Easy Question: regarding no index meta tag vs robot.txt
-
This seems like a dumb question, but I'm not sure what the answer is. I have an ecommerce client who has a couple of subdirectories "gallery" and "blog". Neither directory gets a lot of traffic or really turns into much conversions, so I want to remove the pages so they don't drain my page rank from more important pages. Does this sound like a good idea?
I was thinking of either disallowing the folders via robot.txt file or add a "no index" tag or 301redirect or delete them. Can you help me determine which is best.
**DEINDEX: **As I understand it, the no index meta tag is going to allow the robots to still crawl the pages, but they won't be indexed. The supposed good news is that it still allows link juice to be passed through. This seems like a bad thing to me because I don't want to waste my link juice passing to these pages. The idea is to keep my page rank from being dilluted on these pages. Kind of similar question, if page rank is finite, does google still treat these pages as part of the site even if it's not indexing them?
If I do deindex these pages, I think there are quite a few internal links to these pages. Even those these pages are deindexed, they still exist, so it's not as if the site would return a 404 right?
ROBOTS.TXT As I understand it, this will keep the robots from crawling the page, so it won't be indexed and the link juice won't pass. I don't want to waste page rank which links to these pages, so is this a bad option?
**301 redirect: **What if I just 301 redirect all these pages back to the homepage? Is this an easy answer? Part of the problem with this solution is that I'm not sure if it's permanent, but even more importantly is that currently 80% of the site is made up of blog and gallery pages and I think it would be strange to have the vast majority of the site 301 redirecting to the home page. What do you think?
DELETE PAGES: Maybe I could just delete all the pages. This will keep the pages from taking link juice and will deindex, but I think there's quite a few internal links to these pages. How would you find all the internal links that point to these pages. There's hundreds of them.
-
Hello Santaur,
I'm afraid this question isn't as easy as you may have thought at first. It really depends on what is on the pages in those two directories, what they're being used for, who visits them, etc... Certainly removing them altogether wouldn't be as terrible as some people might think IF those pages are of poor quality, have no external links, and very few - if any - visitors. It sounds to me that you might need a "Content Audit" wherein the entire site is crawled, using a tool like Screaming Frog, and then relevant metrics are pulled for those pages (e.g. Google Analytics visits, Moz Page Authority and external links...) so you can look at them and make informed decisions about which pages to improve, remove or leave as-is.
Any page that gets "removed" will leave you with another choice: Allow to 404/410 or 301 redirect. That decision should be easy to make on a page-by-page basis after the content audit because you will be able to see which ones have external links and/or visitors within the time period specified (e.g. 90 days). Pages that you have decided to "Remove" which have no external links and no visits in 90 days can probably just be deleted. The others can be 301 redirected to a more appropriate page, such as the blog home page, top level category page, similar page or - if all else fails - the site home page.
Of course any page that gets removed, whether it redirects or 404s/410s should have all internal links updated as soon as possible. The scan you did with Screaming Frog during the content audit will provide you with all internal links pointing to each URL, which should speed up that process for you considerably.
Good luck!
-
I would certainly think twice about removing those pages as they're in most cases of value for both your SEO as your users. If you would decide to go this way and to have them removed I would redirect all the pages belonging to these subdirectories to another page (let's say the homepage). Although you have a limited amount of traffic there you still want to make sure that the people who land on these pages get redirected to a page that does exist.
-
Are you sure you want to do this? You say 80% of the site consists of gallery and blog pages. You also say there are a lot of internal links to those pages. Are you perhaps under estimating the value of long- tail traffic
To answer your specific question, yes link juice will still pass thru to the pages that are no indexed. They just won't ever show up in search results. Using robots noindex gets you the same result. 301 redirects will pass all your link juice back to the home page, but makes for a lousy user experience. Same for deleting pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
vs.
I have a site that is based in the US but each page has several different versions for different regions. These versions live in folders (/en-us for the US English version, /en-gb for the UK English version, /fr-fr for the French version, etc.). Obviously, the French pages are in French. However, there are two versions of the site that are in English with little variation of the content. The pages all have a tag to indicate the language the page is in. However, there are no <hreflang>tags to indicate that the pages are the same page in two different languages.</hreflang> My question is, do I need to go through and add the <hreflang>tags to each page to reference each other and identify to Google that these are duplicate content issues, but different language versions of the same content? Or, will Google figure that our from the tag?</hreflang>
Technical SEO | | InterCall0 -
Is the " meta content tag" important?
I am currently trying to optimize my companies website and I noticed that meta content is exactly the same for all of the pages on our website. Isn't this problematic? The actual content on the webpage is not the same and a lot of the pages don't have these keywords in the content.
Technical SEO | | AubbiefromAubenRealty0 -
Robots.txt file
How do i get Google to stop indexing my old pages and start indexing my new pages even months down the line? Do i need to install a Robots.txt file on each page?
Technical SEO | | gimes0 -
Does Bing ignore robots txt files?
Bonjour from "Its a miracle is not raining" Wetherby Uk 🙂 Ok here goes... Why despite a robots text file excluding indexing to site http://lewispr.netconstruct-preview.co.uk/ is the site url being indexed in Bing bit not Google? Does bing ignore robots text files or is there something missing from http://lewispr.netconstruct-preview.co.uk/robots.txt I need to add to stop bing indexing a preview site as illustrated below. http://i216.photobucket.com/albums/cc53/zymurgy_bucket/preview-bing-indexed.jpg Any insights welcome 🙂
Technical SEO | | Nightwing0 -
Google inconsistent in display of meta content vs page content?
Our e-comm site includes more than 250 brand pages - lrg image, some fluffy text, maybe a video, links to categories for that brand, etc. In many cases, Google publishes our page title and description in their search results. However, in some cases, Google instead publishes our H1 and the aforementioned fluffy page content. We want our page content to read well, be descriptive of the brand and appropriate for the audience. We want our meta titles and descriptions brief and likely to attract CTR from qualified shoppers. I'm finding this difficult to manage when Google pulls from two different areas inconsistently. So my question... Is there a way to ensure Google only utilizes our title/desc for our listings?
Technical SEO | | websurfer0 -
I want my Meta Description re-indexed fast!
We have an old meta description that advertises an old offer (FREE X if you Buy Y) that we are no longer running on the site. I changed the meta description, now what is the fastest way I can get Google to update their SERP with the new description?
Technical SEO | | pbhatt0 -
How does robots.txt affect aliased domains?
Several of my sites are aliased (hosted in subdirectories off the root domain on a single hosting account, but visible at www.theSubDirectorySite.com) Not ideal, I know, but that's a different issue. I want to block bots from viewing those files that are accessible in subdirectories on the main hosting account, www.RootDomain.com/SubDirectorySite/, and force the bots to look at www.SubDirectorySite.com instead. I utilized the canonical meta tag to point bots away from the sub directory site, but I am wondering what will happen if I use robots.txt to block those files from within the root domain. Will the bots, specifically Google bot, still index the site at its own URL, www.AnotherSite.com even if I've blocked that directory with Disallow: /AnotherSite/ ? THANK YOU!!!
Technical SEO | | michaelj_me0 -
Robots.txt file question? NEver seen this command before
Hey Everyone! Perhaps someone can help me. I came across this command in the robots.txt file of our Canadian corporate domain. I looked around online but can't seem to find a definitive answer (slightly relevant). the command line is as follows: Disallow: /*?* I'm guessing this might have something to do with blocking php string searches on the site?. It might also have something to do with blocking sub-domains, but the "?" mark puzzles me 😞 Any help would be greatly appreciated! Thanks, Rob
Technical SEO | | RobMay0