30% loss organic clicks in last 30 days
-
Hey all, I am a bit stumped here so looking for some insight. Our site was starting to rank well for many keywords, and we were getting roughly 25k visitors organically per month. Now we are down 30% over the last thirty days, and I am trying to figure out why. This downtrend started I would say about mid August.
1. No messages in webmaster tools.
2. Our linking building is very good, no spammy links, never black hat. We did have someone attempt negative SEO on us back in July. We disavowed those links as soon as we saw them. Basically all our links come from link baiting to quality content. Many .edu links
3. Content is good and fresh, always adding new stuff to the site.When I look in webmaster tools and look at my search queries for last thirty days, our impressions are down dramatically, but the change in average position is increasing. Our top 25 keywords we saw 15 rise in average position, 5 fall, and 5 unchanged. This makes me think there is just a reduction in the amount of people searching for what we offer, though maybe that's wishful thinking? Is there a way to see search volume this month vs last month?
What should I be looking at here? Hoping to stop this downward trend ASAP.
-
That's what I did. You can see the results in the attachment and should be able to figure how to replicate.
-
Yea thats what I am trying to figure out. Are we losing organic clicks due to seasonality, or is it something else. From what I can see based on that our position in the SERPS on average has gone up, then I imagine its seasonality but was hoping someone can provide some better insight.
Is there anyway to run a report on a list of keywords and look at searches performed through google last month vs this month, etc? More recent trends than say the last 2 yr period.
-
I had a look on Google Adwords keyword planner. There has been a huge increase in the number of searches for 'student debt relief' over the last two year. From 260 to 1400 per month (in June & July).
Given the volatility are you just looking at some seasonality as people focus on holidays?
-
The company sells a service not retail products. Here is the website.
-
A Couple of things:
New Google Shopping for Adwords, if you are list products on Google. This has had a dramatic effect versus the old Shopping on Adwords
Also check Google Places, now Business. They had an update in August, so this might be a place to look too
If neither of these are likely, give a bit more info about your site, so it helps with some clues.
Bruce
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website DA is decreasing Day by Day
I am working on my site mbWhatshub http://mbwhatshub.com/ and I am worried because site DA decreased when I checked in MOZ and I am trying to find out the reason I failed please is there any bug?
Link Building | | anwarsahil00 -
Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.
Hi,
Link Building | | JIMBO16
I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim0 -
People Promising mass link building in one day and some other unrealistic things, Is it possible? Expert Advice Required
Hi Experts!! "Newbie Question", excuse me if it is something silly There are some experts on the internet(other than here) who are making big promises, about link building, thousands of back links in few days. They have executed thousands of orders and have excellent feedback. Back to the basics, SEO books say we shall build back links at slow and natural pace. I want to know whether such mass link building is possible in white hat SEO world? If yes, are they beneficial for SEO? Typical offers Service 1 Time taken 6 days "I will blast an eminent SEO backlink pyramid (EBP) with 5000 Profiles. consisting of 300 Site about site/domain PR 4+ among which there're varied from 10 to 20 edu / gov (edu.xx gov.xx) profiles randomly in tier 1 and then 4700 profiles built to 300 high PR sites above-mentioned as tier 2, 300+4700=5000 .(its 2 layers backlinks, We will send 300 to your url then we will send 4700 to the 300 links that link to your url , 4700=>300=> url ) .they are from world wide different / unique domains, about 80% of Tier1 are dofollow and publicly viewable." Service 2 7 days _ "I will build a 6 site linkwheel for you (PR3-8 Root Domain), & then ping all the web 2.0 sites. After it i'll create a total of 3000 backlinks to the 6 sites"_ Service 3 I will give you 10 (temporally 30!) powerful links from some of the biggest PR7 - 10 sites on the planet like: Microsoft Apple IBM Adobe Amazon etc Answer requested , so that I can follow the right track. Thanks in advance
Link Building | | Dachman0 -
At a Loss With What to do With This Site
Hi people, a friend of mine runs a payday loan site with a very valuable domain name: http://bit.ly/1lyJgME The site was penalised by Google about 18 months ago, up until then it ranked #1 for payday loan and on the 1st page for the plural, payday loans in the UK. Now the website is nowhere in the top 200 results for either of the phrases, but he has not received any notification from Google and if he checks in webmaster tools in the manual actions section there is nothing there. He has gone through all of the links to his site several times and attempted to remove any unnatural links, those that he could not get rid of after emailing twice he disavowed - about 800, a lot were not even built by him. He has sent 2-3 reconsideration requests to Google and every time they said that the site had not been penalised, or something to that affect. The site does have lots of quality organic links from websites like Wired Magazine and the National Geographic, more then enough decent links to rank somewhere on Google for its keywords. I feel that the site may have been held to a higher standard because a lot of people think that payday loan websites are unethical. What do you think he should do? Can you spot anything on site that is wrong? He has definitely tried to remove every single unnatural link and the ones he could not he disavowed.
Link Building | | Eavesy1 -
Target keyword appears in organization name. Does it Rank?
I want to rank for the keyword "breast cancer" so when someone uses the anchor text "The Breast Cancer Foundation" am I getting a backlink for both The Breast Cancer Foundation AND breast cancer? Does Google break apart the anchor text in any way that would benefit me in this case?
Link Building | | mstanwyck0 -
Is something strange going on with Google last few days?? Seeing strange results for competitive keywords
I am seeing some very strange results for competitive keywords. If I search on google.co.uk for "website design" which I feel is a pretty tough keyword. I see a site called http://www.techdesigns.co.uk/ If you go to the site its a laptop review site with no mention of website design on the site. They seem to be an Amazon Affiliate They have 23,597 links saying website design but mostly from adult websites. I have seen this on a few result related to SEO but dont want to mention any names in case we upset anyone on the forum. How can they rank for such a competitive keyword without onpage? Surely Panda should have hit this site? Why have they not been hit by Penguin so many adult links? Sorry if this is anyones site on here I am not looking to get you banned or hit just stumps me why this site ranks.
Link Building | | tempowebdesign0 -
How many days/hours a month should I dedicate to link building ?
I realise that the more time you dedicate to link building the better, but what would you say is the ideal amount of time that I should spend link building to see a significant improvement in rankings? The keywords I'm trying to target are medium to difficult. So far, I've been spending one day link building but since I'm making all link submissions manually, I haven't seen great results, even though I've been link building for a couple of months. How many days do you spend link building? Thank you in advance for your help! 🙂
Link Building | | SEOBunny_0 -
How Many Backlinks Per Day
I am starting to do some manual back-linking for a medium competition word with high traffic. I plan to start back linking with like niche blogs with non spam comments, like niche directories, like niche forums, and guest blogging. My domain is over 3 years old and ranks for multiple keywords, but I'm going to concentrate specifically on this keyword, but need to know how many links to back-link a day. Again none of these will be spam, but will be of real quality. I was thinking 10-20 a day, but unsure.
Link Building | | treeoflife0