Content of the Product Page
-
Hi Everybody :
how can you tell if the content on the product pages are accessible by google ?
please have a look at my product page :
http://www.fireplaceproducts.co.uk/stoves/aarrow-stoves/aarrow-ecoburn-defra-wood-burning-stove/
i used classes in product page to set the key features, construction ,...
i notices other companies done these as text and they get better ranks do you think that's the reason ?
also to test that i added the text exact same as the key features , construction ,... as additional information at the end of the product page , would you thin that would be considered as duplication ?
Kind Regards
Arta
-
Hi Arta,
Sorry, I was out for most of yesterday. And not quite sure what happened to the link. This is the tool I was referring to: http://www.webconfs.com/search-engine-spider-simulator.php
If you break your page up, you have basic information and cost at the top left with the image to the right - nothing wrong with that, but the buy button should also be in the Product Details up there at the top. As it stands, you have a price match and accessories before you get to it.
Then you have a big block of Special Offers. It is important to say if it comes with something free, but this doesn't look right at all. The heading for that (included free with this stove) is smaller than the product headings below. You need to box this off somehow and make it stand out.
Then you come to the drop downs and additional information. There is so much going on here - the use of the collapsable ones and horizontal tabs don't really work well together. Why not use all horizontal tabs? And I would get rid of any duplication you have in the Additional Information.
-Andy
-
Dear Andy
would you explain more about " with nothing where I would imagine it should be" ??
Thanks
Arta
-
Just one quick question !
why it says , canada in seo borwser when my server is in uk? does it matter ? can i change it ?
-
Thank you for SEO-brower , i started using it .will get them to index/follow .
already got the sitemap in GWT.
Thanks for description and keywords advice , such a confusing subject ! its not easy to find something to describe you , be comprehensible for users and use them to get indexed and ranked as high as possible !
Thanks
-
"how can you tell if the content on the product pages are accessible by google?"
Simple. Use seo-browser to see what is "crawlable" by a search engine bot. I have done this for the link you provided. Here is the result:
If you see it shown there, then Google can read it.
Secondly, make sure the product pages or folders are not blocked with any robots.txt rules, and that the page is set to "index/follow", which it currently does not look like they are, based off of viewing the page source.
Sumbit a sitemap to GWT with all the site URL's you want indexed.
As a sidenote, I found this on the page:
<title>Aarrow ecoburn stoves, aarrow stoves uk, ecoburn 5 7 9 11 stove</title>
Since the page is about "wood burning stove(s)" you will probably want to mention that in the descriptions and keywords. If you do get that page showing up in search results, that description could be a bit prettier. I doubt people will click on something that either looks spammy, or is something they cannot understand. Something like: "Fireplace Products UK offers a wide selection of Aarrow Ecoburn wood buring stoves for your home. Primary UK distributor of Aarrow stoves and ovens."
Page title should reflect the same. Right now, they all display the same info.
Hope this helps!
-
I like to use screaming frog or xenu. They basically crawl the links on your site and give you a report on the results. To put it simply, if pages do not show up in the results then Google probably wont either. Be careful though, the free version of screaming frog only crawls up to 500 pages.
You can also look at individual pages by typing "cache:[url]" into the address bar in chrome. This displays Google's latest index of the page. If it shows a 404 error then it has not indexed it - although this will often be the case with new products as Google just hasn't indexed it yet.
-
Thank Andy :
where would you imagine things should be ? would you give me couple of examples?
also would yo tell me what do you think about this website :
http://www.stovesareus.co.uk/all-stoves/multi-fuel-stoves/aarrow-acorn-4-view.html
ps. link to tool doesn't work
Arta
-
Thank you for quick response !
so my question was how you know if your content is visible and accessible by Google , is there a straight answer for that ?
buy now button is next to price , but when product has price match option and accessories that users can add buy now button is underneath all those choices , do you think when users have a choice of buying this product cheaper or add accessories before go to checkout buy now button should still be next to price?
you are right about reviews we tried but cant get so many of them !
-
Hi,
I picked up a tool seo-browser.com from this post http://moz.com/community/q/what-recommendations-do-you-have-for-the-seo-of-this-site#reply_237515 by David Kley
It's a bit like a Fetch as Google https://support.google.com/webmasters/answer/158587?hl=en
-
Hi Arta,
Andy has given you some good tips there.
I found the page a bit all over the place with nothing where I would imagine it should be, but in terms of what the search engines can see, have a look at this tool. It will help you understand what Google can see on the page.
-Andy
-
In terms of being seen as duplicate, yes but this content is essential - you can't get away from the fact the dimension / spec is the details and you can't change them, but what you can do is add more unique content to the page.
There seems to be a lot of manufacturers content on the page and I would assume that a lot of your competitors are using the same info - so this is where the duplicate worry would come in for me.
While this is quick and easy to use, its worth spend the time to add more unique content, and higher up the page the better.
You have Reviews section, have you been contacting previous purchases and encouraging them to leave a review - this will help to create unique content. If your using a shopping platform to create your store like shopify etc there are a lot of plugins to do this for you automatically so once set up you don't need to worry about it.
On a side note, it actually took me a while to find the buy button - it wasn't where I would of expected it to be, next to the price.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Are links from staff profile pages no longer good for SEO?
Hey there, We run a small site that lists lawyers and we have an opportunity to ask the lawyers to display a 'badge' on their own website's staff page, linked back to the page on our site that they are listed on. Initially I thought this would be good link building (i.e. the lawyer's own staff/profile pages on their website linking to our site where they are listed = a highly relevant link). I was less concerned about the authority of the law firm's sites, though these will range from sometimes low-ish to medium. I just assumed that Google would see the value in the lawyer wanting to link to our site where they are listed. However, our SEO has said that these days Google doesn't give much/any value to these types of links from individual staff pages. His advice was to try and get the badge added to one of their service pages (or their About page) which will be unlikely as the badge is person-specific. I thought I'd ask if this was everyone else's experience regarding Google not valuing links from individual staff pages? Thanks for you help 🙂
Link Building | | Andy-H0 -
Should my backlinks point to my home page or to internal article pages?
Hi, I run a fitness blog and I get the majority of my backlinks through guest posts that I write on high quality sites. Sometimes they allow me to put a backlink within the article, and I'll link it to a relevant article of mine. However, in the "author bio" section my backlink anchor text is usually just my brand name. I was wondering if this backlink should point towards my home page or is it more beneficial to point it towards an important article of mine? Thanks
Link Building | | jeremyethier0 -
Link Building/ Off page strategy. Do we have already have a 'hook' or should we create more specific content.
Hi Guys. As part of our link building campaign I've been creating a database of people who might link to our site. We're a diary company. So I’ve been focusing on people interested in stationary, paper, pens, etc who also blog. We have a unique product at TOAD diaries, it's essentially an online tool that allows you to design your own diary. You can choose size, colour, duration, etc and also personalise the cover. So the product (we think) is very compelling and interesting. First of it’s kind. Check it out here: http://www.toaddiaries.co.uk/designer/diary/a5/everyday-diary-week-across-2-pages/coil-bound/toad-plum/12/1/8/2014 So.... question. Do you think that the site itself would considered 'good content'? i.e) It's already a very interesting idea that's worth linking to. Or Would it be better to create a high quality engaging blog (with info-graphics etc) that really speaks to that community of people? Say, about our love of the humble paper diary, and why it's still useful. Then use that blog content to try get links? You thoughts would be really appreciated. Thanks in advance. Isaac.
Link Building | | isaac6630 -
Stuck on page 2
I had a site that was ranking for hundreds of keywords, I got hit with a link penalty, got the link penalty removed by creating disavow file, reconsideration request. Last couple of months my site is stuck on page 2 and won't seem to move up. Thoughts?
Link Building | | interstate0 -
Links to deep pages good for Homepage ranking?
Hello Moz community. My question today is: if I got great backlinks with anchor text "abc" coming to a deep resource page in my site, will these links help my homepage rank for keyword "xyz"? In other words, are all links (regarless of anchor text) coming to a site helpful for the homepage to rank for its main keyword? Thanks.
Link Building | | EduardoRuiz0 -
Content Marketing: What to say when calling prospects
Hello, We have a useful article on a topic that there isn't much information on in our niche. Some of these organizations which we're outreaching to have general phone contact numbers. Would it be a good idea to call them? If so, can you give me some pointers as what to say? Thanks
Link Building | | BobGW0 -
On Page Optimization
Im working with a gutter installation company and they serve 2 states, so i want to optimize the website for these 2 states, what would be best thing to do in this case? create 2 separate tabs for each state and mention them in the content, and build links to each of them? or should i just create one page mentioning these keywords Thanks
Link Building | | vlad_mezoz0 -
Duplicate Content Question
Hi Mozers! I have a client who, before coming to me, created a good site with about 100 pages of useful unique content however used services that landed them with a link profile that included 100's of backlinks with the same anchor text (for each pages' few targeted keywords). There are so many backlinks that trying to escape the filters naturally would be nearly impossible...and not really worth the effort if it were possible. While the approach was bad, due to G's new anchor text filters, my question is really about the content on the site itself. There is nothing wrong with it. It is unique, kw targeted without being spammy and helpful to the reader. There are two approaches I'm thinking here: 1. Scrap the whole site (as it wasn't all that architecturally sound anyhow) and try to keep the content for another new site...done the right way from the start. 2. Delete the site's pages where the bad anchor text profiles are pointing and create a new page/URL, using the same content...to get out of the filter frenzy. It is a bit of a weird situation I know, but would Google see that as duplicate content, even if I went into Webmaster tools and tried to remove the pages from the index first? Is this a reasonable solution or is the content a lost cause? Even if I do delete all those pages that have the poor link profiles, would all of those spammy backlinks pointing to a non-existent page on my clients' site effect the site overall? Any insights would be greatly appreciated! Thanks in advance-
Link Building | | Vincent160