DA as a measure of link-building success/failure?
-
Hi all
What would be a good way to track weather a website is doing good or bad in regards to link-building in google's eyes? Is the Domain Authority the best credential?
If a website is penalized for link-building schemes, would it reflect on the Domain Authority shown in Moz Analytics? What other Moz score would reflect this scenario?
Best regards & Thank you for your help.
Carlos
-
Depends on the type of penalty. Manual spam penalties almost always target the entire site. Algorithmic filters like Penguin can target groups of specific keywords. Though to an outside observer, it's often hard to tell them apart.
-
Hi Carlos,
Aside from visibility in the SERPs, look to see if the site is indexed by Google. This is by no means a sure sign, but if you have a site that used to be indexed, and no longer is, it is usually a sign that something odd is going on.
The only way you can ever be 100% sure that a site has had a penalty, is if you get manual action message from Google. The rest of the time, you need to check analytics to see when drops in searches and traffic happened and see if they correlate with a known algorithm update.
-Andy
-
Thanks Andy & Cyrus,
So what would one need to look out for; the SEO keyword visibility and their trends?
Also, if a website is penalized, would it be penalized entirely across all keywords or just for the applicable keyword(s)?
Carlos
-
Moz data scientists are working on spam scores that will help in analysis, but it's not ready for public consumption yet.
One often used tool for detecting penalties is Searchmetrics Visibility charts. It's not hugely accurate, but can often give you a rough guess: http://suite.searchmetrics.com/en/research/domains/visibility
-
You will need to use a package that allows you to track competitors. I'm not sure MOZ lets you do that, unless you had a pro account and just used you allocation on your own site and others.
There are lots of tracking apps out there though.
-Andy
-
Thanks for that Andy,
How would I be able to take a look at a website's SERPs and also compare it to others?
Carlos
-
Hi Carlos,
The best measure of how well a site is doing, is when you look at the positions in the SERPs and how much traffic they are getting.
As far as I am aware, if a site is penalised, MOZ has no way to tell this, so it is not going to be reflected in their own stats (someone correct me if I am wrong here).
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PA Increased But DA is STILL!!
Hello Moz Community, I want to know about y site. My website Page authority is increasing but the DA is still low which is only "2". Why is this so? Is there any SEO Mentor who can guide me on this issue. Moreover, moz is not showing keywords of my website. which are in ranking. What could be the issues? Site is: Epilator Hub
Moz Pro | | seotoolshero24
Thank You
Regards,0 -
Old links that need to be removed
We are having a problem trying to get rid of old links that have been removed from a website that no longer exists. See links below-There are several more that we need to deal with. We have tried putting them into Google Search Console, but they keep reappearing with Moz. Since our new website is hosted on Hubspot now and not on WordPress, which these links are referring to, we are trying to determine how to remove them from being indexed since they don't exist anymore? http://intouch-marketing.com/wp-content/uploads/2015/03/mas.png
Moz Pro | | InTouchMK
19 Redirect to 4xx http://intouch-marketing.com/wp-content/uploads/2014/03/TWITTER-HASHTAG.jpg
19 Redirect to 4xx http://intouch-marketing.com/wp-content/uploads/2016/04/Tweet-Activity-analytics-for-DCuevasIM-November-January.png
19 Redirect to 4xx0 -
Good tool to track external links from the website
I am in search of a tool that provides me links generating from my site to another site. Is there a software or tool that can scan the whole site and provide me what are the links of other sites in my site.
Moz Pro | | csfarnsworth0 -
Count of Inbound Internal Links
Is there a simple way, using the moz tools, to get a count of inbound internal links for a given URL? Seems simple enough but I'm having trouble finding that specific data point.
Moz Pro | | tvfoodmaps0 -
Does a url with no trailing slash (/)need A special redirect to the same url with a trailing slash (/)
I recently moved a website to wordpress which the wordpress default includes the trailing slash (/) after ALL urls. My url structure used to look like: www.example.com/blue-widgets Now it looks like: www.example.com/blue-widgets/ Today I checked the urls using Open Site Explorer and below is what I discovered: www.example.com/blue-widgets returned all my links, authority, etc HOWEVER there is a note that says........."Oh Hey! it looks like that URL redirects to www.example.com/blue-widgets/. Would you like to see data for that URL instead?" When I click on the link to THAT URL I get a note that says_.....NO DATA AVAILABLE FOR THIS URL._ Does this mean that www.example.com/blue-widgets/ really has NO DATA? How do I fix this?
Moz Pro | | webestate0 -
How do I get our full domain link profile?
With Open Site Explorer I have exported our domain link profile but I only get 65 domains returned when our marketing software reports that we have 315 . . . I know that some domains point to www.bluelink.ca which redirects to www.bluelinkerp.com. Is Open Site Explorer missing these links?
Moz Pro | | BlueLinkERP0 -
Conflict in reported link data
I have a competitor in a campaign - the campaign report shows 181 linked domains BUT - the site explorer report shows only 15 linked domains. Which is correct? And if the site explorer is correct - how do we fix the campaign report? [URL]]([URL=http://imgur.com/m9xFv][IMG]http://i.imgur.com/m9xFv.jpg[/IMG][/URL]) m9xFv open-site-explorer open-site-explorer competitive-domain-analysis-humphreys-assoc.com-seomoz-pro
Moz Pro | | robertdonnell0 -
Sometimes we could not download all the data of inbound links from all linking domains
Sometimes we could not download all the data of inbound links from all linking domains. (Around tithe.) Don't you have any idea?
Moz Pro | | crossfinity0