Researching where your brand is mentioned in Social Media
-
Greetings from Hot & sweaty Wetherby
Ok imagine you want to launcg a socaila media campiagn for a client but before you jump into creating a facebook business page you decide to do some research first ie youw want to know if & where you brand is being discussed. So my question is:
"What social media tool can you use to identify which social media platforms (Twitter, Facebook etc) is being used to discuss a brand"
Thanks in advance,
David -
If you an agency and can allow Sprout Social to access their social profiles, then you can just setup another group under Settings > Users & Groups. But grouping is only available in Standard, Deluxe, and Premium plans.
If you do not have access to social profiles, you "could" just add the other three brand names to your keywords and it would essentially search for your initial brand + the three others. The reporting may get a little messy, but you could easily filter things out by checking/un-checking the keyword(s).
Mike
-
Ive Just jumped through the subscription hoops for both Hootsuite & Sprout Social. Ive noticed they just ask for 1 account to monitor but i want to research another clients social chatter. So my question is:
"Do you have to pay extra to monitor say three brands?"
Grazie -
Thank you for all your replies, now i a actually do some research before jumping in!
Grazie tanto,
David -
Hootesuite is another option. They have a free trial version.
-
Hi David,
I am actually in the same process, except in-house. I am currently looking at:
- SocialBro
- Mention
- Vocus (mainly bc we are already using this for other PR)
- Sprout Social
In my opinion, Mention and Sprout Social are definitely the best out of the 4 I listed. They are extremely easy to use and configure.
Both have free trials, which I'd recommend you check out to make sure that it suites your needs.
If I had to pick, I'd probably choose Social Sprout (and I "think" Moz actually uses Social Sprout come to think of what I heard previously). It gives you great information and the weekly summary reports are pretty awesome.
I'd recommend a trial before jumping into anything. Or do what I did... set up 4 trials at the same time and compare your findings across the different software.
Hope this helps.
Good luck,
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Suggested Social Stream Solution for Wordpress
Hi, I was looking for some ideas on Wordpress for social streaming. What I am looking for is to show my activity in the right sidebar of a blog. I would like to capture this in an attractive way. My site has a lot of pictures so visual is very important. Now having some some searching there are a thousand "share this" type plugins. My need is different in that I want to show the activity of what I am sharing in: FB, Pinterest, Twitter, YouTube and Instagram. I found this plugin below that has several nice formats. Since the column is 325 wide I can easily use one of the longer streaming looking options. http://codecanyon.net/item/wordpress-social-stream/full_screen_preview/2201708 http://codecanyon.net/theme_previews/2201708-wordpress-social-stream?index=1&url_name=wordpress-social-stream Let me know if you have some other suggestions. One thing I don't want to to is tank page load speed. In this I could not elect to rotate. Nonetheless, this is what I am hoping for so I would welcome your feedback. Thanks,
Social Media | | will21121 -
Tool to get all the Social Shares for a Domain
Does anyone know of a tool that can get you the total, or close to it, social shares an entire domain has received? I know of... http://www.sharedcount.com/ - but this only gets shares for the entered URL not the entire domain. http://www.pagesort.com/ - this seems to dig a little deeper but not deep enough. I know opensite explorer gets some data as well but still seems very limited.
Social Media | | eyeflow0 -
Links to Social Media Sites
I am in the process of updating my website where all the URLs of my individual blog pages are changing. I have, in the past, done a lot of link sharing on Facebook, Linkedin and Twitter of my individual blog posts, but now on the new site my links will be different. Therefore, when I launch the new site anyone clicking on my previous tweets or facebook shares will get a broken link. Is there a tool I can use that identifies all the links on social media sites? Opensite Explorer doesn't show these - unless I am missing something? Any tips on how to overcome this would be very useful. thanks
Social Media | | goodge0 -
Pay with a Tweet (or other social payments) in the Freemium world
Hi Mozer(s), I work for a company which provides cloud-based collaboration environments for companies. Like many companies in this field, we offer a Free package, which gives users enough capabilities to explore our tool under business-alike circumstances. However, we currently dont have a time limit for our free version - which, makes us (I think) quite unique from a competitive standpoint. But consequently, it also means a lot of users see no immediate need to upgrade to a business package. If maintaining this business model, we are considering various options in how to generate more awareness. The company is quite new and can generally only get better results of SEO and social media advancement. One alternative is to start charging for signup to the Free package, using Social payments scheme, i.e. get access to the collaboration tools for free if liking, tweeting, plusing us, using a pre-defined message, hashtag, etc, using a hybrid approach, allowing users to edit some/all of the message. It may have an impact on number of sign ups, but are there other potential negative effects? I have seen some comments, both positive and negative, about its SEO impact, mostly positive, not least from this [Youmoz post](How To: Win Tweets and Influence Search Engines with PayWithaTweet).- though unlikely to have a direct SEO effect, it can increase sharing, exposure and SERP presence. But any flip sides social payment users should be aware of? Thanks in advance.
Social Media | | Clinked0 -
How does Social Media really Impact SEO?
It's become a common refrain that social media is critical to SEO. Taking this literally, I have been examining the impact of social media on specific pages and topical areas within my site. Specifically, I am looking at pages and content areas that we promote and link to via social media and I am seeing zero correlation to SEO success. Social media is not impacting my rankings at all. And we have a sizable social footprint. Has anyone else done this type of analysis and seen different results?
Social Media | | AmyLB0 -
Automating the brainless tasks of Social Media Management
I'm talking about Scheduling Tweets Scheduling FB Updates I'm sure I'll be pointed to some good resources for the above but what I really need is a tool that allows me to sort out queries/complains/requests that I would need to pass on to my client. Something that lets me tag a comment and gathers it with complete data like user name, time, comment etc. Does something like this exist?! Similarly, something that allows you to filter words that should be treated as spam. Also, suggestions on what other "brainless" tasks of SMM should be/can be automated would be appreciated. Regards, Edit: No responses as yet! Whats up Mozzers?
Social Media | | AsadMemon0 -
Social Media and Outbounds...
I have two sites I can get a link to my site on. The first has 10 outbounds all to facebook. The other has ten links to ten different sites. Assuming the sites are in every way equivalent apart from in that way which site gives me more juice if I add a link to my own site?
Social Media | | Turkey0 -
What Tools Do You Use For SEO Social Media Audits?
Hi, With a the growing trend towards social media signals starting to have a decent impact on Search Engine algorithms, i'd like to know what tools people use for "social media site audits". I generally use a fair amount of manual observations for social media profiles such as profile completeness. Hubspot offer a few really nice tools over at http://grader.com/ that allows a quick 'score' for an account. I then take a look at the 'buzz' around a company over a few mediums such as Twitter Search, Google blog search, BoardReader, HowSociable.com and SocialMention.com Facebook Insights is good (if you own the domain) for testing the number of likes. Im still yet to see a decent tool for testing entire domains for # retweets, Diggs etc. What are your favourite tools for SEO Social Media Audits?
Social Media | | DigitalLeaf0