Backlinks from Trade Website - Are they worth it?
-
Hi
I am doing some linking building for a niche and slightly dull industry. I have found that trade magazine want a lot of money to publish press releases with back links. The publications are relevant to my industry but have a low page rank on Google. Is it still worth paying for these links?
Thanks
David
-
Small world, I'm a lifelong Rovers fan. Give me a shout if you ever fancy catching up and chatting SEO (or the decay of BRFC).
Cheers
David
-
LOL. I am just down the road in Blackburn (near Ewood Park). I could have posted my question on the back of a whippet If I had known.
-
Tell me about it, Lancashire born and bred
-
Thanks for the advice David.
I think I might just have to just spend the money and hope we get the traffic boost.
Being from the North, I just don't like spending money.
-
You might be better off launching a few new sites or blogs and pumping them with content and then linking back to your main niche site. That combined with a good social media strategy might save you good dollars in paid publication links and over time you may end up with more than one top ranking site for your niche field.
-
Hi David,
It depends how much money they are talking, but if they are considered the genuine voice of the industry then it might be worth while.
If you try look at it from a wider point of view than the pure link value of the press release, you can add up how much it's worth to you. If this magazine is going to get your name known throughout the entire industry, you will find it makes your outreach a lot easier in the future.
Also, don't be put off by a low PR/DA, if the industry is very niche then it's unlikely to ever get the big links needed to get the high metrics.
To put it this way; if you own THE number one worldwide blog for mackrel fishing in Eastern England, your site is still going to have a pretty low PR/DA as the mainstream sites that carry the weight aren't going to link to you.
If you're talking thousands then I'd say no, but if it's just more than you'd usually pay I'd say consider it.
Good luck
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks Question
Hi all, i own a small business in an extremely competitive marketplace. I have also educated myself greatly about seo over the past 3 years and currently do my own. The one thing I cannot figure out, for the life of me, is how my two competitors keep beating me in rankings without backlinks. I mean, I have about 3K solid backlinks, mostly do follow, from top notch publications, sites, citations ect. In ahref, it shows that he has almost no backlinks. I cannot crack th third spot, but they dominate with zero backlinks, and the domains are only a bit older than mine. Thoughts on this?
Link Building | | ImeuOkou0 -
Are good directories still worth submitting to
Hi guys we have launched a new site and need to get some links is it still worth submitting to (paid and unpaid) directories like Yell.com - obviously we would only consider the non spammy ones cheers
Link Building | | odysseytravels0 -
Is it worth getting a backlink to a page that will be 301'd?
I have an opportunity to get high value backlinks (from the Emmy's) to a landing page before our new website is live. The backlinks won't be free and they would go live before the website is live. Is it worth spending the money if the landing page will be redirected once the site goes live?
Link Building | | TimThiel0 -
Website Ranking well in Mobile but not in Desktop
Hello guys, Recently we are experiencing good rankings for our targeted keywords in mobile but in desktop the rankings are not progressing. For example, in Mobile, our main targetted keyword ranks in 7th position but in Desktop we are stuck in 11th position. In desktop the website have been stuck in 11th position for quite some time now, any suggestion will help.
Link Building | | NkZagreus0 -
Backlinks through dofollow commenting
I'm interested in building backlinks to my photography business site by leaving good, engaging comments on other photographers' DoFollow blogs. Is this a good idea? Is it worth the effort? Through a little research, I've managed to locate more than 40 dofollow photographer blogs that have a domain authority of 35+. The idea is to take an hour or so a week to leave 10-20 comments on their blog posts. Would you consider this a good strategy? I rank on the first and second page of most of my keywords that I'm working on, but I want to rank 1st or 2nd on them. I used the keyword finder tool on google adwords to find the keywords that are the most searched for in my area. Surprisingly the competition is not large, so I'm fairly comfident I can get there. I've already optimized my site substantially and I'm looking into link building. Thoughts?
Link Building | | studio35design0 -
Building backlinks
Hello all! We regularly create articles for clients and post them (along with links to their Websites) on their blogs. We then promote the blog article across social media and other networks to create backlinks / authority for the articles. My question is whether anyone has had any success with an automated submission tool for the articles that delivers good results to "many" directories, social Websites and so on. At the moment, we do everything manually. Thanks!
Link Building | | webindustry0 -
Backlinks I don't want
Hi all. According to google webmaster tools www.buywatchesin.net made 29,245 links to ONE category to my website. I went to this site and they copied my article with my links without my permission. Its the same one on all sites in that domain. Thats a lot of links and I thinks that bad for my site. I can't find any contact details to that site. What do you think, any advise?? Please help!
Link Building | | menswatchshop0 -
Best way to index backlinks
We have created many high authority back links for our clients and after several months we have noticed 10% or so have actually been indexed (via multiple sources). I am trying to find a way to easily get these backlinks indexed. There is a bunch of software out there, some create RSS feeds and others social bookmark these pages. Any suggestions?
Link Building | | waqid0