Please help me critique my friends site
-
Hi All,
I've regularly helped others on this forum when they've asked for tips on how to improve a specific site's SEO. Now I'm asking for the favour in return
My friend has come to me with a site (http://www.swishplastic.com.au) and asked me to help with SEO and on-page optimisation. I've got a few of my own ideas but there may be a few key things I'm overlooking. If anyone could give a few pointers, it would be much appreciated!
Thanks!
-
Thanks Andrew. I definitely agree regarding the white text.
Was hoping for a few more answers
Here's what I had in mind, please let me know if you think I'm way off:
- Having a blog on site and a blog excerpt on the homepage with a snippet of the latest post (cocktail recipes, hosting parties with the correct glasses, polycarbonate vs regular glass etc) (unfortunately can only create on a subdomain on bigcommerce)
- Increase the content on the homepage and add cocktail of the week, glass of the week, links to individual glasses etc
- Making the main homepage banners smaller in height to move more content up above the fold
- Adding more content on the products page - it's very light on
- Highlight the addition of their new online store more - ie have a link in the header in the empty black space that links directly to their store. Also highlight it in the text below the main banners
- Change colour of add to cart button on individual product pages
- Add trust/security logos to products/cart
- Expand on FAQs and About Us pages - also include pages for shipping/returns
- They have social media accounts - link to them in the header
- Increase number of inbound links - any ideas on this?
Thanks
-
The white text on the page is pretty hard to read. If you definitely want to keep the white on black look, I would try to space out that content a bit more and use a larger font size.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query on Site Architecture
Hi All, When I check on my ecommerce site in one of the architecture tool in that my Ecommerce Homepage interlink with 765 pages whereas when I check few competitors and big brands then there homepage linked with 28 pages, 33, 47, 57 etc not like my site 765 pages. Do I am wrong anywhere? Can you please check the screenshot of mine & one of the competitor's site architecture? Because as per me site architecture also play good role in google organic ranking. vXs5dh2 16wre
Technical SEO | | pragnesh96390 -
Site Link Issues
For several search terms I get site links for the page http://www.waikoloavacationrentals.com/kolea-rentals/kolea-condos/ It makes sense that that page be a site link as it is one of my most used pages, but the problem is google gave it the site link "Kolea 10A". I am having 0 luck making any sense of why that was chosen. It should be something like "Kolea Condos" or something of that nature. Does anyone have any thoughts on where google is coming up with this?
Technical SEO | | RobDalton0 -
Seo For Forum Sites
I have forum site.I've opened it 2 months ago.But there is a problem.Therefore my content is unique , my site's keyword ranking constantly changing..Sometimes my site's ranking drops from first 500.After came to 70s. I didn't make any off page seo to my site.What is the problem ?
Technical SEO | | tutarmi0 -
Help Crawl friendliness for large site
After watching Rand's video I am trying to think of the best way to make my large site more crawl friendly. Background I have a large site with over 100k product skus and so when you get to a particular page of products there are tons of different refinements and options that help you sort the products. Most of these are noindex followed, but I was wondering if I should be nofollowing the internal links as well in order to keep bots out of those pages and going to the pages that I want them to go too. Is this a good way to handle it? Also, does anyone have good recommendations of links to posts that deal with helping the crawl friendliness of a large site? Thanks!
Technical SEO | | Gordian0 -
How Often is Site Crawled
Good morning- I saw some errors in my first crawl and immediately removed the pages from my website. I then re-created my XML sitemap and uploaded to Google. The question I have is will the site be crawled to recognize the changes in the next day or so? The pages were just placed on the site as test pages and never removed. The initial crawl that notified me it was done found the errors and were removed. Thanks for your help. Peter
Technical SEO | | VT_Pete0 -
Site dropped after article submissions
I have a site about back pain. The name is lower back pain relief. It has a lot of content on how to treat back pain with natural remedies. I paid for botw.org and yahoo directories as well as submissions from submit edge. My site was doing well within a few months. I was floating around at the bottom of page two for "lower back pain relief" and lower back pain. I found out about Unique article wizard. I started using that to write and submit articles. Now, my website is not ranking anywhere. I submitted a request for reconsideration to Google. They said no manual action had been taken. The question: How long does this penalty last? Is that website toast now? I think it was penalized for using the anchor text too much or adding too many links at once. It has been penalized for about 6 weeks now.
Technical SEO | | Naturalhealth150 -
Site problem
I moved a site earlier on in the year to a better server www.keyrs.co.uk, my main keywords being equity release - equity release calculator and equity release schemes. Since this happened the ranking have gone down and the schemes and calculator terms and have hit positions 7-8 when they were 2-3. basically my question is open to all, i am looking to see what the problem is with these pages as it is driving me nuts. All tools on SEO moz show the pages are doing well, however i must be missing something. Mike
Technical SEO | | TomBarker820 -
301 Redirect Help
Hello! I am getting ready to launch my freshly coded site in the next week or so. My product URLs are changing SLIGHTLY and want to confirm I am going about things the right way: A. My LIVE site store URLs look like http://hiphound.com/shop/dog-collars . My DEV site store URLs look like http://hiphound.com/dog-collars . No /shop directory. B. The dev firm installed the rewrite rule below: ############################################ enable rewrites Options +FollowSymLinks RewriteEngine on #RedirectMatch 301 ^/shop?/$ http://hiphound.com/ RedirectMatch 301 ^/shop?/$ http://hiphound.com ########################################### C. When I manually enter a URL with /shop in the address the website redirects to the correct page which is good. QUESTIONS I HAVE 1. Is the above redirect correct? I need them to permanent. Don't think the above is right... 2. Will links in the Google index be redirected as well? I am assuming yes but just want to confirm. 3. For each page indexed in Google will its pagerank, etc. be passed to the new page using just the 301 above? 4. Do I need to create addtional 301s for each page? So mapping the old page to the new page? Please advise. The goal here is to of course preserve the rankings of the pages already in the Google index. THANK YOU!!! Lynn
Technical SEO | | hiphound0