Wrong Page is Ranking
-
My client is an Ecommerce reseller of a few major scooter brands. We currently rank fifth for a particular brand name but our main brand page isn't the one that ranks. Instead, it's a product page.
The main brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. Any ideas on why our main brand page would be outranked by a product page? What could we do to change this?
-
Moosa,
is right your product page might have better social sharing or CTR on your product page you will rank higher then your brand’s page
You will want to be sure your brand’s page has good relevant content at least 2000 works of content regarding the brand and information users will want when looking for a scooter of that brand
Think your product page must have a lot of good scooter info.
I use scribe http://scribecontent.com/
For writing pages & link building
Info on Scribe
http://www.copyblogger.com/scribe-4/
Check your own links use
http://www.opensiteexplorer.org/
To check the pages this will tell you the links your own sites links count as well.
Then check the rank using Moz rank tracker
https://moz.com/researchtools/rank-tracker
if you want you can use
http://authoritylabs.com/ or http://SERPS.com as well to get the true rank google will give you a rank made just for you.
Hope this was of help,
Thomas
-
When you work with an ecommerce website with thousands of pages, this is common! I would simply advice you to check and fix 2 to 3 things and wait for the next crawl for the magic to happen!
- Double check the On-Page SEO of the desired page and see if there is anything important that is missing and letting the product page to rank over main brand’s page.
- Try to build some quick authority links to the main brand’s page... some time the wrong page can rank because of better links coming to that page instead of the desired one!
- Market the desired page socially because if the product page is active socially then chances are it will rank better the then page you are trying to rank that have less social interaction!
- Try to pass some link from the ranked page to the desired page and this will signal Google that the main brad’s page is more important because the page that is already ranking is itself linking back to the brand’s page.
Hope this helps!
-
Yes this is not a bad thing your talking about ranking for a keyword that is the same & the name of one of your product's? The page ranking the highest for this is your "product page"
"brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. "
If Neither page has any backlinks as you said so your home & product page have no back links.
Then good gob writing about your product as you have more relevant info about the scooter product on the product page then your home page.
When you get links your home page will get more then any other page this is normal then you will see things change.
Hope this was of help,
Thomas
-
Hi Matthew,
There's a couple ways to get the ball rolling on your brand page ranking rather than your product page.
The best way to change this is to market your brand name page on the web. Here's a few suggestions:
Onsite changes:
1. Have breadcrumbs enabled. This gives your brand page a link on every single product page associated with that brand name with the appropriate anchor text.
2. If you have a blog, link to that page whenever that brand is mentioned in a post. This gives the page some more pagerank and anchor text occurrences with that particular brand name.
3. Link to brand name page throughout site where appropriate in a non-spammy way (ex. navigation, footer navigation, category pages, etc.)
Offsite changes:
1. Increase your incoming links to that particular page. Reach out friendly and relevant sites/blogs and try to have them list your page as a reference for a retailer of that brand name.
2. Increase your social engagement to that page. Research and reach out to people talking about that brand on social media using your moz tools. You can connect with people who have used those products and have them visit your page, and webmasters who visit your page may link to it as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reducing multi-page website to one page & SEO ramifications?
Hello there! I just want to check in before I do this. I am reducing a multi-page website to one page (temporarily, but for at least 4-6 months). I will be 301 redirecting all old pages to the one, new home page. The new home page has a lot more content, long and short keyword phrases. Aside from losing the benefit of internal links, will reducing the number of website pages hurt a ranking? Does having associated keywords on other website pages provide benefit to another (in this case Home) page? Thanks so much for your invaluable advice!
On-Page Optimization | | lulu710 -
Is there any decent web browser that still displays the full page title at the top of the page?
I just updated to the latest version of Firefox on my Mac and saw that they now hide most of the page title in the browser tab, like Chrome and Safari. I like to be able to see the full page title at all times (for reasons I'm sure you all understand) and that's pretty much the only reason I stuck with Firefox all these years. Now I'm looking for an alternative – any suggestions?
On-Page Optimization | | matt-145671 -
Question About On Page Grades
New to the whole SEO game in some aspects and wanted to know about on page grades. Some of the pages I got ranks of F for are actually in the top 10 in Google. Could anyone help me to explain way these pages/tags are F's with those rankings?
On-Page Optimization | | BlackEnterprise0 -
How on earth does this rank?
Hi Everyone, Im speaking to someone about doing decent SEO, follwing the basics and not doing dodgy stuff for the short term. He is a driving instructor trying to rank for driving lessons peterborough (this is in the uk) and one of the websites coming out towards the top of serps is ian-rayner.com/index.htm. Its got no links, no social signs, has a page labelled SEO Stuff with a whole list of keywords and internal links back to his home page. It has a Domain authority of 11 and page authority of 1 !!! Is it because no one is following the basics and uncompetitive that its ranking or is he doing something other than a few keywords in the content, meta title and description, and a internal links that im missing?
On-Page Optimization | | Ant710 -
10 Mobile Pages. 5 Desktop Pages. Canonnical to where?
I have a mobile site with more pages than the desktop site. Normally I would just point the page equivalents to the desktop site using the rel canonnical tag. What about the 5 pages? Do I just leave them be? Thanks
On-Page Optimization | | Imajery0 -
Category listing page coming above product pages
A new SEO client we have taken on seem to be hitting most of the points right on with their site and SEO. However one thing that is bugging me is that their category pages i.e. "Footwear" which title tag includes the brands they stock. Is almost always coming up above (if they are ever even found) the product individual pages. Anyone seen this sort of things happening? Very frustrating.
On-Page Optimization | | iboxsecurityltd0 -
Source page leading to a 404 pages in reports
Hi everybody, I wonder how to find and quickly correct 404 errors in my crawl reports : SeoMoz says me "http://domain.com/this-page-is-dead" is 404, but I can't figure out a source page where a link to that url appears. I tried a google link:http://domain.com/this-page-is-dead request, with no more luck. I imagine the trick is trivial, but I need it 🙂 Moreover, why do not show a list of pages referring to this 404 page on reports ? Thanks, Loïc
On-Page Optimization | | mandinga0 -
Page without content
Hey Everyone, I've started an SEO On Page analysis for a web site and I've found a lot of duplicate content and useless pages. What do I have to do? Delete this useless page, redirect or do canonical tag? If I have to delete what is the best way to do? Should I use GWT to delete? or just delete from the server? This URL for example: http://www.sexshopone.com.br/?1.2.44.0,0,1,13,0,0,aneis-evolved-boss-cock's.html [admin note: NSFW page} There is no content and it is duplicate in reference of this: http://www.sexshopone.com.br/?1.2.44.0,0,1,12,0,0,aneis-evolved-boss-cock's.html [admin note: NSFW page} and the correct page of the product is: http://www.sexshopone.com.br/?1.2.44.0,423,anel-peniano-evolved-boss-cock's-pleasure-rings-collar-white-reutilizavel-e-a-prova-d'agua-colecao-evolved.html [admin note: NSFW page} What is happening is that we have 8.000 pages like this. Useless and without any content. How do I proceed? Thanks!
On-Page Optimization | | luf07090