Should I remove links from my internal blog?
-
I have blogs/news sites on every one of my clients' websites (each representing a different business within the same industry - self storage).
On each of these blog sites, I have a writer who places about 3-5 exact keyword match links (varying anchor text) to give interlink juice to the other off-site businesses owned by the client.
Each of these blogs receive about five posts per week.
I am sure this is mega-over-optimizing and a stupid thing to do considering penguin.
So, my questions are:
Moving forward - 1. Should i stop adding so many blog articles to each site?
2. How many interlinking anchor texts should I use per blog?
3. Should I go back and either get rid of all those interlinks on past blogs or just trash the blog articles altogether?
Please help if you can - I very much appreciate the responses
best
bd
-
Hi,
It's good to place links where the reads can benefit. It is not good to place links to manipulate the search engine. Having EMA (Exact Match Anchor) multiple times on a blog post clearly looks like an over optimization attempt.
1. Should i stop adding so many blog articles to each site?
You can add as much content to your blog as you want. However, it must be good/entertaining/educational content.
2. How many interlinking anchor texts should I use per blog?
There is no real number for that, placing a link to another resource should be done for the user not the spider.
3. Should I go back and either get rid of all those interlinks on past blogs or just trash the blog articles altogether?
I would remove all the links that do not help the readers or change some of the links so that they do help the reader.
-
Are these blogs actually intended to provide useful, interesting, amusing content to web surfers? Or do they exist purely to pass pagerank?
If it's the former, I have a hard time believing that readers will trust the information if it looks spammy (and 3-5 exact match KW links per post looks spammy). So the strategy probably wouldn't work for that reason.
If it's the latter, it's trivially easy for Google to figure out that you're running an incestuous little blog network to move pagerank around. That's not the sort of thing they want to reward. Meaning they've already figured out how to devalue those links, or they will soon. So the strategy either isn't working now or will stop working soon.
In either case, your questions are about rearranging deck chairs on the Titanic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am getting automatic spam links to my site, how can I remove them?
Hello, I need assistance, recently I noticed a huge traffic drop from my blog, lost all the rankings in SERP. I got to know that it's Google OCT Spam Update mainly it's about spamming and black hat techniques. But I haven't done any spammy practices or Black HAT SEO. I pay good amount of $ a month to freelancing content writers and don't make any spam backlinks. My site is : tcmguide.com Checked my site in search console and noticed that I had out of no where got 13000+ links from different dirty sites, as I have never tried to building those links in my life. 13 382 links.jpg I tried to export and Disavow this but via Export I got access to 1000 only and can't find these links in MOZ. Moz is showing other links, can any one help me out to recover my traffic and If my site is hit with Spam Update, how can I recover from it. Please help me felling pretty demotivated and stressed
Link Building | | dsdfsdfdfdfvg330 -
Would it be a valid "link building' strategy to pay youtube video owners, to link to our company website in the decription of a certain video. ( For popular video's that are relevant )
I was wondering if it would it be a valid "link building' strategy to pay / work out a deal with youtube video owners, to link to our company website in the decription of a certain video they posted? ( For popular video's that are relevant to our business. ) Anyone have any thoughts on this? Thanks in advance! Steven
Link Building | | RockyMountainFlyboard0 -
Do links from between common sites you run count as "bad" links?
Hi everyone,
Link Building | | AMA-DataSet
Iv recently been asked to review a group of sites. There are 3 sites, each of these sites has a link to the other two sites within the footer or the navigation.
These site are about a similar topic each provides a different perceptive or aims at a specific section of the industry so its not like the links are to irreverent sites. However because the links are in a global section they are repeated thousands of times on each site and count for a large proportion of the link profile to each site, I don't think this is good practise and I want to remove them or at least add a no-follow but my client insists they are relevant to each other and doesn't not want the links removing. What would be best in this situation? remove them? no-follow them? or leave them? Thank you in advance,
Liam0 -
No-index tags-Can they be used in internal linking?
On my site http://villasdiani.com I am using yoast seo plugin and have I am using tags to organize category with villas on self-catering, full board etc but I have them set no-index as I believe they would create only duplicate content for the categories. Is it still ok to use this tags for internal linking? Example: I have a post in my blog which links to category Beach Villas(they are set to be indexed) and I would like to add option also for self-catering villas itself, which is a tag(set no-index) I am not sure if I am getting this right. Thank you very much, Iris
Link Building | | Rebeca10 -
Pursuing Links on Sites You Have a Link From
Is it a bad idea to spend resources to get a second link from a site that already links to you? It seems like the marginal value of each additional link is much smaller than the first link.
Link Building | | ProjectLabs0 -
Are Directory Links a Good Source of Branded Links?
I am trying to increase the number of branded links for a few of my sites since the links are too heavily weighted on anchor text. If so, would you recommend a service like Directory Maximizer?
Link Building | | rise10 -
Links from internal pages from other website.
A website link to our site from internal pages of that site where page rank is 0 but page rank of home page of that website is 5 ,it will helpful or I should get links from a page where page rank is available there?
Link Building | | SEOteam20110 -
Do links to blog.domainname.com help the www.domainname.com subdomain?
Hi, Do links to pages within the blog.domainname.com subdomain help the rankings of pages within the main www.domainname.com subdomain? (where "domainname" is the same of course). Thanks.
Link Building | | geoffh0