Fixed horrible title tag on home page, and lost ranking. Will it come back?
-
I was helping out someone on their site and its home page ranked on page 2 for their term, and the title tag was horrible. It was 160 characters long with lots of near repetitive keywords ([keyword] - adjective [keyword] - adjective [keyword] - adjective [keyword] etc.) -- typical title that Google would penalize when it got around to it.
So I created a title that made sense, for the keyword, and that followed the best practices of Google recommendations. Now it's dropped off the index. (EDIT: sorry, still in index, just not even in top 1000)
Is this something I should not have done? I was just trying to keep them from getting slammed.
And, how long should I expect it to take to get my ranking back?
This is the only page title I changed.
-
Interesting that in DuckDuckGo.com and StartPage.com it is showing with the new title wording, and in increased position (#3 on DuckDuckGo.com). Still not up there in google.
Any idea if this means anything?
-
"it would not drop off the index"
My apologies, I did say that but I meant it dropped off the rankings, not even in top 1000 now) I edited my question now to be more accurate.
-
I'd have to agree that doing what you have done should not have impacted the rankings so dramatically. I have seen minor fluctuations when modifying title tags but not to this extent. I would give it a few days to see if things settle down. If you stil see the same problems after a few days then I would suggest that something else is likely the cause of the dramatic drop in rankings.
-
Based on what you answered:
I would ask the site owner about question one. He should have a firm idea of other ranking drops or possible penalties. What other sites are doing is also a factor, but I don't see how a page would drop off the index due to title tag modification.
I have seen pages move up and down by tweaking the title tag. In my experience, when you make the title tag cleaner and less repetitive, the page ranks better. Even if it were to move down, it would not drop off the index. That seems bizarre!
But, I am speculating without knowing the site or keyword the page is ranking for.
-
- Has the site lost rankings for other pages?
I don't think so.
- Has anything else been done that might have an impact on rankings (i.e adding links, removing links)?
Nothing else has been changed.
- When you paste the URL in Google, does it come up as the first search result? If so, it was not dropped from the index.
Yes.
- Is the keywords still at the beginning of the title tag?
Yes.
- Is there another page on the site that now ranks for the site? You may have more than one page on the site targeting the same keyword.
No
-
Changing the title tag is not something that would cause that page to drop off the index. A fewof questions:
-
Has the site lost rankings for other pages?
-
Has anything else been done that might have an impact on rankings (i.e adding links, removing links)?
-
When you paste the URL in Google, does it come up as the first search result? If so, it was not dropped from the index.
-
Is the keywords still at the beginning of the title tag?
-
Is there another page on the site that now ranks for the site? You may have more than one page on the site targeting the same keyword.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect chains error on the home page URL
Hello Everyone, I'm getting redirect chains error on the home page URL:
On-Page Optimization | | Nikhil_Falcon
http://ebitdacatalyst.com in Wordpress. I've checked my redirection list in the plugin, and haven't found any redirections on http://ebitdacatalyst.com. Can anyone please help me in solving this issue? I don't know where from it's coming.0 -
Use of the word Find in Title Tags
Hey, So i'm looking to make content that is optimized for Finding an injury lawyer in boston. The Phrase "Personal Injury Lawyers in Boston" get's a lot more searches than "Find Personal Injury Lawyers in Boston" but with the Find is it less competitive? The same thing goes for "Find lawyers in Boston" vs. "Lawyers in Boston." My question is, is it better to put the word FInd in front or not? Is there a downside?
On-Page Optimization | | RafeTLouis0 -
Identifying Duplicate Page Title
Moz weekly reports, among other things, the "Duplicate Page Title". How can I identify which two urls/pages have duplicate page titles? Is there any simple way to trace?
On-Page Optimization | | Sequelmed0 -
Is it better to have an hreflang go to the home page in a different language if there's no corresponding page
If I have some pages in English, but not in Spanish on my website: Should my hreflang go to the home page on the Spanish site? Or should I not have an "es-MX" hreflang for that page? Ideally I would have all the pages translated, but this has not all been done yet.
On-Page Optimization | | RoxBrock0 -
Wrong Page is Ranking
My client is an Ecommerce reseller of a few major scooter brands. We currently rank fifth for a particular brand name but our main brand page isn't the one that ranks. Instead, it's a product page. The main brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. Any ideas on why our main brand page would be outranked by a product page? What could we do to change this?
On-Page Optimization | | TrinShin0 -
We dropped from a page rank of 4 to 3
We dropped from a page rank of 4 to 3 because of the Google Freshness update. Are there any insights anyone can give me? Our site is www.totalvac.com
On-Page Optimization | | totalvac0 -
Canonical tag for home page
This question was asked before but I didn't see a clear answer to it. If I've got a site that has as it's home page: http://www.mysite.com/, and there are many references within the site back to the home page that point to /index.php, should I include a canonical tag in the index.php page like this: to avoid a duplicate content issue, and to have all juice from both links combined into one?
On-Page Optimization | | wcksmith0 -
Comments on Title Tag
New to this and I'm working on a title tag. I was wondering if any one had opinions/input on if this looks good/bad/ugly. I replaced the actual name of the client with "Ranch Name" Guest Ranch Dude Ranch Wyoming Jackson Hole Activities RANCH NAME Thanks!
On-Page Optimization | | dbaxa-2613380