Google Local landing pages
-
Just wondering what the best way to handle the landing page from a google plus local profile is. I had changed it to page that I created for the specific location with a citation with correct NAP, but realized that in OSE that my root domain lost almost all its G+'s. I'm torn and just looking for some advice. I've done quite a bit of work trying to correct citations, adding citations, and reading reading reading to learn more about Google Local but the results have been pretty rough.
-
Hi Jonathan,
In regards to the business title on the +Local page, nothing has changed. Think of it this way: McDonald's is just McDonald's over their infinite number of locations. You should do the same. This is not the same as your custom URL, to which Google will append the city name in some cases. So, leave the titles the same.
-
Apparently they may come back in the next few days. So Miriam, now that I have two Google Plus Local pages (I set up and verified the Denver location today) is it ok to name each page by the location? As it stands, both Google Plus Local pages are named "photojennette photography"
In the past I know you have said adding a city name can be considered keyword stuffing and I don't want to do it if you think it may harm the rankings. Google suggested and added the vanity URL "http://google.com/+photjennettephotographyAustin for the first page thats been up for a while. Should I change the name of the page to "photojennette photography Austin" so I can change the name of the Denver page to "photojennette photography Denver"? Thanks in advance for your guidance and response.
-
Hi Jonathan,
Yes, I've seen reports of similar things in the past. Example: http://productforums.google.com/forum/#!topic/google-plus-discuss/HFmNW-LJAYI
Typically, these seem to have come in waves for a ton of people at once. I haven't seen anything about this in the past couple of weeks, though. Might be worth reporting to the above forum to see if a bug is going on.
-
well I thought I had lost the G+'s because I changed the landing page from the front page to the town landing page, but now I'm thinking there has been a change at Google because the number has drastically reduced. I'm not completely sure how the + works, but if I had to guess, the + count on your Google Plus Local Business page will reflect how many +'s your landing page has.
This page : http://google.com/photojennettephotographyAustin had over 1000 +s 3 days ago... I changed the landing page and boom now it has 58.
-
Hi Jonathon,
You will often see NAP referred to as NAP+W. The W stands for website, and it is often included in this acronym because of the importance of consistently linking to the same page from your citations. What you did is right, in my opinion, to create a landing page for each of the two locations. Where you may have issues is in not consistently linking to the respective page for the given city. Always link City A to landing page A in citations, and the same with City B. Don't link some of them to the homepage. If you've identified consistency issues like this, definitely clean them up.
Regarding your lost Google+s, I'm afraid I don't know what the cause is. Perhaps one of our members will have encountered something similar.
-
As a secondary question, I know NAP is name, address, and phone number, but many of the directories and websites where I have been adding or correcting citations also have a website. Do you think it matters whether the website is consistent to the Google listing? So when I add a citation, I always link to the /town page (which is hopefully growing the PA and DA.) Do you think this is helpful or should I just always link to the homepage?
As a side note, I have also realized that all the G+'s that I had acquired on the profile are no longer linking to the front page of the site, so OSE isn't acknowledging them anymore. Don't know if this is an issue or not but just an observation.
-
because the company has two locations, I created a page for each location called /townname and then linked each google plus account to those pages. The page has photos, a google map, and the correct citation with correct NAP but because it's a fairly new page, it doesn't have much PA. I was reading up on the metrics that most people think affect rankings on Moz and people think the landing page that is link from a Plus profile having less authority can effect ranking. I'm seeing some positive move in the rankings (a page or two) so perhaps it's starting to work
In the end there's just so much bad information out there in regards to SEO that I'm always second guessing myself. I think I am still on the positive path that you and others have helped me too and am hoping for confirmation results as I continue to fix citations and create new ones where needed.
-
Hi Jonathan,
Google's guidelines regarding this are pretty short:
Website & Phone: Provide a phone number that connects to your individual business location as directly as possible, and provide one website that represents your individual business location.
- Use a local phone number instead of a call center number whenever possible.
- Do not provide phone numbers or URLs that redirect or “refer” users to landing pages or phone numbers other than those of the actual business.
So, provided the page you use as the landing page on your website represents the actual business, then you're pretty much free to choose what you want to do. Commonly, for a single location business, the landing page provided will be the homepage. But, for multi-location or multi-partner practices, it's a best practice to create a landing page for each entity and link each Google+ Local page to its respective landing page. Does one of these strategies represent what you did for your business, or did you do something else?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local seo strategy for local gardening business ideas?
Hi all, I am just setting up a local organic garden maintenance business in my home town. I have set up the website, got social media accounts active (FB, Twitter and G+), set up google local listing (currently 5th in the local maps thingy), I have done loads of citations (many more than my competitors, but not a ridiculous amount), I've got 4 customer reviews on google so far, checked my DA against my competitors (mine 1, my comps 8-9), checked my comps links (less than 10) and been writing a blog on my website every couple of days. I realise the one thing I have against me is that my domain is just less than a month old. How long until google builds a bit of trust in it to see it come up in the serps? Also, I would love some ideas of what else I can be doing in the mean time. The idea here is to get the site rocking on all cylinders before the gardening season starts again in March. Do-able?
Image & Video Optimization | | HappyOx0 -
Any Legit Local Address Services Out There?
I have a client who lives in the UK but runs a US ecommerce site. I'd still like to get him some local trust signals but he has no options when it comes to getting an address here. Has anyone found a reputableplace where you can rent an address that isn't already being used by umpteen other companies?
Image & Video Optimization | | iAnalyst.com0 -
Local SEO Best Practice
Hi We currently have 6 showrooms in a geographical area (Scotland,UK) and each showroom covers a specific region within the country encompassing towns and cities. So for example showroom A based in Edinburgh covers a customer area of Edinburgh, Fife, St Andrews while showroom B located in Glasgow covers Glasgow, Livingston etc In google places I have drawn the geographical area on the map that each showroom covers making sure that they do not overlap At present some of which are ranking well in local but one is stating that 'google does not support this location' and after following previous advice on the forum this is still the case. Would I be better setting up another google account for this showroom and submit it again into Google Places or would it be better going into Google+ business pages? or are they the same thing? Finally is it worth using the following in Google Places? KML File and Geo Sitemap generation (these files are needed for Google) Address output in Schema.org format
Image & Video Optimization | | ocelot0 -
Google Places For Display Homes
Hi all, We have a client who is looking to get their Display Homes on Google Places. The main issue is as they are display homes, they do not get post delivered to them yet. So the old 'postcard verification' is not going to work, but its the only option we are getting. I would normally say, this might not be possible. Unfortunately one of their key competitors has somehow got all their Display Homes verified - so I was looking for some insight as to how this is possible? Am I missing something here? Thanks! J
Image & Video Optimization | | Jon_bangonline0 -
Taking control over Google Places and Google+ Pages?
Hi we have a client who has about 40 different stores around the country. Most of the stores have their own Google+ Pages or Google Places. We want to take control of all 40 stores from a centralized location. So we can control their Google+ Pages/Google Places to improve them, and keep them uniformed with each other.How/Can can we do this? Does Google provide any way to do this? Thanks, Mark
Image & Video Optimization | | MBASydney0 -
Google Shopping
i am searching a tool which shows me the price ranking of my products in google shopping. that means when i type in a product which i sell in google shopping on which place is my ranking for this product. google has a free api to read this out but i just cant find a service that shows my ranking.
Image & Video Optimization | | droelfzwuenf0 -
Local SEO Issue: Google Places Listing on Page 8
Hello, I'm having an issue with a client's Google Places listing. It's showing on page 8 for one of the main keyword terms but their main site is on page 1. Having looked into competitors' places listings ranking above, I've ruled out the following; lack of citations inconsistent citations incomplete profile incorrect category listing details not matching places landing page incorrect location and any form of keyword stuffing Other places listings ranking above have fewer citations, incomplete profiles, details inconsistent with their main site, one is no longer trading as a business and one has no website! In the past, our client had had two listings simultaneously but we addressed this waaaay back. Is it possible we could still be getting punished? I'm at a bit of a loss otherwise. Any thoughts would be hugely appreciated. Thankyou!
Image & Video Optimization | | jasarrow0 -
Multiple Businesses in One Location + In One Google Places Account Under Review
HI, My Problem: Multiple businesses in one location, under one Google Places account, one being reviewed. My Question: see very bottom of this post Background: I am trying to help a client get both of his businesses ranking in Google Places. The problem is the office building has multiple doctors/practices in the same building and gave no business suite numbers to doctors that rent office space. Here is the list of the other businesses in the office: http://www.fullcirclefamilycare.com/health_care.htm. The problem escalates because the doctor I am trying to help has a chiropractic business & a spinal decompression business, both legal entities, both different registered company names, different phone numbers, and websites, but both located in this office building. He rents two offices (they should be suites) in the building. The problem escalates even more because the doctor has registered both locations (see below) in his Google Places account: Westchester Spinal Decompression Center
Image & Video Optimization | | WebBizIdeas
1241 Mamaroneck Avenue, White Plains, NY 10605 (914) 421-1502 Joint Effort Chiropractic
1241 Mamaroneck Ave., White Plains, NY 10605 (914) 368-7668
jointeffortchiro.com The first (spinal decompression) was registered a long time ago and ranks #1 for "spinal decompression white plains NY." The second he just confirmed the Google Post card a few weeks ago and has been under review since. More research so you can help me better: The "The Shop for Holistic Health / The Shop at Full Circle", a businesses location in the same office building has verified their account and ranks #1 for "women's health care white plains NY" and "midwife white plains NY." Another business,in the same office building "Keras-Donaghy Melissa S", has not claimed their listing and ranks #1 for "Women’s Health physical Therapist white plains NY" Another business, "Kuhl Josephine MD," has not claimed their listing ranks in the top 10 for "Adolescent Psychiatrist white plains NY." My Question: What do I do, wait it out and see if Google will remove the "under review" under his current Google Places account or do I add a suite number now and see if Google will send another post card? Or do I create a new account, add the business, add a suite number this time, and see if they will confirm it. I don't want to do this because the doctor already has 12 reviews on this Google Places account. If I do do this, what do I do with the Google Places account under review?0