Authorship, SEO and implementation at an institutional level
-
Hi Everyone,
Does anyone know of a great case study on how an institution and/or company implemented authorship in an organized manner to benefit their SEO efforts as an organization?
Moz, I noticed you guys seemed to have done this? Can you give me some high level guidelines? BTW this would be a great blog post.
Thanks
Carla
-
Thank you Dana. I will be reviewing those links.
I am coaching local companies on SEO practices and this is one of the topics that I will be diving into...if I come up with anything more detailed or specific ....I will let you know.
Lately SEO seems to be more about coaching and content marketing than anything else...but that is a different issue
Happy New Year!
Carla
-
This is a great question, and although the post is from last year, I still think that this interview with Janet Driscoll Miller is the clearest, best explanation of how to implement this that I've heard:
Here are additional comments from my own Q&A answer on the subject:http://moz.com/community/q/rel-author-tag-attributing-content-to-a-company#reply_121257
Hope those are helpful!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are In-Page Tabs still detrimental to SEO?
Hi Mozers, Are in-page tabs still detrimental for SEO? In-page tabs: allow you to alternate between views within the same context, not to navigate to different areas. As in one long HTML page that just looks like it's divided into different pages via tabs that you can click between. Each tab has it's own URL, which I guess is for analytics tracking purposes? https://XXX https://XXX?qt-staff_profile_tabs=1 https://XXX?qt-staff_profile_tabs=2 https://XXX?qt-staff_profile_tabs=3
Intermediate & Advanced SEO | | yaelslater0 -
Hosting and SEO
Hi all, Does the hosting of an website affect your SEO? We have a dynamic hosting currently, taking in account your knowledge and expertise, do you believe that this can affect SEO in any way? Thank you for your time. Good day. Monica
Intermediate & Advanced SEO | | monicapopa2 -
Map with usability and SEO purpose
For my client I need to add some structure to its pages. The deepest pages are about restaurants and are sorted per city and then per province as a larger silo. I want to do this: Homepage > Provinces > Cities > Restaurant page This structure is optimal, but I as a usability freak I prefer making the experience cool for the users. I want to add interactive pictures that are cool for the user and hopefully are readable for the google bots, I want to do it like this: The homepage shows a map of my country that has the twelve provinces outlined, that light up when you hover over them. Then when you click a province you get to the province page. On the province page you see a large image of the province and see all cities where there are restaurants, when you hover over a city it grows a little and when you click it you arrive at the city page, at that page you will find a list of all restaurants that are available in the city. What I need to know is, is it possible for google to see these pictures as a nice site structure? Or do I need to add the ugly footer links and have pages with lists of links...? And what is the smartest way to structure this, flash?
Intermediate & Advanced SEO | | Lebron270 -
Google Plus Authorship
Situation Description: I have a website called Website A. I wish to migrate alot of the content from Website A to Website B. Website B will be on a completely different domain name and environment. Authors of Website A will act as contributing authors for Website B. It is also possible that other contributing authors of other websites C and D commit to writing content on Website B. Questions (1) Does it make sense to create a google plus profile under UserA@websiteA.com and link from content on websiteB to their google plus profile under UserA@websiteA.com? (2) Does AuthorRank affect PageRank? If yes, if I take the above approach would websiteA be effected or websiteB since the content writers of websiteA are contributing to websiteB? (3) Is it ok for userA to have a corporate google plus profile assuming he might also have another google plus profile under a different address? I always think it make sense that there exists a google plus profile at an employee level and another google plus profile at a personal level. (4) If an employee leaves the company, do I leave his/hers Google Plus profile alive? The fact that no more content would be published under that particular profile, would that negatively effect author rank over time? (5) Another interesting observation is that UsaToday, CNN etc do not use authorship? No authors link to their twitter profile or google plus profile. Shouln't they be doing this in terms of author rank or is author rank not that important? Thank you
Intermediate & Advanced SEO | | seo12120 -
Hosting Providers and SEO
I have been wondering for a while which web host provider is the best for SEO purposes? Things to consider. Shared Hosting vs Dedicated Server Location of the Host Provider Site Up Time One question that I have been thinking about is what impact would changing a host provider have on a websites serps ranking? Is there a possible negative impact and if so how can it be avoided? Name the top 3 Web Hosts for SEO.
Intermediate & Advanced SEO | | bronxpad0 -
HTML entities and SEO
I recently came across an article on HTML entities that discussed how their appear in search results. The same article also mentioned that their use might be considered spam. Since I know nothing of them (other than what I read in the one article) are they a good or bad idea to make meta descriptions stand out from the crowd?
Intermediate & Advanced SEO | | casper4340 -
Local SEO Best Practices
Hello Everyone, I'm new to SEOmoz, I'm looking to use this as a tool to really help me, and evenually I can help others. I am an Web Developer with some online marketing experience. I did Local SEO a Few Years ago, and things have really changed since then. I know this Panda and Penguin update really is putting a hurting on the directory submission. Google no longer has 'Citations" on their places page, and many other changes. With that being said, what are some best practices for Local SEO? I am a propeller head by nature, but am also very creative when I need to be. I have potental sites to market, anywhere from Holistic Medical Doctors, Plastic Surgeons Community Blogs, and Auto Repair Shops, Law firms (to give you some perspectic) I also read Danny Dover's Book, to learn some more about SEO, the one thing that is unclear is how to acquire quality links I would really appreciate any perspective on this, every little thing helps Zach Russell
Intermediate & Advanced SEO | | ZacharyRussell0 -
Link Age as SEO factor?
Hi Guys
Intermediate & Advanced SEO | | VividLime
I have a client who ranks well within a competitive sector of the travel industry. They are planning CMS move which will involve changing from .cfm to .aspx We will be doing the standard redirects etc However Matt's statement here on 301 redirects got me thinking
http://www.youtube.com/watch?v=zW5UL3lzBOA&t=0m24s He says that basically you loose a bit of page rank when you do a 301 redirect. Now, we will be potentially redirecting 1000s of links and my thinking is 'a lot of a little, adds up to a lot' In other words, 1000s of redirects may have a big enough impact to loose some rankings in a very competitive and aggressive space. So recommended that we contact the sites who has the link highest value and ask them to manually change the links from cfm to aspx. This will then mean that there are no loss value as with a 301 redirect. -But now I have another dilemma which I'm unsure about. So the main question:
Is link age factor in rankings ? If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?0