Identify business pain points using SEO
-
Hi, can I use SEO research techniques to identify what kind of services businesses are searching for? Is it possible to find out pain points? I have been using tool like MicroNicheFinder to do such a research but I am not getting any where. Is SEO only used to outrank my competition? Do I need to first know what business I need to be in and then use SEO techniques to research the demand? Do I make sense? You can tell that I am very new at the internet marketing thing.
Please let me know.
Thanks.
-
I would really like to learn on how to identify businesses pain points in general. What kind of questions are they asking , what kind of solutions are they looking for. How can seo help me with this?
thanks.
-
Hi Zulfiqar,
While I don't know the tool you've been using to conduct some research I know that SEO could be a really valuable way of doing market research. This is one of the few industries where the (search) volumes are just largely published on the web and included in many tools. So you could use that as a basis for your research to see where the demand is to start your services.
I wouldn't say that SEO isn't only used to outrank your competition, it probably will never happen that you're able to outrank your competitors on all the keywords in your niche / business as Google is so different for every person and/ or every search.
Hope this helps!
Martijn. -
Hi Zulfiqar
In your other question you were asking about how to rank highly for a specific term. Yes, I would highly recommend at this stage you look at having a clear idea of what business you want to be in as you have suggested and a business that would interest you. Also, where you can bring expertise.
It's easy to get sucked into using different tools and techniques with SEO, but the bottom line is about having a strategy, one that looks at your business and what you have to offer and about the type of customers you want to be able to reach with your business. Search engines are really the glue in the middle that connects your business with them and them with you.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have used my keyword only 12 times but on-page grader shows it 40 times?
Hey experts, I hope you are doing great, kindly have a look at this page, my keyword for this page is "Sports Streaming Sites". The text has a length of 5344 words and I'm using my keyword in this post as follow: 1. Text Body: 12 times(including headers)
Moz Pro | | louisaclark1
2. Alt tags: 10 times (20+ Images)
3. Title: 1 Time
4. Description: 1 Time
5. Permalink: 1 Time This is a total of 25 times in 5344 words, but when I check this page with moz on-page grader, it shows that I'm using this keyword 40 times and its stuffed, can anybody please explain it to me, I'm so confused and it'll be so nice of you. Here is the on-page grader report page: https://analytics.moz.com/pro/research/page-grader?keyword=Sports%20Streaming%20Sites&url=https%3A%2F%2Firiveramerica.com%2Ffree-best-sports-streaming-sites%2F0 -
Key words that my target segment uses
Using SEOMoz (or what other tools do you recommend), how can I find the most common key words that my target segment uses in Google search - about any subject? Say my target segment of customers is teens aged 13-18 in Mexico (using Spanish) or in Turkey (using Turkish language). Thank you in advance 🙂
Moz Pro | | Cenktukel0 -
Items listed based on size - Use "inches" or " " "
I sell Decorative nutcrackers of various sizes. At this time, I use the term "inches". I was looking at my competitor the other day, and when I did a search on his site, using the term inches did not provide me with a result. I was forced to use ex. "10" nutcracker" instead of "10 inch nutcracker". Is there a preferable usage for seo purposes. Thanks! my site: http://www.nutcrackerballetgifts.com/category/5/10-Inch-Nutcrackers.html his ite: http://www.kurtadler.com/Search?search=10"+nutcracker
Moz Pro | | NutcrackerBalletGifts0 -
Are labels useful in managing keywords in SEOMoz Campaigns?
I am using SEOMoz for only one domain. Should I track keywords under only one campaign, or should I utilize the different campaigns for different types of keywords under the same domain? Is it easier to keep all keywords for a domain in one campaign? Is it helpful to assign labels to keywords within the campaign? What types of labels should I create?
Moz Pro | | djlittman1 -
SEO Moz (organic) rankings keep being wrong
<colgroup><col width="129"> <col span="2" width="65"> <col width="91"> <col width="65"></colgroup>
Moz Pro | | adriandg
| Keyword | Organic | Local | SEO Moz Organic | SEO Moz Local |
| Storage scarborough | 1 | 1 | >50 | 1 |
| storage mississauga | 1 | 1 | > 50 | 1 |
| mississauga storage | 2 | 1 | > 50 | 1 |
| Storage toronto | 3 | > 50 | 2 | >50 |
| toronto storage | 3 | > 50 | 2 | 50 | One thing to note is we measured this on the google.ca which is also what we have setup in our campaign settings. This isn't the first time we have noticed inconsistencies, is there any way to resolve this in future ranking reports?0 -
Using the 'Organic Traffic Data ' feature.
I don't have access to the clients Google Analytics Password. Can you set it up without being redirected to Google webmasters? Is there a way to insert a simple code into the website and then have SEOmoz double check the code? Thanks so much
Moz Pro | | Robin_Jennings0 -
Where can I find documentation for the different SEO Pro Tools?
I apologize if this has been asked and answered or if the documentation is right in front of my nose, but I can't find it. I'm looking for information that explains what the various tools do and in particular, what each of the fields in the reports mean? For example, what does the "Find Links on this Domain" link mean in a Juicy Linkfinder Report? I know there are lots of resources on SEO and best practices and so on, but wondering if documentation on the specific tools exists. Thanks.
Moz Pro | | jkenyon0