E-Commerce Multilanguage - Better on Subdomains?
-
Hi,
We have an e-commerce store in English and Spanish - same products. URLs differ like this:
ENGLISH:
www.mydomain.com/en/manufacturer-sku-productnameinenglish.htmlSPANISH:
www.mydomain.com/es/manufacturer-sku-productnameinspanish.htmlAll content on pages is translated, e.g, H1, Titles, keywords, descriptions and site content itself is in the language displayed.
Is there a risk of similar or near dupe content here in the eyes of the big G?
Would it be worth implementing different languages on subdomains or completely different domains?
thank you
B
-
That's exactly right. In fact, a couple of years ago many SEO's believed that sub folders would have more SEO value than subdomains, as it would ensure that all of the SEO "strength", as it were, would pass to the root domain.
We've moved away from this now as people have tested subdomains and found that the strength passes equally to them as well. Whether you go with subdomains or sub-folders, either way the SEO value will pass.
-
Hi Tom.
Thank you for your answer - Sounds good, so as far as your answer goes, using sub-folders is similar in seo value as subdomains?
Thanks again
-
Hey B
That setup will be fine - using sub-folders or sub-domains is a fine way of serving different language content.
If everything is translated as you say, there won't be any risk of duplicate content coming from the translations.
The only potential risk of dupe content would be if the product pages are "thin" on content. That is to say, if there is not enough content on the page, Google might think all of the pages look the same.
Run the website through SEO-Browser and look at how the page appears to the Google bot. Once the bot has seen all of the site navigation and the footer, is there enough on the product pages to differentiate themselves from the other. If there isn't, add more content - such as extra bits of product descriptions or reviews.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomain vs Subdirectory - Specific Case: A big blog in a subdomain
Hi. First of all, I love MOZ and learned a lot about SEO by reading articles here. Thanks for all the knowledge that i received here. I read all the articles about "Subdomain vs Subdirectory" in the MOZ community and I have no doubt that subdirectories are the best option for a blog. But, the company that I work now has a blog with more than 17.000 articles, 1.000 categories and tags, hosted on a subdomain structure. The website has a Domain Authority of 78 (I am working to improve these numbers) and the blog subdomain has the same (78). We had 2.7 million hits per month in the blog and 4.5 million hits per month in the site. I am advising the company to change the blog structure to subfolders inside the domain, but I'm finding resistance to the idea, because the amount of work involved in this change is enormous and there is still the fear of losing traffic. My questions are: Is there any risk of losing traffic with the amount of articles we have? What do we probably get if we change the blog structure to subfolders? Could we have increased authority for the domain? More Traffic? How can I explain to my superiors that we would probably have increase traffic for our keywords? Is there any way to prove or test the gains from this change before we run it? Thanks in Advance.
Intermediate & Advanced SEO | | Marcus.Coelho0 -
Which one is better?
We are creating a new website and got stuck while deciding the URL structure. Our concern is which url is better in terms of SEO i.e. pune.fabogo.com/spa or fabogo.com/pune/spa and why. Also which one would rank faster if someone searches for spas in pune if both pages are same.
Intermediate & Advanced SEO | | fabogo_marketing0 -
Can subdomains avoid spam penalizations?
Hello everyone, I have a basic question for which I couldn't find a definitive answer for. Let's say I have my main website with URL: www.mywebsite.com And I have a related affiliates website with URL: affiliates.mywebsite.com Which includes completely different content from the main website. Also, both domains have two different IP addresses. Are those considered two completely separate domains by Google? Can bad links pointing to affiliates.mywebsite.com affect www.mywebsite.com in any way? Thanks in advance for any answer to my inquiry!
Intermediate & Advanced SEO | | fablau0 -
Does anyone know of any tools that can help split up xml sitemap to make it more efficient and better for seo?
Hello All, We want to split up our Sitemap , currently it's almost 10K pages in one xml sitemap but we want to make it in smaller chunks splitting it by category or location or both. Ideally into 100 per sitemap is what I read is the best number to help improve indexation and seo ranking. Any thoughts on this ? Does anyone know or any good tools out there which can assist us in doing this ? Also another question I have is that should we put all of our products (1250) in one site map or should this also be split up in to say products for category etc etc ? thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Ranking better in different countries than in the UK
My URL is: www.geckonewmedia.comMy friend's site is being ranked in the top 10 in Google in countries such as Norway, Poland, Spain, Germany and France for the term "web design Edinburgh"The site is UK based and it's ranking on page 3 over here. I went into the webmaster tools and changed the location setting to UK on Monday this week as I thought that might be the issue. So far there's been no change.Can anyone help me out with the reason why it might be ranking so well abroad but not in the UK?Thanks
Intermediate & Advanced SEO | | geckonm0 -
Ranking EMD to 301 for branding is it better to leave it as or 301 it?
We have a client about to enroll with us for SEO. The client has about 50 EMD sites, out of which 9 are ranking. An EMD has [Exact] match anchoring naturally, the sites in question are all EMDs the link profiles show it. The client wants to 301 the EMDs to a brand page.. We would want to 301, 9 EMD sites to the new site. Here is the thing, if the site domain has an exact match to the anchor text profile, when we 301 the page to www.brand.com/EMD will the link profile matter? One of the EMDs is on page one spot 2 if we do this change, will Google look at the new brand page (www.brand.com/EMD) as an unnatural link profile?
Intermediate & Advanced SEO | | Bryan_Loconto0 -
301 redirect subdomain to path and 301 for popular pages
We have very popular pages that have many backlinks. www.chezmaya.com/jeux/game33.htm have so many backlinks and it's very popular. Now If i'm moving this page to a new path like : http://www.chezmaya.com/jeux/component/mtree/Défouloir/Game33/details.html with a 301. Your SEOmoz toolbar is now giving a very low PA:1 and mR:0.00 for this new page. My question is after you crawl my site again would you change the values to what /jeux/game33.htm got before ? We used to have jeux.chezmaya.com and moved to www.chezmaya.com/jeux/
Intermediate & Advanced SEO | | SocialGeekMedia
Same here PA:1 and mR:0.00 for this page. Also Matt Cutts say that Google does transfer the juice from the old page to the new one. I already saw one url changed in a search for puzzle, it's at the same position it was before, but it say's 6 days ago beside. So I wonder if this is temporary and it will move with time? Thanks0 -
Different Geographies - New Domain or Subdomain?
I have a site that is successful on the SERPs for a certain geography, let's call it City A (I'm sure you can't tell what it is from my username). I'm moving to a new city in another state so I will be building my business in this area (City B). Should I create a new domain for City B with CityBWebsiteDesign.com or should I create a sub-domain called CityB.BrandableCompanyName.com and just redirect CityBWebsiteDesign.com to the URL for offline marketing purposes only? My current website BrandableCompanyName.com has some authority with Google. Will it be better to building something on the sub-domain and get any sort of cross-benefits or are there really no benefits to be had between sub-domains? The benefit of going with CityBWebsiteDesign.com would be having a keyword rich URL but I would basically be starting from zero with building authority. Specific experience you've had with this or cited examples would be great for the discussion! Thanks,
Intermediate & Advanced SEO | | JaredDetroit
Jared0