Wrong Page is Ranking
-
My client is an Ecommerce reseller of a few major scooter brands. We currently rank fifth for a particular brand name but our main brand page isn't the one that ranks. Instead, it's a product page.
The main brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. Any ideas on why our main brand page would be outranked by a product page? What could we do to change this?
-
Moosa,
is right your product page might have better social sharing or CTR on your product page you will rank higher then your brand’s page
You will want to be sure your brand’s page has good relevant content at least 2000 works of content regarding the brand and information users will want when looking for a scooter of that brand
Think your product page must have a lot of good scooter info.
I use scribe http://scribecontent.com/
For writing pages & link building
Info on Scribe
http://www.copyblogger.com/scribe-4/
Check your own links use
http://www.opensiteexplorer.org/
To check the pages this will tell you the links your own sites links count as well.
Then check the rank using Moz rank tracker
https://moz.com/researchtools/rank-tracker
if you want you can use
http://authoritylabs.com/ or http://SERPS.com as well to get the true rank google will give you a rank made just for you.
Hope this was of help,
Thomas
-
When you work with an ecommerce website with thousands of pages, this is common! I would simply advice you to check and fix 2 to 3 things and wait for the next crawl for the magic to happen!
- Double check the On-Page SEO of the desired page and see if there is anything important that is missing and letting the product page to rank over main brand’s page.
- Try to build some quick authority links to the main brand’s page... some time the wrong page can rank because of better links coming to that page instead of the desired one!
- Market the desired page socially because if the product page is active socially then chances are it will rank better the then page you are trying to rank that have less social interaction!
- Try to pass some link from the ranked page to the desired page and this will signal Google that the main brad’s page is more important because the page that is already ranking is itself linking back to the brand’s page.
Hope this helps!
-
Yes this is not a bad thing your talking about ranking for a keyword that is the same & the name of one of your product's? The page ranking the highest for this is your "product page"
"brand page has an A rating from Moz for the desired keyword phrases. Neither page has any backlinks. "
If Neither page has any backlinks as you said so your home & product page have no back links.
Then good gob writing about your product as you have more relevant info about the scooter product on the product page then your home page.
When you get links your home page will get more then any other page this is normal then you will see things change.
Hope this was of help,
Thomas
-
Hi Matthew,
There's a couple ways to get the ball rolling on your brand page ranking rather than your product page.
The best way to change this is to market your brand name page on the web. Here's a few suggestions:
Onsite changes:
1. Have breadcrumbs enabled. This gives your brand page a link on every single product page associated with that brand name with the appropriate anchor text.
2. If you have a blog, link to that page whenever that brand is mentioned in a post. This gives the page some more pagerank and anchor text occurrences with that particular brand name.
3. Link to brand name page throughout site where appropriate in a non-spammy way (ex. navigation, footer navigation, category pages, etc.)
Offsite changes:
1. Increase your incoming links to that particular page. Reach out friendly and relevant sites/blogs and try to have them list your page as a reference for a retailer of that brand name.
2. Increase your social engagement to that page. Research and reach out to people talking about that brand on social media using your moz tools. You can connect with people who have used those products and have them visit your page, and webmasters who visit your page may link to it as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to try and boost an old page that ranks on page #5 or create a better new page
Hello Everyone, We have been looking into our placements recently and see that one of our blog posts shows on page #5 for a popular keyword phrase with a lot of search volume. Lets say the keyword is "couples fitness ideas" We show on page 5 for a post /couples-fitness-ideas-19-tips-and-expert-advice/ We want to try and get on the first page for that phrase and wanted to know if it is better if we did one of the following: 1. Create a new page with over 100 ideas with a few more thousands of words. with a new url (thinking /couples-fitness-ideas) 2. Create a new page with a new url (thinking /couples-fitness-ideas) with the same content as the currently ranking post. We would want to do this for more freedom with layout and design of the page rather than our current blog post template. Add more content, let's say 100 more ideas. Then forward the old URL to the new one with a 301 redirect. 3. Add more content to the existing post without changing the layout and change the URL. Look forward to your thoughts
On-Page Optimization | | MobileCause0 -
Will pushing a visitor to a conversion page hosted on a 3rd-party domain hurt the landing page ranking
Had an interesting question from a client. The client has a page that is optimized for a specific term. The goal of the page is to push users to sign-up for a trial. The trial registration (conversion) page is hosted by a third-party. Will pushing users to the conversion page cannibalize the SEO authority of the landing page. My reflexive answer is to say no, but now am not so sure.
On-Page Optimization | | infoblue0 -
Ranking Oddities
In my local marketplace, I have competitors who have the following: unoptimized title tags and description tags (really long using keyword stuffing), stuffing keywords into the Meta keywords tag, lacking keywords in the body copy, using spammy footers or sections of text with a lot of local cities listed where no physical business is located, unattractive design (in my humble opinion), lower page authority, lower domain authority, lower number of back links and are organically outranking my site that I have tried to optimize using the MOZ tools, Market Samurai, other tools, and other great advice provided by people much more knowledgeable than myself about SEO. I don't understand how these sites that lack SEO continue to rank in the #1 or #2 spots in Google for my main keyword phrase + location, while my site is either not in the top 50 or in the top 40s range. How is it that sites with little to no optimization, no blogs, and very few backlinks, continue to rank quite well? These are not all new sites. Domain ages range from 1 to 10 years. What I am seeing appears to go against the grain of SEO recommendations. Any general thoughts?
On-Page Optimization | | ajgrossman1 -
Temporary Redirect pages
Hi, Temporary Redirect pages example when a non member goes to http://www.Somesite.com/detail/Username-Mike As he clicks the user names the user is directed to the login page http://www.Somesite.com/user/login We have 50K user accounts and 50K pages of content and each page has an option to comment and to comment user should be a member Moz campaing i get these 1,000's of links in Temporary Redirect page What is the action i can take thanks
On-Page Optimization | | mtthompsons0 -
What kind of pages are they?
Hi all, after making an analysis of my website the tool has found two pages that I don't know what refers to: /?page id=2058 (only one page of this kind) /?attachment id= (only one page of this kind) does anyone know what kind of pages they could be? Do the have relevancy regading SEO? The plattform is Wordpress. Thanks!
On-Page Optimization | | juanmiguelcr0 -
Duplicate page
Just getting started and had a question regarding one of the reports. It is telling me that I have duplicate pages but I'm not sure how to resolve that.
On-Page Optimization | | KeylimeSocial0 -
Should H1s be used in the logo? If they are and it is dynamic on each page to relate to the page content, is this detrimental to the site rather than having it in the page content?
On some sites, the H1 is contained within the logo and remains consistent throughout the site (i.e. the company name is in the of the logo). If the h1 in a logo is dynamic for each page (i.e. on the homepage it is company name - homepage) is this better or worse to have it changed out on the logo rather than having it in the page content?
On-Page Optimization | | CabbageTree0 -
Page title structure?
From an SEO and user perspective what structure do you recommend for page titles. For example (given that they shouldn't ideally be more than 70 characters) :- Keywords (maybe two or three) | Company Name | more keywords I understood the best place for the company name was about second place. Is this now the considered view taking into consideration 'branding' which has been flagged up as the way forward. Keywords are separated by the vertical bar | - any thoughts? For 'house keeping' pages such as Privacy Policy - should this be optmised or simply stated as 'privacy policy' Thanks
On-Page Optimization | | PH2920