Why Is The Wrong Page Ranking?
-
In the past two weeks, I've seen some movement in ranking for "Tampa Personal Injury Attorney." The problem is that this page: http://www.kempruge.com/personal-injury/ is the one that's ranking and not this page: http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/ which is the one I've been working on.
Also, the former page has made it to page 4 (not great) but better than 7, which is what the latter page was. In addition, the latter page now doesn't rank at all (or at least not in the first 16 pages).
Finally, according to Moz, the latter page (the one that no longer ranks) is my second best page after my homepage. I just don't understand this at all. Is this a fluke? Should I just try to work on the page that's ranking higher over the page I've put the time into?
Thanks,
Ruben
-
Thanks everyone! I appreciate the insights.
- Ruben
-
I agree with both of the excellent comments above, with one exception, I don't think adding more text to your page will help your SEO in this case. More content? Sure. But that doesn't necessarily mean more text. How about an original video? How about a video that's share-worthy? I particularly agree that you need to pursue more social shares on the page you want to rank. In our own testing we have seen significant upward moves on pages/keywords that received 100 or more social shares. Hope that helps! Good luck!
-
Lets Compare both pages
1. http://www.kempruge.com/personal-injury/
- I agree with NBG, More content can be more handy But still we make it satisfactory
- Localities link seriously making things odd a bit
- Nicely interlinked with other inner pages
- 20 Back-links, 11 Referring Pages, 3 Referring Domains, 2 Facebook Shares, 1 Facebook Like, 95% Non Money Anchors. Have a look: http://screencast.com/t/utxgv54Ckf
2. http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/
- Tamp is stuffed 18 times on your page. This is high level of keyword stuffing. You need to fix it asap: http://screencast.com/t/wxoXvOpdFq
- Meta Description don't have tampa.
- 14 Back-links, 14 Referring Pages, 6 Referring Domains, No Social Sharing at all
- Around 80% Money Anchors: http://screencast.com/t/NKKXsm2BPXC
Few Comments
- Definitely, this is better page: http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/ to rank your keyword
- I love to see Tampa in Meta Description. Current Meta Description "Were you personally injured and have questions? At Kemp & Ruge Law Group, we employ the most knowledgeable attorneys to assist our clients."
- Keyword Stuffing has to be fixed immediately
- If you can add more content, Google gonna love it
- Remove footer localities links
- If you are still trying to build money anchor and try to make it rank, this is absolutely not wise. Penguin 2.1 was a check against Money Anchors. Use random anchors
- Try to share this page on Facebook, Google Plus, Twitter using tags. Google love these things
I hope this will help!
Regards
-
It sounds like google is giving juice to your domain for the inbound links but google's algorithm values the other page more. Both pages seem a bit short and generic to me. Admittedly I'm not a content expert but I would think a little more original text would help. Also the links to all the different localities at the bottom of your target page feels spamy to me. I know it's not actually spam but it feels icky that you have essentially a paragraph of anchor texts with 20 something links.
Best of luck,
-Nick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Primary keyword in every page title of website
Hi all, We can see many website page titles are filled with "brand name & primary keyword" at suffix. Just wondering how much this gonna help. Or can we remove "primary keyword" from other non-relevant pages and limit the same to important pages to rank well? Thanks
Algorithm Updates | | vtmoz0 -
Do we need to maintain consistency in page titles suffix?
Hi all, We usually give "brand & primary keyword" across all pages in website like "vertigo tiles". Do we need to maintain this suffix across all page titles? What if we change according to the page? Will Google downlook for not maintaining these page titles suffix like I mentioned? Thanks
Algorithm Updates | | vtmoz0 -
Is Moz Domain Authority still relvant when it comes to Google ranking?
My understanding of Moz DA is that it is predominantly based on external links. Since Penguin I am noticing more and more websites ranking high in Google with a "low" number of links and certainly a low DA but quality and relevancy of content and also of offering. I understand that there was always more to ranking than DA but is it anymore even relevant to how a site will rank in Google?
Algorithm Updates | | halloranc0 -
Home page rank for keyword
Hi Mozers I have traded from my website balloon.co.uk for over 10 years. For a long while the site ranked first for the word 'balloon' across the UK on google.co.uk (first out of 41 million). Around the time Penguin launched the site began to drop and currently sits on about page 5. What's confusing is that for a search on 'balloons' ('s' on the end of balloon) it ranks 2nd in the location of Birmingham where I'm based. That's 2nd in the real search rather than a map local search. But - if I search 'balloon' from the location of Birmingham my contact page ranks 5th: http://www.balloon.co.uk/contact.htm but the home page ranks nowhere. So - it's gone from ranking 1st nationally to ranking nowhere with my contact page ranking above the home page (which is a generic word domain). Any ideas?
Algorithm Updates | | balloon.co.uk0 -
Do scraped or borrowed articles with my links still pass page rank?
I wrote some articles for Ezine Articles a few years back and i still see links in the ose to my site that are from these articles that were borrowed from the Ezine Articles bank. Do the links in these articles still count toward my site including link juice and anchor text or does google discount them as duplicate content? I was told that Google counts these links for about 3 weeks and then discounts them as duplicate content so it's like they don't exist. Any truth to this or should i make the articles on my site available for people to copy and paste into their blogs as long as they keep my links intact? Thanks, Ron
Algorithm Updates | | Ron100 -
Wrong result showing on seomoz
I have created 1 campaign for my site, www.giftbig.com The campaign ID is - 206474 I added 7 keywords on my campaign out of 7 there is a one keyword "gift vouchers" as per pro.seomoz the google rank is 4. buy when i search on google its not coming on 4th rank. can anybody tell me why its showing wrong result on my campaign.
Algorithm Updates | | Joydeep_das0 -
Has Panda update made you lose your ranks but put them back again?
I noticed recently that one of the main sites I run dropped ranks quite heavily across the board. I then noticed that with very link building during the time that the ranks were down (about 1 month) that my ranks went back up again really quickly. All this with very little link building effort, and its the same link building campaign I've been running for a while. So I'm wondering has any been experiencing ranking flux between jan and feb? I know that people reckon if you fix some things your ranks can improve again, but I barley fixed anything on the site and yet it dropped some keywords from 1st page to 3rd page and then back to 3rd page; some keywords went back to original position some were lower but non were higher.
Algorithm Updates | | upick-1623910 -
Rankings dropped in Yahoo
Hi All, I've recently seen some of my clients experience drops in Yahoo.co.uk. Does anyone have any info on any algo changes or updates? Thanks Bush
Algorithm Updates | | Bush_JSM0