Help! Tracking Conversion Source of Specific Users: Possible? How?
-
Just as an example, let's say we generate a website lead from John Smith. Can we trace John Smith's activity back through AdWords or Analytics to see exactly where he came from and (with AdWords for example) what keyword he typed in before clicking our ad and converting?
Thanks for the help!
-
Lead-IQ.com does that. It extracts the keyword, adgroup and campaign behind all the leads that came from Adwords. It also extracts if the lead came from re-marketing (and the website that sent the lead) as well as Google Display Network (telling you the exact website that send you good/bad leads). Actually it extracts all the source traffic behind all your leads.
-
How does your software compare to Inbound Now? I found that tool after this conversation and find it very useful!
-
I just wanted to chime in that Convertable provides multi-touch attribution modeling. When a user submits a lead through the contact form, you will be able to see how many visits the user made to the site, date and time, the source of every visit, every page they viewed on each visit, how much time they spent on the site for each visit, and so on. This information allows you to determine which traffic sources, ads, keywords, etc. should actually be credited with the sale at the end of the sales pipeline.
-
Yeah, it's definitely still in place.
But I don't really understand why, especially since Google loves to track everything everyone is doing but doesn't want to allow anyone else do it. Also, I'm not sure how much they enforce it, especially because Google Analytics' own Justin Cutroni has written about how to capture personally identifiable information in GA many times in the past -http://cutroni.com/blog/2009/03/18/updated-integrating-google-analytics-with-a-crm/. (Although he includes a disclaimer about the privacy policy, he still writes the post...)
Anyways, Keri is right that the policy is still in place so if you rely heavily on Google Analytics for your site, it's probably best not to blatantly violate their TOS since we all know Google can and will bring the hammer down anytime they feel like it.
-
As far as I'm aware Keri, that is still in place. It certainly looks that way on the Analytics Partner Forum.
Your Analytics account cannot hold any personally identifiable information (PIN) and, while Google isn't know for being stringent in checking accounts, if it finds any it will suspend you no questions asked.
IBM Digital Analytics, what was CoreMetrics, is an enterprise analytics solution that does let you track users and their journey through your site. Once a user identifies themselves to you - eg entering their email on a form - that person is "revealed" and you can then see their current session (plus any other sessions on your site they have had in the past). It's an enterprise solution though and quite pricey.
-
Google Analytics at least used to have a privacy policy in place against tracking personally identifiable information as well, so you'll want to check on the privacy policies of the tools you use to carry this out.
-
There are a lot of great answers here to your issue, all of these guys are very knowledgeable and correct across the board. Just chiming in to hopefully make it more cohesive and direct - but what you're asking for has a complex answer
Yes, it is possible to track a specific lead's information.
No, you cannot track the specific keyword that the user typed in (due to Google's latest privacy ruling). but you can track the listed keyword in the AdWords interface.It is possible to use this with some of your favorite tools (like Convertable, Hubspot, SalesForce, etc), or if you have a working knowledge of URL parsing, you can set up your own hidden fields to accept different URL parameters.
However, just be sure you know how your chosen software works with attribution. All of these methods have their own attribution modeling. Most of them will only pull the information if it was a direct sale on that page in one session. If the user leaves the page, sometimes they won't parse the parameters.
You will have to use a bid management software like Marin to be able to see keyword level attribution through the whole path.
-
I'm actually a co-founder of Convertable. We created Convertable to do exactly what Ricky is looking to do because we ran into the same problem not being able to use Google Analytics or AdWords conversion tracking to identify the source of any individual lead. And to add onto Guillermo's comment, yes, you can definitely track which specific AdWords campaign, ads, keywords, landing pages, etc. generated each lead by using our Campaign Tracker tool.
Please let me know if anyone has any more questions or suggestions for things to add to Convertable since we are always looking to improve the service for our users!
- Patrick
-
No prob David!
I was pretty sure lol
-
Im sorry guys it seems i answered to quick - if you want to track a person back to a channel you would need the form to be programmed to pass that info into the lead.
-
For adwords channel conv tracking will give you the keyword used to enter site etc. For non adwords channel you need to set up a goal in analytics to see the channel
-
David,
Can you point out exactly where can I find this information in the link provided from Google Adwords support?
Perhaps I'm wrong, but as far as I know, you can't track a specific lead with just your conversion code. I'll be happy to read more information about it
Hope you clear this out for us.
-
Hi Ricky,
We came across this issue several times. It can't be done with just Adwords conversion code without using any other software. To achieve this, we use Hubspot with most of our clients to have detailed contact insights.
If you want to try a free software, you can go for Convertable. I've tried it before and works really well. However, I'm not sure if it can tell from what specific Adwords campaigns are your leads coming from.
Hope it helps!
Guillermo
-
I have played around in my spare time with a product called segment.io and it lets you track people around your web site and port the information out to different sources. You can set it up to track where they come from, if they create an account their name or email address, and things like that. Also what they purchase as well. You should take a look at it. Here is a link to their api dealing with tracking people, https://segment.io/docs/tutorials/quickstart-analytics.js/
One thing I don't think you are going to be able to do is track the search term though. With the whole keyword not provided thing it is kind of hard.
-
Yes you can you can do this by setting up conv tracking in adwords and putting the code on the thank you page that appears after the lead form is submitted. read more here https://support.google.com/adwords/answer/1722054?hl=en
For phone calls you can setup 3rd party call tracking that can do this look at services like callrail.com or https://www.mongoosemetrics.com/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Weighted number of conversions - any explanation?
Do any of you know meaning of "weighted number of conversions" in attribution models? How google analytics calculate it? Any example? Thank you.
Conversion Rate Optimization | | Tormar0 -
SEO and Conversions from a C-Level perspective
Hi guys! Do you have any suggestion about articles about how to work with conversions and SEO from a C-level perspective? I know it is very open question, but there might be articles like (https://moz.com/ugc/how-can-pr-seo-and-ceo-people-work-together-for-link-building) that are great and written on this subject. Could you please share if you have any examples? I'm thinking for these perspectives: What knowledge and insight does a management team need to take control and drive the SEO and CRO related work (from a executive level)? How do the management team connect business strategy and goals with the SEO and CRO area? Have a great day!
Conversion Rate Optimization | | OscarSE0 -
CRO - Who are the best sources on this topic?
I've got a good handle on SEO and am starting to offer my clients CRO services to optimize on the traffic I'm bringing to their websites. I know the basics of CRO, but have no idea where to look online for authoritative websites on the subject. What are some of your recommendations on websites to take advice from?
Conversion Rate Optimization | | reidsteven750 -
User Friendliness Bible: Has it been published yet?
I started with that intriguing title because that's all i've got. What I mean is, I don't know the exact topics that I am looking for. Anyways, here's the shindig. I was just replying to a nice new member to SEOmoz, and he asked if he should set up his 3 sites in 3 separate campaigns. I was telling him about the different number of keywords that comes with each respectable price, so I had to log out to be sure. Low and behold, not only did SEOmoz not kick me to a "You have been logged out" page (basically, it allowed me to continue, un-interrupted, and finish my thoughts), but it also did something MUCHHH better. LOL i'ma little giddy about it even. So, I typed a fun little response, added my links, and whatnot, and FORGOT that I had logged out to check the prices. Well, when I logged back in and clicked reply again, all of my text showed up in the editor (as a draft). I am wondering, what is the action of trying to think of cool ways to improve your site called? User Friendliness Optimization? User Engagement Optimization? User's Enjoyment of Using Your Site Optimization? ----insert metaphorically cloudy line here-------- Conversion Rate Optimization? At some point it does overlap with Conversion Rate Optimization, but either way, does anybody know of any cool tips to make people "enjoy" their time on your site more?
Conversion Rate Optimization | | TylerAbernethy0 -
Query: Analytics Goal Conversion
Please see the attached image. Can anyone please explain the attached image. Goal Overview tab says 8 Goals. but in the attached image says, 3 visitors finished, I've even set the required step as well, so it is also not possible to goal might have completed from any other page. Thanks llSj0
Conversion Rate Optimization | | Visiblics0 -
Conversion and CTR best books and tips?
So there are two things a site owner needs, 1. To rank on page one and 2. To have a high conversion and clock through rate. I'm still learning both but need more help on the second. Any tips? What are the best books to study on CTR and Conversions?
Conversion Rate Optimization | | bronxpad0 -
Tactics to Get lots of information from newly-registered users
Ciao Mozzers! I'm currently looking at revising a clients signup process. We need to grab lots of information to populate their profiles with higher-quality content. Some ideas so far: Facebook Connect - grabbing information from Facebook profiles (a few clicks for users) Use multi-step/paginated signup form (with progress bar), perhaps using jQuery to show the next question once one is finished More shorter, specific questions > fewer longer questions I've been looking around for examples of pages which need to capture lots of information, and like what Quirky do, but has anyone got any other awesome examples or ideas for helping capture more information?
Conversion Rate Optimization | | edfryed0 -
Low conversion rate, high ticket item... but not THAT high
Oh great mozzers, I fall at your feet... I feel like I'm going insane... My client, 35 Degrees (http://35DegreesSteaks.com) is quite the mystery. I handle SEO and paid search for them, and we're doing great in those areas... however, we're just not seeing the conversions once I deliver these folks to the site. The people are targeted, the keywords are sound, and from what I can see, the checkout process isn't a mess... but they are just not getting the sales. We're currently starting to test some price points with some newer, lower cost "intro packages", so we'll see if that's one of the pain points. I'm also in the process of convincing them to include a Verisign or some other logo in the checkout process. However, I was hoping the great minds here could take a quick look and see if I'm missing anything else. Thanks in advance! Jeff
Conversion Rate Optimization | | fangdigital0