Which is the better taxonomy?
-
Which of these is the better taxonomy?
-
Hi, keywords located in the file path or file name of a document will appear bolded in search results. This bolded appearance is what can affect your CTR. A higher CTR will provide higher authority which is a signal that affects organic rank. It also depends on the keyword you're targeting. If your keyword is "hr outsourcing solutions" and you are also targeting "hr outsourcing" then the latter makes more sense in terms of taxonomy. In a world of Penguin updates I would avoid the former in case your audience pulls in the URL as your anchor text frequently. The double use of your target phrase in the URL would then also "over optimize" your anchor text signals and may get a Penguin penalty.
-
Irving:
Is there anything wrong with www.mysite.com/hr-outsourcing/hr-outsourcing-solutions from a ranking perspective?
From my point of view, it's easier to keep things organized.
And Mysite.com/hr-outsourcing and mysite.com.hr-outsourcing/hr-outsourcing-solutions are separate pages with the long-tail reinforcing the parent in the Silo.
-
a lot of people aren't aware of that. yea
www.mysite.com/hr-outsourcing-solutions is better than www.mysite.com/hr-outsourcing because it includes longtail, could be two separate pages even, with long tail versions pointing to the main www.mysite.com/hr-outsourcing parent page to make it stronger
by filename i mean whatever is the page name, www.mysite.com/page-name
but yes it applies to image files as well for instance
www.mysite.com/zombie-pics/image-123.jpg no SEO benefit for the image
www.mysite.com/zombie-pics/walking-dead-zombie-girl.jpg good for SEO (use in conjunctiomn with alt tags)
-
Irving,
When you refer to "filenames", are you talking about .jpg .png .pdf or could it be the last /whatever of the url?
Thanks for the information!
-
Wow! I did not know that folders don't push rank. So if my keyword is "hr outsourcing", does www.mysite.com/hr-outsourcing-solutions push rank?Can I assume that it does?
-
what is your keyword phrase for this page? if it is "hr outsourcing solutions" then neither example is best. this is best:
www.mysite.com/anything-can-go-here/hr-outsourcing-solutions
keywords in folder names DO NOT push rank, keywords in filenames do
good luck
- Irving
-
Hey CsmBill,
I would say the 2nd option is better because it is easier for visitors. Even if your keyword was "hr outsourcing solutions" the SEO impact of your url have been decreasing, to my knowledge. Especially when the url starts getting longer and longer because of it.
Remember, Google wants things easier for searchers and if the url structure is something easy and makes sense structure-wise, then it will look favorable.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Reduced Bounce Rate, Increased Pages/Session, Increased Session Duration-RESULT IN BETTER RANKING?
Our relaunched website has a much lower bounce rate (66% before, now 58%) increased pages per session (1.89 before, now 3.47) and increased session duration (1:33 before, now 3:47). The relaunch was December 20th. Should these improvements result in an improvement in Google rank? How about in MOZ authority? We have not significantly changed the content of the site but the UX has been greatly improved. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan11 -
Why does Google display the home page rather than a page which is better optimised to answer the query?
I have a page which (I believe) is well optimised for a specific keyword (URL, title tag, meta description, H1, etc). yet Google chooses to display the home page instead of the page more suited to the search query. Why is Google doing this and what can I do to stop it?
Intermediate & Advanced SEO | | muzzmoz0 -
.Com version of my site is ranking better than .co.uk for my UK Website for branded search. 301 redirect mess
Dear Mozzers, I have an issue with my UK Website (short url is - http://goo.gl/dJ7IgD ) whereby when I type my company name in to google.co.uk search the .com version returns in Search as opposed to the .co.uk and from looking at open site explorer the page rank of the .com is higher than the .co.uk ?. Infact I cant even see the .co.uk homepage version but other pages from my site. The .com version is also 301'd to the .co.uk. From looking at Open Site Explorer, I have noticed that we have more links pointing to .com as opposed to .co.uk. Alot of these are from our own separate microsites which we closed down last year and I have noticed the IT company who closed them down for some reason 301'd them to the .com version of our site as opposed to the .co.uk but If I look in http://httpstatus.io/ (http status checker tool) to check one of these mircosites it shows - 301 - 302 - 200 status codes which to me looks wrong ?. I am wondering what it should read ... e.g should it just be a 301 to a 200 status code ?. My Website short url is - http://goo.gl/dJ7IgD and an example of some of 10 microsites we closed down last year which seems to be redirected to .com is http://goo.gl/BkcIjy and http://goo.gl/kogJ02 As these were redirected almost a year ago - it is okay if I now get them redirected to the .co.uk version of my site or what should I do ? They currently redirect to the home page but given that each of the microsites are based on an individual category of my main site , would it be better to 301 them to the relevant category on my site. My only concern is that , may cause to much internal linking and therefore I wont have enough links on my homepage ? How would you suggest I go about building up my .co.uk authority so it ranks betters than the .com- I am guessing this is obviously affecting my rankings and I am losing link juice with all this. Any advice greatly appreciated . thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Better to publish regular new pricelist articles or update the existing ones ?
Hello Moooooooooooooz ! I could not sleep yesterday because of a SEO nightmare ! So I came up with the following question: "Is it better to release regular new articles or update the existing ones" I explain more. Our company release regular pricelists (every month new pricelists available for a month, with the same brands. ex: January pricelist for brand A, etc.) Right now those pricelists are ranking good on google. So I wondered: Would it better to do: Make the pricelist articles stronger: Our company - Brand A pricelist (title) blog/offer/brand-A-pricelist.html (url) -> every month I update the text. So I just have one article /link to work on **Make more content on the pricelist: **Our company - Brand A pricelist - January 2014 (title) blog/offer/brand-A-pricelist-january.html (url) -> So google keeps indexing new fresh content **Work on a extra category: **Our company - Brand A pricelist - January 2014 (title) blog/offer/brand-A/pricelist-january.html (url) -> So I work on one link over the web blog/offer/brand-A where Google finds lots of new relevant contents I know that Matt Cutts said it's good to udpate an old article but in this case it's a bit different. Has anyone experiment the same ? Tks a lot !
Intermediate & Advanced SEO | | AymanH0 -
What is better for SEO - local video file or youtube video?
Should I use a video player and upload the videos for my website or should I put my videos at youtube and use youtube player?
Intermediate & Advanced SEO | | Naghirniac0 -
Domain Links or SubDomain Links, which is better?
Hi, I only now found out that www.domain.com and www.domain.com/ are different. Most of my external links are directed to www.domain.com/
Intermediate & Advanced SEO | | BeytzNet
Which I understand is considered the subdomain and not the domain. Should I redirect? (and if so how?)
Should I post new links only to my domain?0 -
How to Specify Canonical Link Element for Better Performing?
I read Google webmaster centeral's blog post and help article about rel="canonical" which was compiled by Matt. http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html http://www.google.com/support/webmasters/bin/answer.py?answer=139394 I am working on eCommerce website and found too many duplicate pages with same product as follow. 1. www.lampslightingandmore.com/50_62_10133/java-bronze-floor-lamp-with-walnut-shade.html
Intermediate & Advanced SEO | | CommercePundit
2. www.lampslightingandmore.com/48_10133/java-bronze-floor-lamp-with-walnut-shade.html
3. www.lampslightingandmore.com/48_55_10133/java-bronze-floor-lamp-with-walnut-shade.html
4. www.lampslightingandmore.com/48_57_10133/java-bronze-floor-lamp-with-walnut-shade.html
5. www.lampslightingandmore.com/50_10133/java-bronze-floor-lamp-with-walnut-shade.html
6. www.lampslightingandmore.com/50_56_10133/java-bronze-floor-lamp-with-walnut-shade.html
7. www.lampslightingandmore.com/50_63_10133/java-bronze-floor-lamp-with-walnut-shade.html
8. www.lampslightingandmore.com/63_10133/java-bronze-floor-lamp-with-walnut-shade.html
9. www.lampslightingandmore.com/68_10133/java-bronze-floor-lamp-with-walnut-shade.html
10. www.lampslightingandmore.com/68_58_10133/java-bronze-floor-lamp-with-walnut-shade.html
11. www.lampslightingandmore.com/68_59_10133/java-bronze-floor-lamp-with-walnut-shade.html I have consider 1st product as a primary product and set following rel canonical tag on remaining products. Primary product also contain following rel canonical tag. This was my experience to set canonical tag. But, I am not able to see any improvement on crawling. I was in that assumption due to duplication Google did not crawled my pages. But, Now what is problem with it? How can I fix it and specify proper canonical link element for better crawling? Note: I am working to compile unique content on each product pages and make it live very soon.0 -
From an SEO Standpoint, which is better for my product category URLs?
With our e-commerce store, we can customize the URL for the product categories, so we could have: http://www.storename.com/product-category-keywords/ or http://www.storename.com/product-category-keywords.html From an SEO standpoint (or even from a "trying to get links" standpoint), which would be better to have? I feel like having a *.html category page would be easier for link building, but that's just my personal feelings. Side Note: Our product pages are: http://www.storename.com/product-name.html Thanks in advance
Intermediate & Advanced SEO | | fenderseo0