Furniture company with 1 website or a few different ones?
-
Hello everyone.
We are a furniture company, selling sofas, mattress, outdoor furniture, many BBQ's in the future - Separate things, but all related in a way.
I was thinking it would make us look like an 'authority' to have a separate website for everything and be more specialised and also look more specialised.
What would be better for SEO??
Also (sneeking in a second question!), I have around 50 sofa designs - is it ok if the Meta description is the same for each one or should I change a word or 2 around?
Many thanks!!
-
Hi Tamara,
Thanks for the clarification. There are special considerations when a business is a brick-and-mortar concern, but the conclusion is pretty much the same in most cases: the single site approach is simply better most of the time, enabling you to amass a great deal of authority in one place rather than having it spread thin over multiple places. You've asked a smart question!
-
Hi Miriam,
it will be mostly online, operating out of the 1 warehouse that is not available for customer browsing, just pick up after placing an order online.
Thanks,
Tamara
-
I would use one website, because it would be easier to market one website instead of 50 websites. Could you imagine managing 50 FB pages and having all of them be original content? I don't think sooo...
Having one website means that you can direct all of your efforts to it instead of spreading yourself too thin.
-
Hi Tamara,
Is this a virtual business or a local one with physical locations and in-person contact with customers?
-
When you look at everything you have to do to take care of one site, I think you will come to the conclusion that one site is all you can handle. It's also all you likely need. How the site is designed will make life easier or harder.
I would definitely try to make each meta description as unique as possible. Think about it this way, it's your elevator pitch. Not everyone reads them, but those who do will decide if your page is better for them than other results. Minimal effort generally results in minimal success.
For everything else, I would suggest starting here.
I know quite a few small business owners. If you're going to do this yourself, put as much thought into your online strategy as you do into your showroom. If it fails, at least you can't blame a lack of thought.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One domain - Multiple servers
Can I have the root domain pointing to one server and other URLs on the domain pointing to another server without redirecting, domain masking or HTML masking? Dealing with an old site that is a mess. I want to avoid migrating the old website to the new environment. I want to work on a page by page and section by section basis, and whatever gets ready to go live I will release on the new server while keeping all other pages untouched and live on the old server. What are your recommendations?
Intermediate & Advanced SEO | | Joseph-Green-SEO0 -
Which one is better?
We are creating a new website and got stuck while deciding the URL structure. Our concern is which url is better in terms of SEO i.e. pune.fabogo.com/spa or fabogo.com/pune/spa and why. Also which one would rank faster if someone searches for spas in pune if both pages are same.
Intermediate & Advanced SEO | | fabogo_marketing0 -
Website copying in Tweets from Twitter
Just noticed a web developer I work with has been copying tweets into the website - and these are displayed (and saved) one page at a time across hundreds of pages (this is so they can populate a twitter feed, I am told). How would you tackle this, now that the deed's been done? This is in Drupal. Your thoughts would be welcome as this is a new one to me. Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Merging two existing company sites into one
Hi Moz community, I have recently started a new job for a Fire & Security company in the UK to help with their non existent SEO efforts. Currently they have two separate websites. One of the websites is for their services and the other website is for their eCommerce store selling fire alarm equipment etc. The eCommerce store is higher up in the SERPs and overall has a lot more links. It also uses a better branded domain name. As I have never attempted such a project I have a few questions. The current eCommerce store is hosted and maintained by another web company which uses their bespoke CMS. What I want to do is take the service website and merge it with the ecommerce domain, however the service site runs on wordpress, which I want to continue for its flexibility. The service page wants to be the new homepage with a link on it to go to the store. I just cant get my head around the whole operation so if anyone could give me some advice to point me in the right direction that would be great. Thanks
Intermediate & Advanced SEO | | BradNichol0 -
External links from banned websites
Currently working with a client that has seen his rankings diminish after the penguin update. I've manually analyzed all his 600 backlinks and identified approximately 85 external links from websites that have been banned by Google. How do these sites affect his current rankings? Should i just disavow all these links using the Google disavow tool? Any comments would be highly appreciated!
Intermediate & Advanced SEO | | Nick_Johansson0 -
HTML5 one page website on-site SEO
Hey guys, If for example, I'm faced with a client who has a website similar to: http://www.symphonyonline.co.uk/ How should I proceed with the on-site optimization? Should I create new pages on the website? Should I create a blog for the site to increase my reach? Please give me your tips on how to proceed with this kind of website. Thanks.
Intermediate & Advanced SEO | | BruLee0 -
What happen to ranking if a website go from 1 to 3 weeks Offline ?
I know sound crazy, but things like this can happen. A client have a legal problem whit his domain name and is posible to be offline for 1 week to 3 weeks. The website is in the travel Sector, and have some good rankings on GOO. I did´t find fresh information on Internet about what can happen to rankins in the case of going offline for a week. So... any of yours have been through an experience like this ? Thanks. Matias
Intermediate & Advanced SEO | | maty0 -
How to gain more conversions through my website
Hello, I have a wealth coaching website bobweikel(dot)com Will you look at it and tell me how I can improve traffic and conversions. I want to gain several clients a week just from the web. Possible areas of help: On-site SEO & keywords link building: I don't see how to link build here Content Creation Adwords Thanks!
Intermediate & Advanced SEO | | BobGW0