Backlinks from Trade Website - Are they worth it?
-
Hi
I am doing some linking building for a niche and slightly dull industry. I have found that trade magazine want a lot of money to publish press releases with back links. The publications are relevant to my industry but have a low page rank on Google. Is it still worth paying for these links?
Thanks
David
-
Small world, I'm a lifelong Rovers fan. Give me a shout if you ever fancy catching up and chatting SEO (or the decay of BRFC).
Cheers
David
-
LOL. I am just down the road in Blackburn (near Ewood Park). I could have posted my question on the back of a whippet If I had known.
-
Tell me about it, Lancashire born and bred
-
Thanks for the advice David.
I think I might just have to just spend the money and hope we get the traffic boost.
Being from the North, I just don't like spending money.
-
You might be better off launching a few new sites or blogs and pumping them with content and then linking back to your main niche site. That combined with a good social media strategy might save you good dollars in paid publication links and over time you may end up with more than one top ranking site for your niche field.
-
Hi David,
It depends how much money they are talking, but if they are considered the genuine voice of the industry then it might be worth while.
If you try look at it from a wider point of view than the pure link value of the press release, you can add up how much it's worth to you. If this magazine is going to get your name known throughout the entire industry, you will find it makes your outreach a lot easier in the future.
Also, don't be put off by a low PR/DA, if the industry is very niche then it's unlikely to ever get the big links needed to get the high metrics.
To put it this way; if you own THE number one worldwide blog for mackrel fishing in Eastern England, your site is still going to have a pretty low PR/DA as the mainstream sites that carry the weight aren't going to link to you.
If you're talking thousands then I'd say no, but if it's just more than you'd usually pay I'd say consider it.
Good luck
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks from missing sites
While combing though spammy backlinks, I'm finding a lot of supposedly "active" links that lead to 404 errors, pages that contain no html, domains for sale, and sites that all have a uniform design which I can't tell if they're web host default pages, or pages using a spammy third-party link aggregator (or both).
Link Building | | rickmic
For example: http://easyreveal.us/ So, do I disavow missing sites? Lost sites? Is there a drawback to disavowing sites that have been removed? Any help would be appreciated.0 -
A lot of backlinks from outside of niche – bad?
We have received a lot of backlinks over the years by users putting links on their websites to their home pages on our site, eg: our.domain/user1 our.domain/user2 … our.domain/user100000 There are 10’s of thousands of these backlinks, all natural, but many of them come from blogs that are completely outside of our niche. Only a small percentage of our backlinks 1% to 5% could actually be coming from pages related to our niche, the other 95%+ could be users just linking to their home pages. Could this really hurt us..? We have 1000’s of backlinks related to our niche, yet we’ve noticed that some competitors with less than 50 backlinks can outrank us for certain keywords.. Also related, we’ve noticed these user links popping up on a lot of spammy sites, directories, etc. We didn’t create them but we’re disavowing them now to be safe. So this could also be hitting our rankings.
Link Building | | dsumter0 -
Is it worth to get links from startup directorys?
Hi, I have a startup that connects people with lawyers. There are a lot of directories of startups. These are legitimate directories and not like the spammy directories. Is it worth getting links from these types of directories? Let me know.
Link Building | | RafeTLouis0 -
Will Testimonial Backlinks Work?
Hey guys, I am pretty new to the whole SEO thing. I did have an idea though. There are things that I like, IE restaurants in my neighbourhood. If I did a testimonial for say, my local pizza place that I really like, with a backlink to my site, would that be useful. IE "Jimmys pizza makes the best pizza in the neighbourhood by far
Link Building | | RafeTLouis
-RafeTLous president http://www.mybacklink.com" Assuming the page has good domain authority would that be helpful?0 -
Alexa: is it worth paying for their subscription
For $9.99 you get an improved site listing i.e. logo and 2 direct links to your website? Are these links valuable from and SEO point of view? Has anyone taken out a subscription for this reason, even though they could be construed as paid links? Many thanks, Peter
Link Building | | petersommertravels0 -
Tool based websites after Panda and Penguin
I have several sites that I classify as "tool" based sites. These type of sites includes anagram solvers for word games, ip address lookups and other various based tools. I like to specialize in these kind of sites because frankly I am not a blogger and hate to write. Before Panda I was doing fairly well, I had many users coming to my sites everyday. The Panda update "tips" that I read all over including on google sites seems to always refer to articles and how to deal with those. The only problem is that I am not an article based site. Yes I have content that describes my tools, but we are talking 1 to at most 2 paragraphs per page. I know Panda effected my ratings because I lost ranking with some big keywords. Since then I have been able to gain some ground, but I am having a hard time trying to figure out what exactly google wants from a site like me. The main path I am getting from Panda is concentrating on the users, and what will make their experience better. I focus on that whenever I make a change. I figure the easier I make it for them, the happier they are going to be. I am wondering what you guys think about some things I can look into creating or focusing on to enhance my site. I use social media heavily (FB, tweets, posterous, blog, RSS Feed) already, but is there something else I can look at that might help me that I am not seeing. I seem to be running out of ideas. Maybe add more content to my pages? Check link structure (its pretty basic as it is) add more article based blog posts? Just want some ideas, I will send my URL to anyone who wants to take a look and see what I may be missing. C
Link Building | | cbielich0 -
Why aren't my backlinks showing up?
I've recently switched hosting my site on www.vamospaella.com to www.vamospaella.co.uk (using a 301 redirect) and I've been building backlinks. According to Majesticseo, vamospaella.co.uk has 38 backlinks with 8 referrring domains and vamospaella.com has 15 external backlinks from 11 referring domains. Some of these backlinks date back a month, while others have shown up in the last week. However, I have seen no improvement in my Google rankings for my keywords. Why is this?
Link Building | | RMelly0 -
Are DISQUS comments backlinks indexed by Google?
I have just started commenting on DISQUS powered blogs and left a link to my website in the name field,but when i then look at the page "source"....i cannot see my backlink? Basically are DISQUS COMMENTS backlinks worth getting? YES/NO?
Link Building | | Freebetsuk0