Content of the Product Page
-
Hi Everybody :
how can you tell if the content on the product pages are accessible by google ?
please have a look at my product page :
http://www.fireplaceproducts.co.uk/stoves/aarrow-stoves/aarrow-ecoburn-defra-wood-burning-stove/
i used classes in product page to set the key features, construction ,...
i notices other companies done these as text and they get better ranks do you think that's the reason ?
also to test that i added the text exact same as the key features , construction ,... as additional information at the end of the product page , would you thin that would be considered as duplication ?
Kind Regards
Arta
-
Hi Arta,
Sorry, I was out for most of yesterday. And not quite sure what happened to the link. This is the tool I was referring to: http://www.webconfs.com/search-engine-spider-simulator.php
If you break your page up, you have basic information and cost at the top left with the image to the right - nothing wrong with that, but the buy button should also be in the Product Details up there at the top. As it stands, you have a price match and accessories before you get to it.
Then you have a big block of Special Offers. It is important to say if it comes with something free, but this doesn't look right at all. The heading for that (included free with this stove) is smaller than the product headings below. You need to box this off somehow and make it stand out.
Then you come to the drop downs and additional information. There is so much going on here - the use of the collapsable ones and horizontal tabs don't really work well together. Why not use all horizontal tabs? And I would get rid of any duplication you have in the Additional Information.
-Andy
-
Dear Andy
would you explain more about " with nothing where I would imagine it should be" ??
Thanks
Arta
-
Just one quick question !
why it says , canada in seo borwser when my server is in uk? does it matter ? can i change it ?
-
Thank you for SEO-brower , i started using it .will get them to index/follow .
already got the sitemap in GWT.
Thanks for description and keywords advice , such a confusing subject ! its not easy to find something to describe you , be comprehensible for users and use them to get indexed and ranked as high as possible !
Thanks
-
"how can you tell if the content on the product pages are accessible by google?"
Simple. Use seo-browser to see what is "crawlable" by a search engine bot. I have done this for the link you provided. Here is the result:
If you see it shown there, then Google can read it.
Secondly, make sure the product pages or folders are not blocked with any robots.txt rules, and that the page is set to "index/follow", which it currently does not look like they are, based off of viewing the page source.
Sumbit a sitemap to GWT with all the site URL's you want indexed.
As a sidenote, I found this on the page:
<title>Aarrow ecoburn stoves, aarrow stoves uk, ecoburn 5 7 9 11 stove</title>
Since the page is about "wood burning stove(s)" you will probably want to mention that in the descriptions and keywords. If you do get that page showing up in search results, that description could be a bit prettier. I doubt people will click on something that either looks spammy, or is something they cannot understand. Something like: "Fireplace Products UK offers a wide selection of Aarrow Ecoburn wood buring stoves for your home. Primary UK distributor of Aarrow stoves and ovens."
Page title should reflect the same. Right now, they all display the same info.
Hope this helps!
-
I like to use screaming frog or xenu. They basically crawl the links on your site and give you a report on the results. To put it simply, if pages do not show up in the results then Google probably wont either. Be careful though, the free version of screaming frog only crawls up to 500 pages.
You can also look at individual pages by typing "cache:[url]" into the address bar in chrome. This displays Google's latest index of the page. If it shows a 404 error then it has not indexed it - although this will often be the case with new products as Google just hasn't indexed it yet.
-
Thank Andy :
where would you imagine things should be ? would you give me couple of examples?
also would yo tell me what do you think about this website :
http://www.stovesareus.co.uk/all-stoves/multi-fuel-stoves/aarrow-acorn-4-view.html
ps. link to tool doesn't work
Arta
-
Thank you for quick response !
so my question was how you know if your content is visible and accessible by Google , is there a straight answer for that ?
buy now button is next to price , but when product has price match option and accessories that users can add buy now button is underneath all those choices , do you think when users have a choice of buying this product cheaper or add accessories before go to checkout buy now button should still be next to price?
you are right about reviews we tried but cant get so many of them !
-
Hi,
I picked up a tool seo-browser.com from this post http://moz.com/community/q/what-recommendations-do-you-have-for-the-seo-of-this-site#reply_237515 by David Kley
It's a bit like a Fetch as Google https://support.google.com/webmasters/answer/158587?hl=en
-
Hi Arta,
Andy has given you some good tips there.
I found the page a bit all over the place with nothing where I would imagine it should be, but in terms of what the search engines can see, have a look at this tool. It will help you understand what Google can see on the page.
-Andy
-
In terms of being seen as duplicate, yes but this content is essential - you can't get away from the fact the dimension / spec is the details and you can't change them, but what you can do is add more unique content to the page.
There seems to be a lot of manufacturers content on the page and I would assume that a lot of your competitors are using the same info - so this is where the duplicate worry would come in for me.
While this is quick and easy to use, its worth spend the time to add more unique content, and higher up the page the better.
You have Reviews section, have you been contacting previous purchases and encouraging them to leave a review - this will help to create unique content. If your using a shopping platform to create your store like shopify etc there are a lot of plugins to do this for you automatically so once set up you don't need to worry about it.
On a side note, it actually took me a while to find the buy button - it wasn't where I would of expected it to be, next to the price.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect single page
I have a popular page on one domain and I did 301 redirect of it to another domain. Just one single page. Both the sites are very related to each other. Will the backlinks get transferred? Its been more than a week but nothing shows up in webmaster tools.
Link Building | | anran0 -
I am searching for page ranks but all results show 0
i am searching for page ranks but all results show pr 0 when i search, doesnt matter if the site is a pr ma or a pr10, i was using scrapebox to find the backlinks but now nothing is showing as far as pr goes, i have also used various websites to check the page ranks and still get the same results. maybe its my ip but i doubt it cus i am using private proxies. any idea guys? cRbWC65
Link Building | | djgbshows0 -
Root or Inner page for Links?
Hi everyone, I am starting my link building campaign after parting with many an SEO company. I have been able to establish some links which I have used my targeted keywords as anchor text. I have also linked these to the relevant product pages on my site. I am now however, wondering if I should have link them just to my main domain name? My site only has a rank of 21 so I just wondered if I should at the start be building keyword links to the main domain? I am also building branded links to the main domain as well as doing keyword linking too. Thanks Michelle
Link Building | | nutjobshell0 -
Content Now
This is a general question, I was wondering if anybody had used content now before, either for content writing or link building. I've had them mentioned to me by a manager but would like to hear the opinions of others too. Has anybody used anything similar for creating content at all? Thanks
Link Building | | onlinechester0 -
#1 with grade F page optimization
For a specific keyword we rank #1 in Google. Nevertheless, I got a Grade F on SEOMoz regarding page optimization. All comments were certainly true. On another keyword (keyword 2) we got a grade A, on this keyword we rank #3. Strange enough I did linkbuilding on keyword 2 to the page regarding this keyword. I did not do linkbuilding for the first keyword. How can this be explained? Both keywords have average competition.
Link Building | | Onlinq0 -
Redirect a 404 page
Hi We encountered a problem with our site during a migration to a new platform and we lost much of link juice. I have noticed on SEOmoz Open Site explorer that our old urls from the old site still exists and many have high page authority. The urls all redirected currently to a 404 page and it is not possible to retrieve the old information For example this page http://www.featuredeco.co.uk/mall/departmentpage.cfm/FeatureDeco/_71989/1 This has a page authority of 32. Is it possible to retrieve the link juice from these pages and channel it on the Kind regards Paul
Link Building | | prano0 -
Want to Add Already Distributed Content to My Internal Blog
I want to add already distributed content to my internal blog. I have very useful articles on different topics which I have submitted to different article directories. Yesterday, I have started my internal blog and want to add all content which I have submitted to different external websites. So, Can I do it or not? I have confusion about duplication between my site and external websites.
Link Building | | CommercePundit0 -
Finding pages with a high Page Authority
Hi, Whats the quickest way to find pages with a high authority using SEOMoz? Cheers Mik
Link Building | | increation0