Google Local landing pages
-
Just wondering what the best way to handle the landing page from a google plus local profile is. I had changed it to page that I created for the specific location with a citation with correct NAP, but realized that in OSE that my root domain lost almost all its G+'s. I'm torn and just looking for some advice. I've done quite a bit of work trying to correct citations, adding citations, and reading reading reading to learn more about Google Local but the results have been pretty rough.
-
Hi Jonathan,
In regards to the business title on the +Local page, nothing has changed. Think of it this way: McDonald's is just McDonald's over their infinite number of locations. You should do the same. This is not the same as your custom URL, to which Google will append the city name in some cases. So, leave the titles the same.
-
Apparently they may come back in the next few days. So Miriam, now that I have two Google Plus Local pages (I set up and verified the Denver location today) is it ok to name each page by the location? As it stands, both Google Plus Local pages are named "photojennette photography"
In the past I know you have said adding a city name can be considered keyword stuffing and I don't want to do it if you think it may harm the rankings. Google suggested and added the vanity URL "http://google.com/+photjennettephotographyAustin for the first page thats been up for a while. Should I change the name of the page to "photojennette photography Austin" so I can change the name of the Denver page to "photojennette photography Denver"? Thanks in advance for your guidance and response.
-
Hi Jonathan,
Yes, I've seen reports of similar things in the past. Example: http://productforums.google.com/forum/#!topic/google-plus-discuss/HFmNW-LJAYI
Typically, these seem to have come in waves for a ton of people at once. I haven't seen anything about this in the past couple of weeks, though. Might be worth reporting to the above forum to see if a bug is going on.
-
well I thought I had lost the G+'s because I changed the landing page from the front page to the town landing page, but now I'm thinking there has been a change at Google because the number has drastically reduced. I'm not completely sure how the + works, but if I had to guess, the + count on your Google Plus Local Business page will reflect how many +'s your landing page has.
This page : http://google.com/photojennettephotographyAustin had over 1000 +s 3 days ago... I changed the landing page and boom now it has 58.
-
Hi Jonathon,
You will often see NAP referred to as NAP+W. The W stands for website, and it is often included in this acronym because of the importance of consistently linking to the same page from your citations. What you did is right, in my opinion, to create a landing page for each of the two locations. Where you may have issues is in not consistently linking to the respective page for the given city. Always link City A to landing page A in citations, and the same with City B. Don't link some of them to the homepage. If you've identified consistency issues like this, definitely clean them up.
Regarding your lost Google+s, I'm afraid I don't know what the cause is. Perhaps one of our members will have encountered something similar.
-
As a secondary question, I know NAP is name, address, and phone number, but many of the directories and websites where I have been adding or correcting citations also have a website. Do you think it matters whether the website is consistent to the Google listing? So when I add a citation, I always link to the /town page (which is hopefully growing the PA and DA.) Do you think this is helpful or should I just always link to the homepage?
As a side note, I have also realized that all the G+'s that I had acquired on the profile are no longer linking to the front page of the site, so OSE isn't acknowledging them anymore. Don't know if this is an issue or not but just an observation.
-
because the company has two locations, I created a page for each location called /townname and then linked each google plus account to those pages. The page has photos, a google map, and the correct citation with correct NAP but because it's a fairly new page, it doesn't have much PA. I was reading up on the metrics that most people think affect rankings on Moz and people think the landing page that is link from a Plus profile having less authority can effect ranking. I'm seeing some positive move in the rankings (a page or two) so perhaps it's starting to work
In the end there's just so much bad information out there in regards to SEO that I'm always second guessing myself. I think I am still on the positive path that you and others have helped me too and am hoping for confirmation results as I continue to fix citations and create new ones where needed.
-
Hi Jonathan,
Google's guidelines regarding this are pretty short:
Website & Phone: Provide a phone number that connects to your individual business location as directly as possible, and provide one website that represents your individual business location.
- Use a local phone number instead of a call center number whenever possible.
- Do not provide phone numbers or URLs that redirect or “refer” users to landing pages or phone numbers other than those of the actual business.
So, provided the page you use as the landing page on your website represents the actual business, then you're pretty much free to choose what you want to do. Commonly, for a single location business, the landing page provided will be the homepage. But, for multi-location or multi-partner practices, it's a best practice to create a landing page for each entity and link each Google+ Local page to its respective landing page. Does one of these strategies represent what you did for your business, or did you do something else?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Gallery page with text below, Or split into two pages
So i'm a professional photographer, so my gallery is pretty important, probably more imprtant than the copy supporting it. Right now I have a gallery with supplementary info pushed below. I'm wondering if it would be better to remove the text from the bottom and put it to the top of it's own page, and leave the gallery page as just images, or keep it mixed with both. You can see my site directly HERE if you would like to see what i'm talking about exactly- the lightbox is broken, its a work in progress.
Image & Video Optimization | | JPRichardson0 -
What Google+ URL to Take?
I could go with my Domain Name (/+tallahasseedefense) for simplicity sake and ease of remembering. However, would there be any SEO benefit to using a Google+ with both "Attorney" and "Tallahassee" in the URL (/+Casey&TorresAttorneysatLawTallahassee)? cna4R08
Image & Video Optimization | | DrewR0 -
Amount of time for info from local directories to show up in search engines
How long does it typically take for data to start showing up in search engines when you register on local directories and the yellow pages? For example, outside of google and bing, how long would it take for info to show up in the engines if I registered with the services on Get Listed?
Image & Video Optimization | | netlover0 -
Additional Details in Google Places - Should I bother?
I see that the Additional Details I've been inputting in Google Places aren't publishing while everything else is. Why would they offer those fields if they aren't even displayed on the G+ page? Is it recommended to fill them out anyway? dvfWnHP
Image & Video Optimization | | SSFCU0 -
How to add local
When you have reviews of local stores, how can you upload them to Google+ Local (former Google Places) so they will show up on stores/compagnies Google+ Local page? Like this one for example: https://plus.google.com/116525083278574120722/about?hl=nl. It says 'Revies from internet: schilder-adres.nl'. So schilder-adres.nl somehow imported there reviews to Google+ Local. How can you add your local reviews?
Image & Video Optimization | | Men4Media0 -
Google Place Result taking over Organic Search Result
Hey there, One of our client contacted as stating that their Google ranking dropped. It was originally listed No.2 on the organic search result, but now it shows up only as Google Place instead, and the ranking is lower than before. Apparently it happens in Japan quite often nowadays, does it happen in your country too? Especially on Google.com? Is it becoming a trend?
Image & Video Optimization | | YukiTokuda0 -
[local seo] How to compete against e.g. yellowpages on Google Rank 1 - 4?
Hi Folks, How to compete against the big SEO-powered pages like Yellowpages in the SERPs? I mean, they have thousands of Rd -> Rd Links as well as super Page and Domain Authority. How has a let's say Dentist or Electrician a decent chance to compete against those? Does Google give credit to them because of the Content they have on their page? These yellowpages totally take the fun out of it for my clients. Answeres would really much appreciated. Thank you. For me it feels like Don Quijote.
Image & Video Optimization | | gooddy1 -
Links from Google Books
Hi Interested in your views on this and any references to research on the subject Using Google Books recently I have discovered multiple citations of a web site I produced years ago in a whole load of publication. Really quite touching to find these 10 years afterwards I imagine that this must have a positive effect on search engine listings for this site. The site has really good listings still. Has any research or any announcement been made by Google about this. Pushing this a bit further ; An advertising hoarding has a web site address http:// ... would Google StreetView pick this up and could it be used as a signal too ? Neil PS No I don't sell adversing hoardings 😉
Image & Video Optimization | | NeilInFrance0