Wrong Page is Ranking
-
My client is an Ecommerce reseller of a few major scooter brands. We currently rank fifth for a particular brand name but our main brand page isn't the one that ranks. Instead, it's a product page.
The main brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. Any ideas on why our main brand page would be outranked by a product page? What could we do to change this?
-
Moosa,
is right your product page might have better social sharing or CTR on your product page you will rank higher then your brand’s page
You will want to be sure your brand’s page has good relevant content at least 2000 works of content regarding the brand and information users will want when looking for a scooter of that brand
Think your product page must have a lot of good scooter info.
I use scribe http://scribecontent.com/
For writing pages & link building
Info on Scribe
http://www.copyblogger.com/scribe-4/
Check your own links use
http://www.opensiteexplorer.org/
To check the pages this will tell you the links your own sites links count as well.
Then check the rank using Moz rank tracker
https://moz.com/researchtools/rank-tracker
if you want you can use
http://authoritylabs.com/ or http://SERPS.com as well to get the true rank google will give you a rank made just for you.
Hope this was of help,
Thomas
-
When you work with an ecommerce website with thousands of pages, this is common! I would simply advice you to check and fix 2 to 3 things and wait for the next crawl for the magic to happen!
- Double check the On-Page SEO of the desired page and see if there is anything important that is missing and letting the product page to rank over main brand’s page.
- Try to build some quick authority links to the main brand’s page... some time the wrong page can rank because of better links coming to that page instead of the desired one!
- Market the desired page socially because if the product page is active socially then chances are it will rank better the then page you are trying to rank that have less social interaction!
- Try to pass some link from the ranked page to the desired page and this will signal Google that the main brad’s page is more important because the page that is already ranking is itself linking back to the brand’s page.
Hope this helps!
-
Yes this is not a bad thing your talking about ranking for a keyword that is the same & the name of one of your product's? The page ranking the highest for this is your "product page"
"brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. "
If Neither page has any backlinks as you said so your home & product page have no back links.
Then good gob writing about your product as you have more relevant info about the scooter product on the product page then your home page.
When you get links your home page will get more then any other page this is normal then you will see things change.
Hope this was of help,
Thomas
-
Hi Matthew,
There's a couple ways to get the ball rolling on your brand page ranking rather than your product page.
The best way to change this is to market your brand name page on the web. Here's a few suggestions:
Onsite changes:
1. Have breadcrumbs enabled. This gives your brand page a link on every single product page associated with that brand name with the appropriate anchor text.
2. If you have a blog, link to that page whenever that brand is mentioned in a post. This gives the page some more pagerank and anchor text occurrences with that particular brand name.
3. Link to brand name page throughout site where appropriate in a non-spammy way (ex. navigation, footer navigation, category pages, etc.)
Offsite changes:
1. Increase your incoming links to that particular page. Reach out friendly and relevant sites/blogs and try to have them list your page as a reference for a retailer of that brand name.
2. Increase your social engagement to that page. Research and reach out to people talking about that brand on social media using your moz tools. You can connect with people who have used those products and have them visit your page, and webmasters who visit your page may link to it as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking keywords
Is there a way to utilize our currently ranking keywords. I don't think editing the url would be a good idea. What areas of these pages should we improve? Or is it better not to do anything.
On-Page Optimization | | Timberwink0 -
Hiding elements of the page
Hi, Does hiding elements of the page have a negative effect on SEO? The reason I ask is I am using a Wordpress theme however in options if I disable a certain element of the theme that is printed on the page it simply hides it from the user using CSS but it still exists in the code. Could the search engine see this as bad? E.g. like you are trying to keyword stuff by hiding keywords in the page? Thanks.
On-Page Optimization | | mdeluk1 -
If Product Pages Perform Well In Google then Is It Possible That Category Page Can perform Well In Google?
Hi All, For my ecommerce site I have optimized my product pages very nicely like good images, detailed information about products, good reviews, implemented schema for my product and reviews and very perfect onpage. Now my query is if my products pages performing well in google then there are chances that my category page rank well in google too? Thanks!
On-Page Optimization | | wright3350 -
Page Layout Updates and Mobile Pages with Ads
I have been trying to do some research on the Page Layout Algorithm and Top Heavy Ads and much of what I read does not mention about mobile pages as apposed to desktop. I am curious if the Page Layout updates can be effected by mobile pages as well and if there is any good articles on this subject. Also is this Algorithm been incorporated into its regular algorithm or do we still have to wait for refreshes to see the impact? Cesar
On-Page Optimization | | cbielich0 -
Search Pages outranking Product Pages
A lot of the results seen in the search engines for our site are pages from our search results on our site, i.e. Widgets | Search Results This has happened over time and wasn't intentional, but in many cases we see our search results pages appearing over our actual product pages in search, which isn't ideal. Simply blocking indexing of these pages via robots wouldn't be ideal, at least all at once as we would have that period of time where those Search Results pages would be offline and our product pages would still be at the back of ranking. Any ideas on a strategy to replace these Search Results with the actual products in a way that won't hurt us too bad during the transition? Or a way to make the actual product pages rank above the search results? Currently, it is often the opposite. Thanks! Craig
On-Page Optimization | | TheCraig0 -
On page optimisation reports
Hello, How do I configure these reports to check my landing pages, rather than just my home page? Thanks, Bilal
On-Page Optimization | | PLP0 -
Faq page
We are redoing our faq page and we were trying to decide on the best format. 1. Create each question on a separate page 2. Create one page with all the question and have the questions expand 3. Create different faq category pages (like 4) and divide the questions between them From my perspective #1 seems the best ---. you can create hyper relevant content for the user and optimize each question really well Any experience with this?
On-Page Optimization | | Morris770 -
How long would it take for On-Page Optimization to have an effect on Google Rankings?
Hi there, I have a page on our website with an Interview with the author Tess Gerritsen. There has been a reasonable amount of Social Media buzz related to the page and lots of links. According to SEOMoz we are an A grade for the keyword Tess Gerritsen, we currently rank 29th on Google.co.uk for a 'tess gerritsen' search. My question is - how long would it take for any new changes to have an effect? I presume the answer would be whenever the page is crawled again. But is it wise to change one thing, then get crawled and see what the effect is, then the next day change something else and see what the effect is. Or is it wise to change one thing and then leave it a week or so to see the full effect of the change? Apologies for the vague question, if you need any more clarification just let me know. Thanks. Benj
On-Page Optimization | | Benj250