About Us in the Footer
-
For our new site we created a simple navigational footer. The development team wants to put a short "About Us" paragraph with relevant links to our products or services.
I know putting footer links for the search engines is a big no-no, but is this different because it's meant for the users convenience?
This is an image of our unfinished footer: https://www.diigo.com/item/image/3vpdp/jihw Are there any other changes we should implement?
Thanks!
-
Hi Rachel,
If you're planning to put an About Us description with relevant links, with the aim of driving visitors to your product pages, I would recommend you putting it somewhere above the fold instead of putting it in the footer. The footer is the last thing the user will see when visiting your website, and is probably a better place to put links which are less important.
An exception to this I can think of is if you are running a blog where the latest posts play a more important role. In that case, putting an About Us description in the footer (e.g. Copyblogger) will be wise.
-
Yes.
It's the first thing I read on the page that tells me what they do.
I could have gone to an "About Us" page, "Our Mission" or "Our Guarantee" page and got the same/similar or something less informative.
In the process, they're also sending their homepage authority to pages they value.
The link to the sitemap is the least helpful link in that paragraph.
-
Even though it's there for linking purposes only?
-
Hi Rachel,
The "Did You Know" paragraph does not appear to be in the footer.
I clicked on a category and a couple of products and the content is not there, so it is not run-of-site.
The footer will appear on every page of a site.
I don't have a problem at all with the "Did You Know" paragraph on the homepage.
-
Thanks for responding.
The other links in the footer are not in the main navigation bar on our site (Terms of service, wholesalers, about us...). But the links that we will be putting into the about us paragraph are for specific best selling products we want our users to buy that are part of our main navigation funnel.
Take a look at this site: http://www.brickhousesecurity.com/ it's a very nice site but the paragraph close to the footer comes across as a bit spammy. This is something the development team is interested in. Is this considered going against best practices?
-
If the links are relevant to users to navigate the site, how is that any different than the other links you show there in the footer?
I think your concern stems from when someone buys a link on another site and it is put in the footer across the site. That is a different situation and generally a no-no. That has to do with external links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why our competitor with lower DR and PA outranks us in Google?
Hi everyone, I really don't understand why our competitor with lower DR and PA outranks us in Google.lv (Google Latvia). Below is a screenshot showing that our company takes #2 for the following keyword "gāzes baloni" in Google. Our DR is 24 and our PA is: 26, whereas our competitors DR is 23 and their PA is 19. The content on our page is much better too - we have clear Title, description, Q&A section etc, whereas our competitor has very limited content, just photos of the product and titles. Any suggestions would be highly appreciated. Thank you very much in advance. PYNPLNw i1lp4QI NriO6O4
Technical SEO | | Intergaz0 -
Duplicate content issues... en-gb V en-us
Hi everyone, I have a global client with lots of duplicate page issues, mainly because they have duplicate pages for US, UK and AUS... they do this because they don't offer all services in all markets, and of course, want to show local contact details for each version. What is the best way to handle this for SEO as clearly I want to rank the local pages for each country. Cheers
Technical SEO | | Algorhythm_jT0 -
How do we keep Google from treating us as if we are a recipe site rather than a product website?
We sell food products that, of course, can be used in recipes. As a convenience to our customer we have made a large database of recipes available. We have far more recipes than products. My concern is that Google may start viewing us as a recipe website rather than a food product website. My initial thought was to subdomain the recipes (recipe.domain.com) but that seems silly given that you aren't really leaving our website and the layout of the website doesn't change with the subdomain. Currently our URL structure is... domain.com/products/product-name.html domain.com/recipes/recipe-name.html We do rank well for our products in general searches but I want to be sure that our recipe setup isn't detrimental.
Technical SEO | | bearpaw0 -
Will you get more 'google juice' if your social links are in your websites header, rather than its footer?
Hi team, I'm in the process of making some aesthetic changes to my website. Its getting quite cluttered so the main purpose is to clean up its look. I currently have 3x social links in the header, right at the top, and i would really like to move these to the footer to remove some clutter in the header. My concern is that moving them may have an impact on the domains ranking in google. Website: www.mountainjade.co.nz We've made some huge gains against our competitors over the past 6 months and I don't want to jeopardise that. Any help would be much appreciated as i'm self taught in SEO and have learnt through making mistakes. This time however, with Moz, i'd rather get some advice before I make any decisions! Thanks is advance, Jake S
Technical SEO | | Jacobsheehan0 -
Keyword links in footer
Hi - I am trying to help a site to get out from under a Google manual action penalty - down as "Partial Matches - Unnatural Links to site".
Technical SEO | | StevieD
I am checking through their links - the site that links most to them is a local directory style site - it has 2,682 links back into 1 page (Home) The directory site was built by the web co. that built my clients' site and they put a keyword link in the footer of the directory site - the keyword was "Buy Truffles". All my instincts say that is a bad thing! But - this is what is perplexing me - they are ranking no.1 for that keyword! Whereas they have lost rankings (i.e. not top 50) for all the other keywords they were targeting. So I don't get it! Can anyone explain why this is. I feel I should I get that link removed but don't want to take out their only ranking keyword! Webmaster shows about 55 different pages in the directory site have a link back to my client. Hope you can help.
Cheers - Steve0 -
Odd Ranking Page - Contact Us
Hi Everyone, So I have a client and when they are logged in the "Contact Us" page ranks as the number 1 page. She sends me screenshots when she is looked in through the corporate Google account, in a panic because of this...I am guessing she is frequently visiting the contact us page while logged in, which is why this is happening but I can't think of any other reason. From a ranking factors perspective there aren't any reasons for this. There are barely any links pointing to this page. I just don't know what to tell her. I can't duplicate it.
Technical SEO | | runnerkik0 -
Duplicate content issues with australian and us version of website
Good afternoon. I've tried searching for an answer to the following question but I believe my circumstance is a little different than what has been asked in the past. I currently run a Australian website targeted at a specific demographic (50-75) and we produce a LARGE number of articles on a wide variety of lifestyle segments. All of our focus up until now has been in Australia and our SEO and language is dedicated towards this. The next logical step in my mind is to launch a mirror website targeted at the US market. This website would be a simple mirror of a large number of articles (1000+) on subjects such as Food, Health, Travel, Money and Technology. Our current CMS has no problems in duplicating the specific items over and sharing everything, the problem is in the fact that we currently use a .com.au domain and the .com domain in unavailable and not for sale, which would mean we have to create a new name for the US targeted domain. The question is, how will mirroring this information, targeted towards US, affect us on Google and would we better off getting a large number of these articles 're-written' by a company on freelancer.com etc? Thanks,
Technical SEO | | Geelong
Drew0 -
Is it ok if a company address is located in the footer which is in a external php file?
We all know that a company's address must be in the footer on every single page. But what if that actual address resides inside an external php file. Meaning the entire footer is an external php file. Will that affect local seo negatively? thanks for your help.
Technical SEO | | RogersSEO1