Backlinks from Trade Website - Are they worth it?
-
Hi
I am doing some linking building for a niche and slightly dull industry. I have found that trade magazine want a lot of money to publish press releases with back links. The publications are relevant to my industry but have a low page rank on Google. Is it still worth paying for these links?
Thanks
David
-
Small world, I'm a lifelong Rovers fan. Give me a shout if you ever fancy catching up and chatting SEO (or the decay of BRFC).
Cheers
David
-
LOL. I am just down the road in Blackburn (near Ewood Park). I could have posted my question on the back of a whippet If I had known.
-
Tell me about it, Lancashire born and bred
-
Thanks for the advice David.
I think I might just have to just spend the money and hope we get the traffic boost.
Being from the North, I just don't like spending money.
-
You might be better off launching a few new sites or blogs and pumping them with content and then linking back to your main niche site. That combined with a good social media strategy might save you good dollars in paid publication links and over time you may end up with more than one top ranking site for your niche field.
-
Hi David,
It depends how much money they are talking, but if they are considered the genuine voice of the industry then it might be worth while.
If you try look at it from a wider point of view than the pure link value of the press release, you can add up how much it's worth to you. If this magazine is going to get your name known throughout the entire industry, you will find it makes your outreach a lot easier in the future.
Also, don't be put off by a low PR/DA, if the industry is very niche then it's unlikely to ever get the big links needed to get the high metrics.
To put it this way; if you own THE number one worldwide blog for mackrel fishing in Eastern England, your site is still going to have a pretty low PR/DA as the mainstream sites that carry the weight aren't going to link to you.
If you're talking thousands then I'd say no, but if it's just more than you'd usually pay I'd say consider it.
Good luck
David
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracking Backlinks
Hi there, I'm looking for a tool/ service whereby I can track backlinks & be alerted when:
Link Building | | jasongmcmahon
a) They've moved
b) They've been removed & 404 is generated Is anyone aware of any such service?0 -
Backlink Building - is it worth it?
I've got a UK-based site with about 10,000 backlinks, according to majestic, and just 4 according to Open Site Explorer? Confusing! Rivals tend to have more - 28,000 in the case of our nearest competitors. So I'm not sure the best way to go about building backlinks? Or if it's worth actively seeking to build them? The index page of the site has a Moz PA of 45 (DA = 35) and I'm looking for any ways to increase these - need to get the DA up to 73 to compete with largest rivals. One of our main rivals has about 60 .edu links - would be great to emulate that, but I'm also not sure how you go about this? i.e. when you spot a good backlink someone else has, how would you begin the process of also getting that link?
Link Building | | abisti20 -
Is link sharing still worth it?
Hi guys,
Link Building | | ikwilzitzakken.nl
As far as I can see a lot of people still are sharing links from A <-> B, my question is: is it better not to use this? Can it possibly cause a penalty? My compeditors are using it and are ranking better.0 -
Spammy backlinks
I am very new to this site and need some help. I have two spammy backlinks in my report that were done by my host provider as I hired them for SEO. When I click on the web site there is no where to contact them. I can only subscribe to their group and I sure don't want to do that. Is having two ranking as an 8+ awful. I don't know if I should do the Disavow route or not.
Link Building | | kelkolkta0 -
Backlinks - Linking to new domain
Hello Moz community! My established client recently franchised their business by adding a metro area location. We have thousands of back links built to the corporate website, a lot of which have anchor text that are geo-targeted to the new metro area website. We still find the corporate website important, but would rather focus our efforts now on the newly franchised location. Does anyone have experience with successfully having old links changed to a new domain and if so how? When changing directory listings, such as everything on get listed, is it better do do slowly or as much at once as possible? Any recommendations or information would be appreciated! Thanks!
Link Building | | FullMedia900 -
Using Schema markup for backlinks
Hi, Is there any benefits for using schema markup for backlinks. Using for Article directory submission,Drupal Submission etc.. mUz1umK.png?1
Link Building | | ruddyhapiq0 -
Penguin and Backlinks
I have been looking closely at my backlinks. I readily admin that I have not worked on backlinks in years since for e-commerce there is little white hat opportunity but here is what I find in doing a detailed analysis. I mostly have back links that are pointing to our nicely ranked site (well it use to be pre-penguin) being hyjacked by crappy sites that just put us on the their site in order to try and rank. I have no way to prevent this. They are like a cancer. Point me to the Doctor. Is Goggle penalizing us for these guys listing us in long pages list to create pages that obviously exist for one reason...... To display Adword Ads....isn't that a twist that simply sucks for use but has Google making money either way. If they want to penalize us for them stealing our link then we should get a say in accepting the link. Advice on dealing with this? Do I have to hire someone to create enough good links to overcome this trash that I have no control over ? Perhaps my competitors are doing this. I simply can't tell. Any advice is appriciated.
Link Building | | freestone0 -
Creating Backlinks On Behalf of Client
I'm on my first SEO project with a law firm. I'm at the stage where I am doing competitive backlink research on other law firms that my client gave me. I saw a blog site called typepad. It has a high domain authority so I was going to recommend to my client that they set up an account and blog away! Since it's a law firm, I am not qualified to start blogging on behalf of my client and I know they are extremely busy so now I have to "ride" my client to get busy and start creating content. I feel like I want to do more for them on the blog side to keep things going but not having a law background, probably not doable. Question: Do most SEO's do the blogging for their clients, farm it out or keep pushing their clients to do it? I also want them to sign up with articlebase but the same thing is going to happen. I have to push them to write articles. I guess this is my job? -Bob
Link Building | | Czubmeister0