this disparity. what can be done here in this case. is it because of my links and tld distribution or some server location thing. what should i do to rank better in the US? i have shared hosting server in singapore.
Intermediate & Advanced SEO | | Sam09schulz0 -
.Com version of my site is ranking better than .co.uk for my UK Website for branded search. 301 redirect mess
Dear Mozzers, I have an issue with my UK Website (short url is - http://goo.gl/dJ7IgD ) whereby when I type my company name in to google.co.uk search the .com version returns in Search as opposed to the .co.uk and from looking at open site explorer the page rank of the .com is higher than the .co.uk ?. Infact I cant even see the .co.uk homepage version but other pages from my site. The .com version is also 301'd to the .co.uk. From looking at Open Site Explorer, I have noticed that we have more links pointing to .com as opposed to .co.uk. Alot of these are from our own separate microsites which we closed down last year and I have noticed the IT company who closed them down for some reason 301'd them to the .com version of our site as opposed to the .co.uk but If I look in http://httpstatus.io/ (http status checker tool) to check one of these mircosites it shows - 301 - 302 - 200 status codes which to me looks wrong ?. I am wondering what it should read ... e.g should it just be a 301 to a 200 status code ?. My Website short url is - http://goo.gl/dJ7IgD and an example of some of 10 microsites we closed down last year which seems to be redirected to .com is http://goo.gl/BkcIjy and http://goo.gl/kogJ02 As these were redirected almost a year ago - it is okay if I now get them redirected to the .co.uk version of my site or what should I do ? They currently redirect to the home page but given that each of the microsites are based on an individual category of my main site , would it be better to 301 them to the relevant category on my site. My only concern is that , may cause to much internal linking and therefore I wont have enough links on my homepage ? How would you suggest I go about building up my .co.uk authority so it ranks betters than the .com- I am guessing this is obviously affecting my rankings and I am losing link juice with all this. Any advice greatly appreciated . thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
SEO structure question: Better to add similar (but distinct) content to multiple unique pages or make one unique page?
Not sure which approach would be more SEO ranking friendly? As we are a music store, we do instrument repairs on all instruments. Currently, I don't have much of any content about our repairs on our website... so I'm considering a couple different approaches of adding this content: Let's take Trumpet Repair for example: 1. I can auto write to the HTML body (say, at the end of the body) of our 20 Trumpets (each having their own page) we have for sale on our site, the verbiage of all repairs, services, rates, and other repair related detail. In my mind, the effect of this may be that: This added information does uniquely pertain to Trumpets only (excludes all other instrument repair info), which Google likes... but it would be duplicate Trumpet repair information over 20 pages.... which Google may not like? 2. Or I could auto write the repair details to the Trumpet's Category Page - either in the Body, Header, or Footer. This definitely reduces the redundancy of the repeating Trumpet repair info per Trumpet page, but it also reduces each Trumpet pages content depth... so I'm not sure which out weighs the other? 3. Write it to both category page & individual pages? Possibly valuable because the information is anchoring all around itself and supporting... or is that super duplication? 4. Of course, create a category dedicated to repairs then add a subcategory for each instrument and have the repair info there be completely unique to that page...- then in the body of each 20 Trumpets, tag an internal link to Trumpet Repair? Any suggestions greatly appreciated? Thanks, Kevin
Intermediate & Advanced SEO | | Kevin_McLeish0 -
Subdomain vs root which is better for SEO
We run a network of sites that we are considering consolidating into one main site with multiple categories. Which would be better having each of the "topics / site" reside in subdomains or as a sub-folder off of the root? Pros and cons of each would be great. Thanks, TR
Intermediate & Advanced SEO | | DisMedia0 -
Is a .co.uk domain better?
Hi I have www.example.net however trying to judge if it is better having www.example**.**co.uk instead (as it will be targeted for UK people). I could use Webmaster tool to geographically target UK - however perhaps best to use a .co.uk domain instead. Any views on using a .net ending domain? Many thanks Nigel
Intermediate & Advanced SEO | | Richard5550 -
How to Optimize Product Page for Better Ranking in Google?
Today, I was searching for product page SEO on Google for better optimization of product pages and category level pages. I want to introduce about my website structure. Root category: http://www.vistastores.com/outdoor Sub category: http://www.vistastores.com/outdoor-umbrellas End level category: http://www.vistastores.com/patio-umbrellas Product page: http://www.vistastores.com/patio-umbrellas-california-umbrella-slpt758-f13-red.html I'm doing link building for sub category & end level category page. But, I'm not able to do inbound marketing for product level URLs due to resource problem. But, I have checked that... There are many competitors who are rank well with long trail keyword... I'm selling same product but not ranking well... What is reason behind it? I don't know... Just look at Olefin Red Patio Umbrella search result. I want to rank in top 3 with this kind of long trail keywords... I have made study of following video and article. http://www.seomoz.org/blog/ecommerce-seo-making-product-pages-into-great-content-whiteboard-friday http://www.distilled.net/blog/seo/in-search-of-the-perfect-seo-product-page/ I have done all things which were described by them... But, I'm still waiting for good ranking...
Intermediate & Advanced SEO | | CommercePundit0 -
My ranking on some keywords is getting better . Now what about geography!
Hi, I finally got a better result on my ranking on specific keyword. Now, here is what I need to do. Just to place you in context, we have acquired 2 companies in Europe since last year ( One in the UK and one in France ) and our head office is in North America. Since our servers are located in NA, I realize the ranking will be better here on specific keywords than it is in the UK and France. I actually managed to get on the first page on google North America, but I am till very var in ranking in France and the UK. Where should I start to get a worldwide ranking ? I could start on the 2 geography mentionned but is there a strategy to get ranked worldwide ? Any help would be appreciated. Best regards,
Intermediate & Advanced SEO | | processia0 -
Does many unique pages mean better SERP position?
My site has about 50 pages. All of them are unique 500-700 word articles. Almost every page is on its keyword at the 4-8 position in google/yahoo/bing. I can add a lot of relative unique pages on my site, about 100-200 word content per page. They all will be unique, with unique description and title. I can make about 1000+ pages. Would you suggest me to do this? Will this action boost my SERP position. Do more pages mean better SERP position?
Intermediate & Advanced SEO | | nycdwellers1