Any PPC Companies out there who can work with small accounts
-
I have a story , 18 months ago we had our own PPC adwords account, we had been running at £3.20 CPA for quite some time and we were very happy. Sometimes CPA would go up , sometimes down, but not my very much.
One unfortunate day google rang, and told us , that our CPA should ne £2.50 and that we needed expert advice that they couldn't actually give us, we needed an expert.
To cut a long story short and after 5 very expert companies have messed with our account, we had varying results. One company left us with 2 leads per day at £10 a lead !!!! , one did better than that and setup a £3k adwords account using their expert advice, blew it all and said "times are tough" sorry !!!
The last company was actually the best, great guy , but I think we are two small for him, we have varying results, one day we get 30 leads, the next we get 10 , one day its £3.50 CPA , next its £7.00 . But on the whole very happy with his initial work
We just want a company that doesn't Lie to us , tells us straight , and can use their expertise to get us a CPA of £3.50 and help us get upto 50 leads a day, if not more.
Thanks
Hope that makes sense
Nick
systems direct ltd -
Hi Nick,
Unfortunately I'm not familiar with smaller British companies but what I would recommend is to find a freelancer. I happen to be available for hire, but I don't recommend using a non-Brit native for creating adverts. I've written copy for English companies before and they weren't too pleased with my "less British" style of writing, haha
However, a freelancer isn't going to have another agenda other than making you happy and will more likely shoot straight with you.
Portent is a small business agency located in Seattle WA in the states, and I know they have a small business plan that is very reasonable for the level of spend you are at currently.
-
Spend is £5k pm , I guess that's low , will have a look at those tools thanks
-
We use a really good agency, but agencies can be expensive.
Have you considered getting some tools and doing things in-house? I like and have used both Marin Software and Acquisio. When I did consulting, I also evaluated Jumpfly (service) and Raven (tool). Never used them, but left the evaluation feeling favorable. It's tough to find a good PPC company when your spend is pretty low.
-
Justin ,
We just had one done by our last ppc company who unfortunately I think have bigger fish to fry than us.
the main page gets upto 20% conversion from ppc. on a good day and 10% on a bad day.
-
Bruce
I wish I had the time to sit down and work out what the bloody hell is going on with adwords.
I shudda kept my phone off that day and just gone with the flowthank
-
Nick, do you have any screenshots of the landing pages you're using for the campaigns? You could probably improve your campaign performance quite a bit by focusing on the landing page optimization, even with no other changes to your AdWords account.
I'm sure some folks here would be willing to give some free feedback on landing page design. Sometimes it's good to get others' eyes on things.
I don't take on AdWords clients anymore, otherwise I'd bid.
-
Thanks Cole
Yes our industry is a hard one, we just feel like google sent us a curveball and since then our account has gone downhill.
Our conversion rate has been 20% , so quite good we feel. Although on some days is drops .It is a difficult one, and we are prepared to pay for someone to keep on top of this.
I don't mind a company saying NO , that's unreasonable, but spending months to prove this is soul destroying.ps. Bruce, I asked a simple question , we are not cheapskates , just want a company that can deliver what they say for a fair price and not rip people off , but in the end deliver !!
-
Hey Nick,
I hope my post is insightful, not demeaning.
You appear to have a specific (really low) CPA in mind while wanting 50 (high amount) leads a day. Without knowing your industry or target keywords, it's hard to comment on volume (leads) and CPA.
However, If you can generate 50 leads a day with certain keywords in PPC campaigns, then other people can too. If other people can, it drives up the price of your CPA. Thus, a low CPA and high number of leads is typically not reasonable.
I applaud you for tracking CPA and desiring a lot of leads. If you want 50 leads, assuming a 1% Click Through Rate and a 2% conversion on the clicks, you would need 2,500 clicks PER DAY and 250,000 impressions PER DAY. These are rough, industry standards but I hope this is insightful for what you're asking.
PS, Google doesn't call people trying to sale them. I second what Bruce said.
Thanks,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reasonable Cost for Adwords PPC Set Up?
What is a reasonable cost to set up Adwords Campaign? This would include keyword research, set up of Adwords, set up re-marketing banners, creative and coding landing pages using Instapage. Lets say there are 3 ad groups and two landing pages per add group. Assuming the vendor is highly experienced and located in the United States, what is a fair price? $700, $1,000, $1,500? How about for the monthly management of the campaign? Let's assume advertising budget is $3,000. Is $500 per month reasonable, $800, $1,000? I do not want to over pay not under pay and am trying to determine a cost which is fair to both of us. Answers should be based on a US based vendor with native English and extensive experience with PPC. Thanks, Alan
Conversion Rate Optimization | | Kingalan11 -
How can I find the redirect that removes special parameter from Adwords?
My main problem is Google Analytics doesn't show data from Google Adwords because a redirect in my site removes the special parameter(gclid) supplied by Adwords. Here's an email from one of Google Adwords representative: "When I reviewed your website, I found that a redirect set up on your site is removing auto-tagging information from your URLs. Auto-tagging automatically adds a parameter to the end of each of your AdWords destination URLs in order to identify visitors as AdWords referrals. The tag captures keyword, campaign, ad content information, and your ad's position when a user clicked it. The parameter used in auto-tagging is called "gclid." However, due to your website's redirect, the "gclid" parameter is being removed from the URL. As a result, Google Analytics is unable to properly track visitors reaching your site through AdWords. We suggest contacting your webmaster to append the "gclid" parameter to the redirected URL. If this isn't possible, you may want to consider removing the use of the redirect." Thanks in advance!
Conversion Rate Optimization | | esiow20130 -
No form on PPC landing page
My client has explained to me that they want to drive sales CALLS instead of form submissions because they feel they have a better chance of "closing the deal" on the phone. So my company is working to design a PPC landing page that focuses on the phone number. But the question is, do you still think we should include a simple form on the landing page? There are two competing trains of thought in my office. One is concerned that if we offer a form, people won't call. The other is that if we DON'T offer a form, we will lose out on possibly good customers. In addition to the form, no form question is the question of providing additional links to other parts of the website. One person I work with is concerned visitors will leak away and not pick up the phone. My concern is that if we do not offer a way to "learn more" the visitor will become agitated and not call at all. This is specifically for a focused PPC effort. To recap:
Conversion Rate Optimization | | WestAdvertising
1- Form or no form?
2- Links or no links?0 -
Inheriting Adwords account and establishing baselines
Hi guys! I'm a complete newbie to the Adwords/PPC world. Right now I've been put into the situation where I'm in charge of my company's adwords account, but I'm trying to figure out the baselines and KPI's. I'm currently going through PPC Hero's resources, but I just wanted to reach out to the SEOMoz community for those people who are doing paid search in-house for their own companies. Right now, I haven't done much to our account other than add/delete a few keywords, and pause few campaigns that weren't relevant anymore, as well as some light reporting. What have you done in terms of an action plan to start moving the meter for your own respective companies whilst inheriting accounts? Would appreciate any resources that have helped you get a stellar ROI for your own companies! Thanks!
Conversion Rate Optimization | | will_lam0 -
Can trackingcodes in your url be seen as duplicate content or break other rules?
I recently gave ReachLocal control to manage my Adwords campagne. I didnt want "Reverse Proxy" on so I decided to go with the Remote Conversion Tracking. So they track my website in every stap of the way. Therefor I had to place a Javascript on each page. But what worries me are these kind of URL's I see appearing in my Analytics account: /webpaginaname.html?scid+29903&cid=12343&tc+13012316371028544&rl_key=32850e0a2d4499e02a711d0b969044d2&kw+8307565&pub_cr_id=16701148613&dynamic_proxy=1&primary_serv=www.website.com&rl_track_landing_pages=1 Could this be seen as duplicate content by Google? Or could it break any other rule you know of? Should I be worried? Thanks a lot!
Conversion Rate Optimization | | wellnesswooz0 -
How can I track the traffic source/keyword of form submissions?
I'm using Google Analytics on www.nhfinehomes.com and would like to track the source of leads submitted via form submissions. Ideally, I could track if the lead originated from organic search (and what keyword phrase), PPC, referral links, etc. Is this possible with Google Analytics and if so, can anyone point to some documentation on how to do this or better yet someone who can help me set this up? This site is running ASP.NET and uses JQuery so there is not a 'traditional' thank you page that I can reference. I'm not a programmer and do not pretend to be one! Thanks in advance. Link
Conversion Rate Optimization | | LinkMoser0 -
Proper Landing Pages for PPC ads
One of our sites is for a local Promotional Products company that focuses on local big businesses to set up accounts with. We are trying to grow our customer base with this site through use of a PPC campaign, but are unsure of where to send them. We were thinking about a page with content about what we do and our contact information, or putting together videos with this information to send them to. Does anyone have any advice for a killer landing page that not only is good for getting conversions for promotional products through PPC, but also could get us organic traffic? Thanks in advance for the help!
Conversion Rate Optimization | | ClaytonKendall0 -
Can Changing Meta Descriptions Negatively Impact SERP's?
I have just had a page start ranking well in key SERP's and I would like to change the meta description and add a price as we are extremely competative in that line. Could changing the meta description now a page is ranking negatively impact the SERP placing? Does anyone have any experience with this?
Conversion Rate Optimization | | robertrRSwalters0