Is there a defined value for adding virtual tours to your google local listings?
-
Virtual tours SEO value
-
Hi Nowspeedtom,
This is a good question. While there is no documentation of direct ranking benefits from participating in Google Business Photos, it stands to reason that enhancing your content may have some benefits in terms of user behavior and possibly conversions. However, bear in mind that one of the 2 main places that Google displays these tours (the Google+ Local page) has just been downgraded in visibility. Recent changes in Google's display are making it harder and harder for the average user to actually access the Google+ Local listing, so I'm guessing that if any users would get to the virtual tour, it would have to be through Google Maps. Something to think about.
-
There would certainly be value to someone viewing your Local listing. And the more content the better.
-
Most likely not, its not on the http://moz.com/local-search-ranking-factors list so in terms of SEO value I would not look at vitual tours. Though they might have other benefits for your industry or business specifically
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage is deindexed in Google
Please help for some reason my website home page has disappeared, we have been working on the site but nothing that I can think of which would block it. There are no warnings in google console? Can anyone lend a hand in understanding what has gone wrong, I would really appreciate it. The site is: http://www.discountstickerprinting.co.uk/ Seems to be working again but I had to fetch the home page in google console, any idea why this has happened cannot afford a heat op at this age lol?
Intermediate & Advanced SEO | | BobAnderson0 -
Dropped from Google?
My website www.weddingphotojournalist.co.uk appears to have been penalised by Google. I ranked fairly well for a number of venue related searches from my blog posts. Generally I'd find myself somewhere on page one or towards the top of page two. However recently I found I am nowhere to be seen for these venue searches. I still appear if I search for my name, business name and keywords in my domain name. A quick check of Yahoo and I found I am ranking very well, it is only Google who seem to have dropped me. I looked at Google webmaster tools and there are no messages or clues as to what has happened. However it does show my traffic dropping off a cliff edge on the 19th July from 850 impressions to around 60 to 70 per day. I haven't made any changes to my website recently and hadn't added any new content in July. I haven't added any new inbound links either, a search for inbound links does not show anything suspicious. Can anyone shed any light on why this might happen?
Intermediate & Advanced SEO | | weddingphotojournalist0 -
Best Way to Optimize 38 Local Directory Listing In Major Directories
Hi Folks, I am trying to figure out the best way to get our company's 38 U.S. locations in the major local directories. To start, I'd like to get us listed in the major ones: Google, Yahoo, Bing, and Yelp. I do have the resources myself here on staff to do everything manually. So, I don't necessarily need a service like Yext (but would also like any opinions on that offering if anyone can offer it). But, from what I know in the past, every time you try to claim a local listing within each platform, you have to confirm your existence there somehow - whether it be by a mailed postcard or some sort of automated call they give you. Considering that we want to manage all social and local platforms here at corporate, how can we do this? I am not physically at these locations, but I'm sure this is possible to manage everything through one account. The addresses will be local, but the phone numbers on each local profile will route to our customer service here at corporate because the local locations are mostly administrative. In other words, businesses is booked through corporate and carried out at local destinations. Thoughts/Comments?
Intermediate & Advanced SEO | | CSawatzky
I want to do what's best for SEO and also dont' want to harm anything or our link equity. Thanks,
Pedram0 -
We are ignored by Google - what should we do?
Hi, We believe that our website - https://en.greatfire.org - is being all but ignored by Google Search. The following two examples illustrate our case. 1. Searching for “China listening in on Skype - Microsoft assumes you approve”. This is the title of a blog post that we wrote which received some 50,000 visits. On Yahoo and Bing search, we rank first for this search. On Google, however, we rank 7th. Each of the six pages ranking higher than us are quoting and linking to our story. 2. Searching for “Online Censorship In China”. This is the title of our front page. Yahoo and Bing both rank us third for this search. On Google, however, we are not even among the first 300 results. Two of the pages among the first 10 results link to us. Our website has an average of around 1000 visits per day. We are quoted in and linked from virtually all Western mainstream media (see https://en.greatfire.org/press). Yet to this day we are receiving almost no traffic from Google Search. Our mission is to bring transparency to online censorship in China. If people could find us in Google, it would greatly help to spread awareness of the extent of Internet restrictions here. If you could indicate to us what the cause of our poor rankings could be, we would be very grateful. Thank you for your time and consideration.
Intermediate & Advanced SEO | | GreatFire.org0 -
Google Listings
How can i make my pages appear in google results such as menu, diner, hours, contact us etc.. when some searches for my keyword or domain take a look at this screen shot Thanks UbqY4kwA UbqY4kwA
Intermediate & Advanced SEO | | vlad_mezoz0 -
Is there a way to contact Google besides the google product forum?
Our traffic from google has dropped more than 35% and continues to fall. We have been on this forum and google's webmaster forum trying to get help. We received great advice, have waited months, but instead of our traffic improving, it has worsened. We are being penalized by google for many keywords such as trophies, trophies and awards and countless others - we were on page one previously. We filed two reconsideration requests and were told both times that there were no manual penalties. Some of our pages continue to rank well, so it is not across the board (but all of our listings went down a bit). We have made countless changes (please see below). Our busy season was from March to May and we got clobbered. Google, as most people know, is a monopoly when it comes to traffic, so we are getting killed. At first we thought it was Penquin, but it looks like we started getting killed late last year. Lots of unusual things happened - we had a large spike in traffic for two days, then lost our branded keywords, then our main keywords. Our branded keywords came back pretty quickly, but nothing else did. We have received wonderful advice and made most of the changes. We are a very reputable company and have a feeling we are being penalized for something other than spamming. For example, we have a mobile site we added late last year and a wholesale system was added around the same time. Since the date does not coincide with Penquin, we think there is some major technical driver, but have no idea what to do at this point. The webmasters have all been helpful, but nothing is working. We are trying to find out what one does in a situation as we are trying to avoid closing our business. Thank you! Changes Made: 1. We had many crawl errors so we reduced them significantly 2. We had introduced a mobile website in January which we
Intermediate & Advanced SEO | | trophycentraltrophiesandawards
thought may have been the cause (splitting traffic, duplicate content, etc.),
so we had our mobile provider add the site to their robots.txt file. 3. We were told by a webmaster that their were too many
links from our search provider, so we have them put the search pages in a
robots.txt file. 4. We were told that we had too much duplicate content. This was / is true, as we have hundred of legitate products that are similar:
example trophies and certificates that are virtually the same but are
for different sports or have different colors and sizes. Still, we added more content and added no index tags to many products. We compared our % of dups to competitors and it is far less. 5. At the recommendation of another webmaster, we changed
many pages that might have been splitting traffic. 6. Another webmaster told us that too many people were
linking into our site with the same text, namely Trophy Central and that it
might have appeared we were trying to game the system somehow. We have never bought links and don't even have a webmaster although over the last 10 years have worked with programmers and seo companies (but we don't think any have done anything unusual). 7. At the suggestion of another webmaster, we have tried to
improve our link profile. For example,
we found Yahoo was not linking to our url. 8. We were told to setup a 404 page, so we did 9. We were told to ensure that all of the similar domains
were pointing to www.trophycentral.com/ so we setup redirects 10. We were told that a site that we have linking to us from too many places so we reduced it to 1. Our key pages have A rankings from SEOMOZ for the selected keywords. We have made countless other changes recommended by experts
but have seen no improvements (actually got worse). I am the
president of the company and have made most of the above recent changes myself. Our website is trophycentral.com0 -
Local SEO Best Practices
Hello Everyone, I'm new to SEOmoz, I'm looking to use this as a tool to really help me, and evenually I can help others. I am an Web Developer with some online marketing experience. I did Local SEO a Few Years ago, and things have really changed since then. I know this Panda and Penguin update really is putting a hurting on the directory submission. Google no longer has 'Citations" on their places page, and many other changes. With that being said, what are some best practices for Local SEO? I am a propeller head by nature, but am also very creative when I need to be. I have potental sites to market, anywhere from Holistic Medical Doctors, Plastic Surgeons Community Blogs, and Auto Repair Shops, Law firms (to give you some perspectic) I also read Danny Dover's Book, to learn some more about SEO, the one thing that is unclear is how to acquire quality links I would really appreciate any perspective on this, every little thing helps Zach Russell
Intermediate & Advanced SEO | | ZacharyRussell0 -
GOOGLE Rankings
We built a site for one of our clients about 3 years ago and added Meta tags to each page of the site. But when you do a google search on the keywords the site still does not come up. I thought it would be spidered into the system by now. Web Site - www.specialtysealgroup.com Let me know what we can do to improve our GOOGLE rankings.
Intermediate & Advanced SEO | | thine1230