30% loss organic clicks in last 30 days
-
Hey all, I am a bit stumped here so looking for some insight. Our site was starting to rank well for many keywords, and we were getting roughly 25k visitors organically per month. Now we are down 30% over the last thirty days, and I am trying to figure out why. This downtrend started I would say about mid August.
1. No messages in webmaster tools.
2. Our linking building is very good, no spammy links, never black hat. We did have someone attempt negative SEO on us back in July. We disavowed those links as soon as we saw them. Basically all our links come from link baiting to quality content. Many .edu links
3. Content is good and fresh, always adding new stuff to the site.When I look in webmaster tools and look at my search queries for last thirty days, our impressions are down dramatically, but the change in average position is increasing. Our top 25 keywords we saw 15 rise in average position, 5 fall, and 5 unchanged. This makes me think there is just a reduction in the amount of people searching for what we offer, though maybe that's wishful thinking? Is there a way to see search volume this month vs last month?
What should I be looking at here? Hoping to stop this downward trend ASAP.
-
That's what I did. You can see the results in the attachment and should be able to figure how to replicate.
-
Yea thats what I am trying to figure out. Are we losing organic clicks due to seasonality, or is it something else. From what I can see based on that our position in the SERPS on average has gone up, then I imagine its seasonality but was hoping someone can provide some better insight.
Is there anyway to run a report on a list of keywords and look at searches performed through google last month vs this month, etc? More recent trends than say the last 2 yr period.
-
I had a look on Google Adwords keyword planner. There has been a huge increase in the number of searches for 'student debt relief' over the last two year. From 260 to 1400 per month (in June & July).
Given the volatility are you just looking at some seasonality as people focus on holidays?
-
The company sells a service not retail products. Here is the website.
-
A Couple of things:
New Google Shopping for Adwords, if you are list products on Google. This has had a dramatic effect versus the old Shopping on Adwords
Also check Google Places, now Business. They had an update in August, so this might be a place to look too
If neither of these are likely, give a bit more info about your site, so it helps with some clues.
Bruce
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the benefits of having more refering domains than inbound backlinks or vice versa? and is it neccassary to get a click on a backlink which i created on someone elses website,
somebody told me if i get a click on my backlink , i will get more refering domains
Link Building | | calvinkj0 -
Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.
Hi,
Link Building | | JIMBO16
I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim0 -
Does the number of people who click on a link to your site from another domain influence your domain authority?
Say you have a link to your site on the BBC, is it the fact that you're being linked to from a domain of very high authority that boost your own domain authority or is it dependent on how many people actually click on your link from that site? Any insights much appreciated!
Link Building | | loco20 -
Why would I lose 300 links in 19 days?
Hi, I have recently discovered a loss of 300 links in the space of the last 19 days. What would cause this? Is there a new algorithm in place that I am unaware of? I'm totally baffled, as the links should have increased, not decreased? Thanks,
Link Building | | Benjamin3790 -
"Activating" Links - Do External Links Have to Be Clicked On to Really Have Value?
I heard an SEO talk about the concept of "activating" a link - meaning that if an external link to your site exists, but google doesn't detect that it has gotten any actual clicks, they will significantly discount or ignore the value of the link. Obviously between Chrome, toolbars, and GA, google does have a lot of ways to detect whether a link has gotten clicks. What is the SEOmoz take on this issue?
Link Building | | kbrake0 -
Last week the Google Australia ranking for one of my keyword was 10, this week it slipped to 20\. How come ?
Search Engine: Google Australia (organic) Keyword: Staging Hire Previously Ranked: 20 After several article and link submissions it jumped to 10. But in just one week slipped back to 20. Same thing happened with few other keywords too. Why?
Link Building | | i-kreo0 -
100 One-Way .EDU Backlinks $30?
I've seen so many of these type of advertising on forums. Do you think it's safe (i.t.o search engine rankiings) to buy or not?
Link Building | | Springboks0 -
My Backlinks droped form 3500 links to 700 in few days
I know it's strange but this what happened : i had like to 3500 Backlinks from 600 different domains and in one week it droped to 700 backlinks from 260 Domains .. I believe these huge backlinks was there for just 6 or 7 weeks from directory submissions where i was nearly in all the directories sidebar as a new link .. Now my ranking droped from 1st position for more than 6 keywords( for more than a year ) .. to the 5th and 6th page where its just jumbing in the different positions for more than 10 days now and this for all Keywords .. and my question is it a google dance cause i used to has a good ranking with this few number of links and this huge number was there for just 6 weeks .. or shall i go wild to come back to this number of backlinks again ..
Link Building | | hareedy0