Results for wrong keyword
-
I've started to look at ranking and visitor behaviour within a specific product category and I've come across this strange data in GA that i'm struggling to get my head around.
- keyword - wishbone necklace gold
- landing - ...necklace-dive-in.html
- bounce - 99.31%
- new visits - 0.00%
The landing page is not anywhere in the results for the given keyword (nor does the keyword appear anywhere within the page). The data is spread out to date since Dec 2011 and the landing page accounts for about 97% of the traffic for that keyword.
I then looked at browser which is 95% Safari (different versions) and breaking that down into City about 30% is (not set), 30% a single city and then there is a spread of locations. It might be fair to assume that therefore 60% could be the same location but there is still 40% to take into consideration.
What I can't get my head around is how the landing page is being accessed so regularly for the wrong keyword. The correctly ranking URL only accounts for 5% of the traffic which is more in line with the estimated search volumes for that keyword. I've checked versions of the page going back and none contain the keyword.
Am I missing something, or any ideas how to fix?
-
Do you have any synonyms of those keywords on the page?
Do you have any anchor text with that keyword, or close synonyms, out there linking to the page?
Are these mobile users?
If you could share the page that might help us diagnose it as well, but one guess could be that these are mostly mobile searchers since iPhone users browse with Safari. Mobile rankings often differ from web rankings, and factoring in geographic variances it could result in most coming from a specific city.
-
There are no 301's that this could be happening with .
-
Yes it's organic. Just tracked it through GA via both landing page and keyword.
Not sure about de-indexing URL (as it would be several with similar issues), and I don't want to affect real results to those URLs.
-
Perhaps some page out there on some other site that is relevant to safari users links to some old page of yours that you accidentally 301'd to this page?
-
Sure it's organic?
Maybe deindex the page for a short while and then put it back and see what happens--maybe it's just a google glitch.
-
Thanks for the replies.
Yes the URL is on the domain and is the landing page. Not sure how custom search could work to skew this way as it's the stats for landing page.
As mentioned this occurs more than once where the landing page is accessed via an irrelevant keyword. The only pattern I can see is the browser with the bulk of visits is Safari, but then there are other browsers and locations grouped in. In the first example google keyword tool gives about 22pm phrase match and looks in line with the real URL results. GA is reporting around 300pm.
Confused!?!
-
Maybe from someone's custom search?
-
No, I guess that couldn't be the case if they're landing pages on your domain.
-
Maybe your analytics code is mistakenly being used on some other site?
-
I've got more strange results. Rogue keywords, disproportionate visitors to the unrelated URL and mainly from Safari users, so it's not just the one keyword/URL
Looking in GetClicky the keywords are not coming up at any point.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Keywords, Meta Keywords and Meta Descriptions; Keeping Webmaster Tools Current
What are Search Keywords, Meta Keywords and Meta Descriptions? What exactly is the difference between them and which one is more important? In regards to Webmaster Tools, if we delete a page or a product, it still shows up in Search Analytics. How can we update Webmaster Tools so as to keep it current with our website? Lastly, again in regards to Webmaster Tools, in Search Analytics. At the moment we put relevant queries into the Meta Description of low ranking pages, in order to raise the position of the page. Is this the right way to handle queries? Should we be putting the queries into the Meta Description or the Meta Keywords?
Reporting & Analytics | | CostumeD0 -
URL Keyword & Meta Title Problem
I was just reviewing my Moz report and came across something I could use advice on. The Keyword is "irish cardigans" I just moved to down a place to #5. I was going to add content to the page and back link a little to get back up on rankings but I noticed it is not all matching up. My Keyword is "irish cardigans" My Url is structured: products/traditional-irish-clothing-arans My metatitle is: Irish Sweaters - Traditional Irish Clothing - Arans & Cardigans The content title on the page heading is: Irish Sweaters and Cardigans. How will I change this to get my ranking better for "Irish Cardigans" The Page is also ranking for "Traditional Irish Clothing and Irish Sweaters" How do I know if I structure it to "Irish Cardigans" I will not loose traffic etc from the other keywords. Thanks
Reporting & Analytics | | robbieire0 -
A special character star (*) being shown under keywords in Google Analytics from 5th June 2014
We have noticed that * (star) is being displayed as a keyword in our Google Analytics account since 5th June'2014. It is visible in Google Analytics > Acquisition > Keywords > Paid Keywords Similarly, (remarketing/content targeting) is also being shown as a keyword since 13th June'14 Did any of you guys saw this in your google analytics account.....
Reporting & Analytics | | vivekrathore0 -
SERPS showing wrong page
Hi there, searching Google UK for the term 'wireless alarms' returns the following page at position 39'ish - http://www.compoundsecurity.co.uk/security-information/gsm-gprs-alarm-systems The page that should be returned for that search is - http://www.compoundsecurity.co.uk/security-equipment The page being returned by Google at present is not optimised in any way for 'wireless alarms' but the page it should be showing is optimised for that term and the Moz grading tool agrees. The correct page also has a higher PA and 533 inbound links and the page being displayed has a lower PA and only 3 links. Could some kind soul tell me what i am doing wrong please? Thank you Si
Reporting & Analytics | | DaddySmurf0 -
Why isn't Google showing the first keyword result in Analytics anymore?
Just checked my Google Analytics traffic sources under organic search and it dosen't display the first keyword, it says "not provided" is there another way of determining the #1 organic searched keyword that my site was found under?
Reporting & Analytics | | Randog0 -
Why is the page title sometimes missing in the API results?
Why is the page title sometimes missing in the API results? It exists on the page and in the "keyword difficulty tool", but missing in the API. It is never returned when upa= 1For example:stdClass Object(
Reporting & Analytics | | kirza
[fmrp] => 7.05087881216
[fmrr] => 5.05983022077E-6
[pda] => 91.758307504
[ueid] => 0
[ufq] => www.yellowpages.com/
[uid] => 0
[umrp] => 0
[umrr] => 0
[upa] => 1
[upl] => yellowpages.com/
[us] => 0
[ut] =>
[uu] =>
) {"fmrp":5.679443875178763,"fmrr":2.052551993215746e-07,"pda":70.05750830306422,"ueid":0,"ufq":"education-portal.com/","uid":0,"umrp":0,"umrr":0,"upa":1,"upl":"education-portal.com/","us":0,"ut":"","uu":""}How to get the titles for these pages?0 -
How long does it take to get results from the Term Extractor Tool?
Hi! I entered a web page into the Term Extractor Tool, and it's been running for about 3 minutes now. How long does it usually take? Thanks 🙂 Kelley
Reporting & Analytics | | kinsana0 -
Google encryption of search results
Hello Is there any definitive information on whether the recent changes to the way Google encrypts search results for people logged into Google affects the traffic present via the Google Adwords Keyword tool? Plus, how does SEOmoz ensure/minimise the affect of personalisation/localisation etc. on the rankings data provided via the pro tool. Thanks in advance for your assistance. Kind regards Neil
Reporting & Analytics | | mccormackmorrison0