Weekly Linkbuilding Task List
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I am trying to create a weekly link building task list for my team. We are 3 people.
Does any one have any suggestion?
For example:
1 - Write x blog posts.
2 - Comment on x relevant sites.
3 - Outreach x people.
4 - Publish x guest post.
5 - Produce and Distribute x info graphic.
Does any one have any suggestions? what else should I add to the list? How many of each?
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Something it's easy to miss...
Spend time to understand who your target audience is, what they're interested in, what motivates them and what do they care about... Don't fall into the trap of defining your target audience with generic terms like "30 something professional" or "stay at home mum" - that doesn't do anyone any favours.
The more you really know about the people you're trying to talk to - the easier it'll be to do the stuff on your list and if you understand them properly you'll know how to do it in an authentic, engaging way that's relevant to them.
Don't lose site of the fact that a link isn't just a link, but should/could also get your referral traffic too (if it's relevant, in the right place and gives people a real reason to follow it. And really, it's all about the traffic isn't it?
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Sorry guys when I said "link building" I actually meant "link earning". A few answers I got proves Rand point on his video in the Moz Academy in the "link building" section.
The reason we like calling this practice "link earning" rather than "link building" is because link building has a bad association from the past. Historically, link building has been associated with spammy and blackhat practices.
In the same video Rand also says:
This does not mean you should just sit back and wait to be discovered. That's not what we’re talking about. Link earning is a proactive process, but it's not just focused on paying for links or spamming links.
This to do list I am creating is the "Proactive Process", I believe that making goals is part of any successful strategy.
Does any one proactive earning links have any kind of weekly or daily to-do list? What do you have in your list? What do you suggest I should add to mine?
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We are out from the era where our task sheet contains numbers... now it’s all about what quality you can produce!
For Instance, if you have a client related to SEO and Online Marketing and you are planning 5 blogs per month, I would rather prefer to create 1 kickass post that Moz can approve and it can go live on Youmoz (ideally promoted to Main Blog).
Hope this helps!
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3 - Outreach x people.
Here's is where most companies need to focus. I feel that many people do not offer any value to webmasters whe conducting outreach. Every week I get approached with something like "Hi, I have some copy that's original content. " To me the's bs because I didn't ask for it and I know it's probably being re-spun. My link builder gets about 1 new domain that links to my client every day. It's a slow process, but what makes it more scalable is using a software like Buzzstream.
So I would encourage you to learn how to use Buzzstream effectively and to use Advanced search operators to make it easier. If you have any questions regrading buzzstream, PM me.
Also, WRITE SOME SUPER KICK ASS CONTENT PEOPLE WANT TO LINK TO
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what else should I add to the list? How many of each?
I think that you should add the words... "kickass" and "best-on-the-web". These words should replace "X" in each of your items.
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Sure, We will be creating relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience or in other words we will create content that people want to read.
My question is how to distribute? Do you post 100% of the content you produce in your site?
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Agree.
It's time to stop thinking about link building and start with link earning. That actually is the ONLY way to get natural backlinks.
Forcing you to "create" content just for the purpose of a link will surely make the content irrelevant, and therefore loosing the " link earning" part.
Write/create/post what can really be interesting to your audience, and when you feel the need to.
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The simple answer is don't produce content for the sake of link building! If you have something to write about that users will find interesting then you should do it by all means but otherwise you will lose credibility and people won't want to link back to you anyway.
The other important thing to remember is link velocity... Don't gain too many links too quickly otherwise, at best, they will be ignored by Google as they will see the links as unnatural.
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