30% loss organic clicks in last 30 days
-
Hey all, I am a bit stumped here so looking for some insight. Our site was starting to rank well for many keywords, and we were getting roughly 25k visitors organically per month. Now we are down 30% over the last thirty days, and I am trying to figure out why. This downtrend started I would say about mid August.
1. No messages in webmaster tools.
2. Our linking building is very good, no spammy links, never black hat. We did have someone attempt negative SEO on us back in July. We disavowed those links as soon as we saw them. Basically all our links come from link baiting to quality content. Many .edu links
3. Content is good and fresh, always adding new stuff to the site.When I look in webmaster tools and look at my search queries for last thirty days, our impressions are down dramatically, but the change in average position is increasing. Our top 25 keywords we saw 15 rise in average position, 5 fall, and 5 unchanged. This makes me think there is just a reduction in the amount of people searching for what we offer, though maybe that's wishful thinking? Is there a way to see search volume this month vs last month?
What should I be looking at here? Hoping to stop this downward trend ASAP.
-
That's what I did. You can see the results in the attachment and should be able to figure how to replicate.
-
Yea thats what I am trying to figure out. Are we losing organic clicks due to seasonality, or is it something else. From what I can see based on that our position in the SERPS on average has gone up, then I imagine its seasonality but was hoping someone can provide some better insight.
Is there anyway to run a report on a list of keywords and look at searches performed through google last month vs this month, etc? More recent trends than say the last 2 yr period.
-
I had a look on Google Adwords keyword planner. There has been a huge increase in the number of searches for 'student debt relief' over the last two year. From 260 to 1400 per month (in June & July).
Given the volatility are you just looking at some seasonality as people focus on holidays?
-
The company sells a service not retail products. Here is the website.
-
A Couple of things:
New Google Shopping for Adwords, if you are list products on Google. This has had a dramatic effect versus the old Shopping on Adwords
Also check Google Places, now Business. They had an update in August, so this might be a place to look too
If neither of these are likely, give a bit more info about your site, so it helps with some clues.
Bruce
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Displaying 10 blog-posts from website homepage: Any loss in-terms of link juice?
Hi community, We started showing 10 blog-posts from our blog on our website homepage. Will this hurts us anyway by taking away link juice? Thanks
Link Building | | vtmoz0 -
Self linking - loss of link juice?
There are 10 links on page that point to this page where they exist (link to the page itself). Does it influence on ranking? And what's happening to link juice? How does it spread? Is there any loss of it?
Link Building | | templatemonster0 -
Does the number of people who click on a link to your site from another domain influence your domain authority?
Say you have a link to your site on the BBC, is it the fact that you're being linked to from a domain of very high authority that boost your own domain authority or is it dependent on how many people actually click on your link from that site? Any insights much appreciated!
Link Building | | loco20 -
How to Build Whitehat Backlinks on 3 Hours a Day?
Hi Everyone, I've been lurking for some time and really appreciate the combined expertise of everyone here. Forgive me for beng a noob but, despite having searched the forum for relevant questions, I still can't seem to find the exact advice I'm looking for. Here's the deal: We are a small, aftermarket automotive tint and accessories store and are completely online. We have been in business since 2003 but primarily on eBay and Amazon. Our site was always tertiary but we have really begun to ramp it up in the last 12 to 15 months. I have only really been tracking our PR numbers and backlinks using Alexa, Site Explorer and Majestic SEO for the past 3 months but the numbers don't seem promising. I read as much as I can and have posted a number of articles, press releases, commented on blogs, started a ring of blogs and participate in related forums but am having trouble adding backlinks. How to do so when you don't have a big budget for it? Any tips or blind spots that I'm just not aware of? Thanks in advance! Best, Mike
Link Building | | Rvinyl0 -
How many back links per day is too many?
I wanted to get the community thoughts on the specific question of: How many high quality directory submission back links per day is too many for a new website with zero back links ? or is there never too many when it comes to high domain authority back links ?
Link Building | | DerekDenholm0 -
"Activating" Links - Do External Links Have to Be Clicked On to Really Have Value?
I heard an SEO talk about the concept of "activating" a link - meaning that if an external link to your site exists, but google doesn't detect that it has gotten any actual clicks, they will significantly discount or ignore the value of the link. Obviously between Chrome, toolbars, and GA, google does have a lot of ways to detect whether a link has gotten clicks. What is the SEOmoz take on this issue?
Link Building | | kbrake0 -
New to seomoz, scared to death after last update
man, I know I am opening the flood gates for some serious debates, so let's just not and say we did. All I want is for some people to help me out. My site is www.ontracparts.com we sell heavy equipment parts. So we were steadily increasing in traffic and rank, before penguin. I had ordered a few backlinks from a semi spammy source (meaning that they used spun content) Like I said our rank was increasing pre-penguin, and I stopped ordering. We seemed to hold our postitions after I stopped ordering (for about 2 weeks everything remained the same) So, I ordered more of them. Then penguin dropped and our rankings and traffic remained the same. for a little while that is. Soon the rankings started to drop. Probably a direct result of those links right?? Well here is the weird thing.. Traffic is slowly increasing again now that I ordered more links. Rankings drop, but traffic increases? what the heck? what should i be doing now, post-penguin... just writing and publishing content on the site everyday?? How do I go about getting links if I can't just buy them anymore?? I should also mention that there is practically ZERO guest blogging opportunities.. I say that because there is nobody blogging about heavy equipment right now. Not that I could find anyway.
Link Building | | TylerAbernethy1 -
Google cache my backlinks two days ago but i did not see results
I got some backlinks in quality sites, and google crawled this sites something like couple days ago, but until now i did not see any results, im stuck in second page, i got backlinks with the exact keyword. Do i have to wait a little more? Do i have to worry bout it? Thanks
Link Building | | Ex20