What to do with high-traffic pages that are not related to e-commerce?
-
Hello folks!
We run a webshop selling wine and spirits, which obviously serves the purpose to generate revenue. To add further value to our customers, we have a section on the site, suggesting food recipes. The main purpose of that section is to inspire and educate about how wine and foods can be combined.
Rankings are getting higher on "important" keywords for our business, in terms of products and product categories. However, the recipe pages, which are less important, are getting much more organic traffic.
So here comes my question: Having "less important" pages that do not convert in terms of purchases, but however do get loads of organic traffic, what could I do with these pages, in terms of SEO? Could they be used to pass link juice to other, more "important" pages, that we actually want to rank on?
Thanks!
-
Hi there
Great to see a content marketing strategy generating "extra" traffic. In order to pass on an SEO benefit, you may want internally link from within the body of the article to your core landing pages. That may pass on "the strength" of that page, as it were. With internal links, you can link to your landing pages with your target keywords a bit more often that you normally would when link building from external sites, but don't overdo it. (I'd say 20-25% of links with your keyword in the anchor text would be OK for internal links - please don't do that for external links!).
Of course, the main objective I see would be to capture that traffic that comes in on those blog/resource pages and get it to convert. Have you looked at running an email widget next to the blog? Perhaps you can use an exit popup, popup, popunder or interstitial ad as well. These methods are more aggressive and "in your face", but contrary to what you may think they really do convert.
Hope this helps.
-
Hi, thank you for quick reply.
Exactly my thought - if you're looking for how to cook a chicken, you're most certainly not going to buy a wine in the process. So converting home-chefs to wine customers, will without doubt be an uphill battle. However, we do try to inspire visitors and linking recipes to products, by suggesting wines to each recipe.
That being said - the "best" SEO practice, would then be to just pass link juice from recipe pages to product/category pages?
-
Hey, yeah I'd link them up for SEO, though the benefits will be far less that if you concentrate on funnelling your visitors to these recipe pages through to the target pages. It's really hard to convert a sale when someone is looking for information, but all of the traffic that lands on your recipe pages are now aware of who you are so make sure the site is well branded too!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-Page / Site Optimization+Link Building -check help!
HI all, have also Question One, i don't understand how is this website : competitor website http://hack-clash-royale. com/ beter them my website i analze i have more more backlink and my website is strong have good seo but not on first position, you can tell me what is problem, my website is 4-5# and competitor 1-2# .. thanks
Link Building | | Fahad5Saleem0 -
Internal Linking and Related Search
Hi there, Is it a bad idea to use Google related terms when creating internal links? For instance, if I search for 'printing companies chicago', there are at least 3 terms related to our organization and what we provide that appear at the bottom of the search results. Searches related to printing companies chicago reliable printing companies chicago
Link Building | | SEOSponge
chicago business card printing
chicago printers Just curious if anyone uses this type of research to build out pages? And create internal links? Personally, I am seeing people search for services we offer in different ways - that alone makes me think it should be a major part of our internal linking. Looking forward to your feedback!0 -
Does more product pages mean better rankings?
We've recently been told that one of reasons why our site doesnt rank as well as a particular competitors because they have much more product pages than us. We can see that they have better quality links, which we are working on improving, which we sort of understand can be helping them beat us, but we didn't think that they would be ranked higher just because of more products. They also do not have much interesting blog / content on site. So should our limited resources be focused on getting better links, better content, or increasing our depth of product range? Thanks all.
Link Building | | onwardsandupwards0 -
Backlink count is WAY high vs. competitors
Hi all! My site was managed by a SEO company that is no longer around. I started to look for a new agency and in the process, found Moz and decided to try out the report. While running the report, found out that my I have 3K links vs 173/1600/6344 links that my three other competitors have. Any simple guidance will be appreciated.
Link Building | | fullerton0 -
Url variables, page rank and canonical question
Hello.
Link Building | | adrianTNT
I am having some back-links to my site that look like: http://site.com/page.html**?source=a**
http://site.com/page.html**?source=b** I assume these two will have two different ranks, is this issue fixed if I use canonical on the landing page? Thank you.0 -
On Page Optimization to Rank For Multiply Cities
I have service that operates in western Massachusetts, and I'm targeting keywords that are "KEYWORD - CITY", i have over 20 cities, whats the best way to optimize my website for these keywords, should i create a one page and mention all the cities that we operate in? Thanks
Link Building | | vlad_mezoz0 -
High PR vs Low PR and Relative
My main question is if you had a choice between a PR 7 site and a PR 4-5 site that was relative and related to your website content, which would be a better choice? Does relativeness matter anymore?
Link Building | | blackrino0 -
Value of Inbound Links to Pages With a lot of Outbound Links
Suppose you have a resource page of the Top 50 Awesome Sites in your niche. Since there are about 50 outbound links, then I would think there will be less Page Rank being passed to internal pages from internal links on the resource page. Since you are getting less PR passed to internal pages, are there other ways the inbound links can be beneficial, such as increasing the diversity of links of your domain? Sites like SEO Optimise seem to create a lot of Top 30 Resources lists and I have read that they think it is a strong tactic.
Link Building | | SparkplugDigital0