Google Previews highlighting Promotions?
-
I came across this today when doing a Google search - a site that has a small promo code listed on their page shows a preview with that promo highlighted...I dug around their code a little bit, but couldn't find if it was something they were doing to manipulate their preview in the search results.
Is Google automatically highlighting promotions in previews, or did getmarried.com/magazine/ somehow manipulate the page to make their promo highlighted? And if so, how?
You can see the site at http://www.getmarried.com/magazine/ and you can see the preview with the promo highlighted attached.
-
No problem Kim, glad to help.
-
Thanks Kayden, that's it - I tried a different search term that also brought up that page as a result and that area was no longer highlighted.
-
It could be a little bit of both. From my research it looks like Google is highlighting parts of the page based on the keywords that were searched. For example, you search for "getmarried.com" so Google delivered up a page snippet to highlight that included "getmarried.com" in the text (they even bolded it for you).
If a website owner/developer/SEO knew what kind of keywords people are searching for on the site they could place those keywords near text that talks about the promotion. It won't always be perfect and would vary greatly on what is searched, but it could be manipulated to a degree.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Pagination Changes
What with Google recently coming out and saying they're basically ignoring paginated pages, I'm considering the link structure of our new, sooner to launch ecommerce site (moving from an old site to a new one with identical URL structure less a few 404s). Currently our new site shows 20 products per page but with this change by Google it means that any products on pages 2, 3 and so on will suffer because google treats it like an entirely separate page as opposed to an extension of the first. The way I see it I have one option: Show every product in each category on page 1. I have Lazy Load installed on our new website so it will only load the screen a user can see and as they scroll down it loads more products, but how will google interpret this? Will Google simply see all 50-300 products per category and give the site a bad page load score because it doesn't know the Lazy Load is in place? Or will it know and account for it? Is there anything I'm missing?
Intermediate & Advanced SEO | | moon-boots0 -
Multiple Google Webmaster Tools Configurations
Hello everyone, I just inherited a website and 2 different users created GWT accounts on the same site and have configured different settings. Do you know how Google behaves when this happens? Thanks
Intermediate & Advanced SEO | | Carla_Dawson0 -
April Google Update?
Since April 16 (when Jews ate Matzah) Google hurt one of our clients badly. They are well-known and beloved brand with hundreds of employees and locations across USA.
Intermediate & Advanced SEO | | Elchanan
I can’t see any signal of organic update, or penalty (neither Google Places). No message on GWT Nothing has been changed on and off site. All keywords' ranking are looking like this All tools showing good analysis: MOZ, Barracuda, MajesticSeo Content is good and not duplicated, etc. Do one of you is aware of significant Google update?
What do you think/suggest?0 -
Google reconsideration request processed - but same story.
We have been getting the same response from Google after several reconsideration requests. THE SITUATION:
Intermediate & Advanced SEO | | SpadaMan
Our site displays 3 distinct product lines. We separated each product line by use of SUB-DOMAINS. All 3 product lines are integrated as part of the main NAVBAR. The product list pages run off the sub-domain; however, product detail pages run off the MAIN-DOMAIN. GWT
Google has taken manual action because the MAIN-DOMAIN.COM links to PRODUCT-A.DOMAIN.COM on every single page. I attempted several times to explain; but without success. It's only one SUB-DOMAIN causing a problem. The other 2 SUB-DOMAINS are setup the exact same what without issue. This week, we simply added a NO-FOLLOW on the link to the SUB-DOMAIN causing the issue; we will see if this helps. Anyone else ever experience this?0 -
Penalty from Google due to spam that was not our doing
Hi, My company has enjoyed pretty good rankings for our main keywords in Google for the past 13+ years we have been in business. We have always been very white-hat about our SEO -- always erring on the side of not doing anything rather than risking a penalty. Well, last Thursday, we received the dreaded Google penalty due to a pattern of unnatural links. The hit is devastating - we are not even in the top 50 for our own company name anymore. Through research, we believe we have found the culprit -- and it has nothing to do with any of our own actions. We operate a discussion forum, and there was a link to one of the threads that was being used as the target for a lot of link spam -- Chinese blog comments, etc. We had nothing to do with this, but obviously someone had an agenda and was working on spamming to this page. Who knows - it may have even been the company that was being discussed negatively in the thread, attempting to have us blocked. We discovered it the same day we received the penalty notice, and issued a reconsideration request, detailing what we believe we found. So far, we haven't disavowed any of the links, but I am thinking we should. We have asked Google if they're able to just turn off any link juice for that one page, especially since we don't know who is doing this spamming, and whether they will continue. Has anyone experienced something similar? How does one prevent themselves from receiving a penalty that they had nothing to do with? What is there to keep any competitor from launching a spammy link-building campaign to get their competitor removed from Google? Is there anything we can do to resolve this? Thanks for any and all thoughts...
Intermediate & Advanced SEO | | kylie_rw0 -
How to promote good content?
Our team just finished a massive piece of content.. very similar to the SEOmoz Begginer's Guide to SEO, but for the salon/aesthetics industry. We have a beautifully designed 10 Chapter, 50-page PDF which will require an email form submission to download. Each chapter is optimized for specific phrases, and will be separate HTML pages that are publicly available... very much like how this is setup: http://www.seomoz.org/beginners-guide-to-seo My question is, what's the best way to promote this thing? Any specific examples would be ideal. I think blogger outreach would likely be the best approach, but is there any specific way that I should be doing this?.. Again a specific start-to-finish example is what I'm looking for here. (I've read almost every outreach post on moz, so no need to reference them) Anyone care to rattle off a list of ideas with accompanying examples? (even if they seem like no-brainers.. I'm all ears)
Intermediate & Advanced SEO | | ATMOSMarketing560 -
Help! Why did Google remove my images from their index?
I've been scratching my head over this one for a while now and I can't seem to figure it out. I own a website that is user-generated content. Users submit images to my sites of graphic resources (for designers) that they have created to share with our community. I've been noticing over the past few months that I'm getting completely dominated in Google Images. I used to get a ton of traffic from Google Images, but now I can't find my images anywhere. After diving into Analytics I found this: http://cl.ly/140L2d14040Q1R0W161e and realized sometime about a year ago my image traffic took a dive. We've gone back through all the change logs and can't find where we made any changes to the site structure that could have caused this. We are stumped. Does anyone know of any historical Google updates that could have caused this last year around the end of April 2010? Any help or insight would be greatly appreciated!
Intermediate & Advanced SEO | | shawn810 -
Google indexing flash content
Hi Would googles indexing of flash content count towards page content? for example I have over 7000 flash files, with 1 unique flash file per page followed by a short 2 paragraph snippet, would google count the flash as content towards the overall page? Because at the moment I've x-tagged the roberts with noindex, nofollow and no archive to prevent them from appearing in the search engines. I'm just wondering if the google bot visits and accesses the flash file it'll get the x-tag noindex, nofollow and then stop processing. I think this may be why the panda update also had an effect. thanks
Intermediate & Advanced SEO | | Flapjack0