About Us in the Footer
-
For our new site we created a simple navigational footer. The development team wants to put a short "About Us" paragraph with relevant links to our products or services.
I know putting footer links for the search engines is a big no-no, but is this different because it's meant for the users convenience?
This is an image of our unfinished footer: https://www.diigo.com/item/image/3vpdp/jihw Are there any other changes we should implement?
Thanks!
-
Hi Rachel,
If you're planning to put an About Us description with relevant links, with the aim of driving visitors to your product pages, I would recommend you putting it somewhere above the fold instead of putting it in the footer. The footer is the last thing the user will see when visiting your website, and is probably a better place to put links which are less important.
An exception to this I can think of is if you are running a blog where the latest posts play a more important role. In that case, putting an About Us description in the footer (e.g. Copyblogger) will be wise.
-
Yes.
It's the first thing I read on the page that tells me what they do.
I could have gone to an "About Us" page, "Our Mission" or "Our Guarantee" page and got the same/similar or something less informative.
In the process, they're also sending their homepage authority to pages they value.
The link to the sitemap is the least helpful link in that paragraph.
-
Even though it's there for linking purposes only?
-
Hi Rachel,
The "Did You Know" paragraph does not appear to be in the footer.
I clicked on a category and a couple of products and the content is not there, so it is not run-of-site.
The footer will appear on every page of a site.
I don't have a problem at all with the "Did You Know" paragraph on the homepage.
-
Thanks for responding.
The other links in the footer are not in the main navigation bar on our site (Terms of service, wholesalers, about us...). But the links that we will be putting into the about us paragraph are for specific best selling products we want our users to buy that are part of our main navigation funnel.
Take a look at this site: http://www.brickhousesecurity.com/ it's a very nice site but the paragraph close to the footer comes across as a bit spammy. This is something the development team is interested in. Is this considered going against best practices?
-
If the links are relevant to users to navigate the site, how is that any different than the other links you show there in the footer?
I think your concern stems from when someone buys a link on another site and it is put in the footer across the site. That is a different situation and generally a no-no. That has to do with external links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do web design footer links of websites you build have value?
Hi everyone. I am trying to build up DA for my site and create linking opportunities with my clients sites but I am not seeing any link value. I just did a redesign with another firm and we built out www.denbow.com . We have links to our sites in the footer but for some reason it's not being indexed. Can someone help me understand if it is good to put built by a href link in the footer? I've built almost 12 sites in my first 1.5 years of being in business for myself and I thought the links would pass some sort of value. Thanks in advance for the help and education. Regards, Noob Gary
Technical SEO | | gdavey0 -
Bigcommerce only allows us to have https for our store only, not the other pages on our site, so we have a mix of https and http, how is this hurting us and what's the best way to fix?
So we aren't interested in paying a thousand dollars a month just to have https when we feel it's the only selling point of that package, so we have https for our store and the rest of the site blogs and all are http. I'm wondering if this would count as duplicate content or give us some other unforeseen penalty due to the half way approach of https being implemented. If this is hurting us, what would you recommend as a solution?
Technical SEO | | Deacyde0 -
Keyword links in footer
Hi - I am trying to help a site to get out from under a Google manual action penalty - down as "Partial Matches - Unnatural Links to site".
Technical SEO | | StevieD
I am checking through their links - the site that links most to them is a local directory style site - it has 2,682 links back into 1 page (Home) The directory site was built by the web co. that built my clients' site and they put a keyword link in the footer of the directory site - the keyword was "Buy Truffles". All my instincts say that is a bad thing! But - this is what is perplexing me - they are ranking no.1 for that keyword! Whereas they have lost rankings (i.e. not top 50) for all the other keywords they were targeting. So I don't get it! Can anyone explain why this is. I feel I should I get that link removed but don't want to take out their only ranking keyword! Webmaster shows about 55 different pages in the directory site have a link back to my client. Hope you can help.
Cheers - Steve0 -
Odd Ranking Page - Contact Us
Hi Everyone, So I have a client and when they are logged in the "Contact Us" page ranks as the number 1 page. She sends me screenshots when she is looked in through the corporate Google account, in a panic because of this...I am guessing she is frequently visiting the contact us page while logged in, which is why this is happening but I can't think of any other reason. From a ranking factors perspective there aren't any reasons for this. There are barely any links pointing to this page. I just don't know what to tell her. I can't duplicate it.
Technical SEO | | runnerkik0 -
Hiring someone to assist us in fixing SEOMOZ Errors
Greetings. We have been using SEOMOZ for about 9 months and we are needing to hire someone to assist us in fixing ERRORS promulgated by our SEOMOZ weekly crawl. Does anyone know of any person or firm that can assist us with this?
Technical SEO | | GreatFence0 -
How to make a .co.uk work in the US
Hi Anyone out there got any tips on the best way to get a .co.uk working well in Google US? We have a Travel site working fantastically well in the UK for some very competitive keywords. It is ranking okay for the same keywords in US but nothing particularly great. Any tips on bespoke activity to drive the ranking for the site in the US without undermining the UK rankings. Thanks Pete
Technical SEO | | SEOwins0 -
UK and US subdomain. Can both rank for some keyword terms?
One of my clients has one root domain http://www.website.com and there are two versions, the US and the UK. So there are two subdomains uk.website.com and us.website.com. Both subdomains contain similar content/landing pages and are going after the same keywords. One site is supposedly crawled by UK crawlers but still shows up in US-based SERPS. Will Google take into account that both subdomains are going for the same keyword terms and only rank one of them? How is this kind of thing handled?
Technical SEO | | C-Style0 -
Hosting in the US for an Australian website
Hi, I was wondering whether it's still important for SEO to host a website in the same country as you're targetting. We host a fair few Australian sites and we're looking for a new webhost at the moment. Should we only consider hosting on Australian servers or is it worth looking at servers elsewhere? One of the main reasons we're thinking about US hosting is that we can get a machine that is 3x more powerful than we can get in Australia for the price. This performance increase should go some way to minimizing the effect of the latency increase. Thanks, Nick
Technical SEO | | MarketingResults0