Proper Landing Pages for PPC ads
-
One of our sites is for a local Promotional Products company that focuses on local big businesses to set up accounts with. We are trying to grow our customer base with this site through use of a PPC campaign, but are unsure of where to send them. We were thinking about a page with content about what we do and our contact information, or putting together videos with this information to send them to. Does anyone have any advice for a killer landing page that not only is good for getting conversions for promotional products through PPC, but also could get us organic traffic? Thanks in advance for the help!
-
Depending upon what products and services you are selling a video might work well. I expect that it would be better for services where the potential client gets in touch with you by phone. The video would give them an opportunity to learn about you before calling.
If it was shopping cart transactions I would definitely land them on the product page with a buy button.
However, the video might work well. If you don't try it you never find out.
One thing that they say about trying something that is very different.... that is how you kick things up an order of magnitude or learn what does not work.
Good luck.
-
Great answer as always EGOL, thanks for the help. That's the general consensus of our group as well, but we were throwing around the idea of creating one great video or landing page that showcases all of our services. In this case, we were thinking about directing all of the PPC traffic to that page which would contain links to other, more specific landing pages. I understand that may hurt the quality score of our ads and all of the traffic would not be super targeted in that case. We really want to go all out on one great video or landing page though. Down the road then, we could make other more specific and equally as great pages. Would you consider that an option, or do you think it's necessary to make multiple great and specific landing pages now?
-
Most of the time... at least for me... the keywords reveal the intent of the visitor.
-
If the keyword is a product/service name that person might be a buyer and I would want to land them on the exact page for that product/service.
-
If the keyword is your brand then I would land them on the homepage.
-
If the keyword is something else then I can probably protect my budget by not bidding on it.
-
And, as you describe, if your focus is on local big business, I would be calling on them by phone or in person instead of using PPC.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices: Mobile & Desktop Ad Design for Adwords?
Is it possible to have Google Adwords display different page versions according to whether an advertisement will be displayed on a mobile or desktop device? We are a commercial real estate brokerage based in New York City. Most converting website use desktop rather than mobile. We are considering advertising on Google Adwords. Is it possible to have Google serve a more elaborate form of desktop landing page but have Google serve a stripped down version to mobile users? The stripped down version would be created using Instapage. From a technical perspective how would we create a more elaborate desktop version and have Google distinguish between the two? In our experience, mobile converts much less. How much less should we bid for keywords displaying on mobile? Thanks!
Conversion Rate Optimization | | Kingalan1
Alan0 -
Reasonable Cost for Adwords PPC Set Up?
What is a reasonable cost to set up Adwords Campaign? This would include keyword research, set up of Adwords, set up re-marketing banners, creative and coding landing pages using Instapage. Lets say there are 3 ad groups and two landing pages per add group. Assuming the vendor is highly experienced and located in the United States, what is a fair price? $700, $1,000, $1,500? How about for the monthly management of the campaign? Let's assume advertising budget is $3,000. Is $500 per month reasonable, $800, $1,000? I do not want to over pay not under pay and am trying to determine a cost which is fair to both of us. Answers should be based on a US based vendor with native English and extensive experience with PPC. Thanks, Alan
Conversion Rate Optimization | | Kingalan11 -
Any possibility to track goal completions/conversions at a sub-page (non-landing page) level in Google Analytics?
We’re promoting our sub-page it's http://www.flightcentre.ca/flights/london on our homepage under the slideshow so I need to see how many people went to the homepage, then went to this page, and then converted (enquired or booked.) What I can’t see is how many people did that. I know how to look up how many people landed on that page and then converted, but I need to know how many people navigated there and then converted. Is that possible? I can only see Goal Completions if I look at that page as a landing page, but that only presents a very slim view of the total visits when compared to those pages generally. Any way to check the entire behavior or activities happening through this page i.e. /flights/london?
Conversion Rate Optimization | | flightcentre200 -
Tracking Adwords users who sumbit a contact form after clicking through my Landing page.
I have a user, Jane, who comes to my landing page through an AdWords campaign. She click off my landing page, browses the website, then submits a contact form on one of the other pages on the site. My problem is when I receive the email from the contact form, there is no identification that this user came through adwords. If she had submitted the contact form on my landing page this wouldn't be a problem, but she submitted the form from elsewhere on the site. I know that I can see a NUMBER of how many goal conversions were achieved this way in Analytics. This is not what I want. I need something to identify it on the CONTACT FORM so that the intake staff in my office can credit that lead to the correct campaign. Any idea on how to achieve this. Technically, I am using the latest version of Wordpress and the Contact Form 7 plug-in. I can change plug-ins if needed.
Conversion Rate Optimization | | McShaneFirm0 -
Multiple Thank You pages with one Contact form - PPC
Hi everyone,
Conversion Rate Optimization | | Carla_Dawson
I am running a PPC (Google Adwords Campaign) and it is pretty big. I have about 25 landing pages each with a Contact Form. I need the contact form to go to a unique thank you page for each landing page to measure conversions via Google Adwords. In other words I need the contact form on submission to redirect to a specific and unique thank you page that I can define. The contact form needs to be the same for all landing pages to avoid having to produce 25 landing pages. I am ok with producing 25 Example
http://www.maindomain.com/landing-page-1 redirects tohttp://www.maindomain.com/thank-you-1 http://www.maindomain.com/landing-page-2 redirects tohttp://www.maindomain.com/thank-you-2 http://www.maindomain.com/landing-page-3 redirects tohttp://www.maindomain.com/thank-you-3 Can someone help me with this?
Thanks https://wordpress.org/plugins/contact-form-7/0 -
Help Me Improve this Page, Please
Time for the weekly "help me improve this page" post 🙂 I'd appreciate it if you all would take a look at this page and give me some tips to improve it from a user - point - of - view. The URL is http://goo.gl/9mcyF My main goal is conversions and I'm trying to make this page as good and helpful and easy as possible for potential buyers and visitors. I'd appreciate any tips or suggestions that you think may help. Thanks!
Conversion Rate Optimization | | Prime851 -
Rich Snippets on service pages and how to aggregate?
Question about rich snippets.. I want to showcase reviews of the SERVICE's offered but I am not sure if I should include them on the service page, a review page or both. For example, we offer snow plowing and lawn care services and each service has its own page. I have reviews for both services under the my "testimonials" page. So, a couple questions. 1 - Should I pace a single review marked up on each service page? 2 - Does the review need to be a google review or can I use reviews from other sites? If not, do I need to notate that somehow using the schema vocabulary? Example, I have a 5 star review from thumbtrackDOTcom, is it ok to mark up the review and include a nofollow link? (No follow because thumbtrack is actually a competitor.) 3 - When I looked into creating an aggregate rich snippet I got confused / concerned. Is it ok to list multiple services as a product? Example: <div< span="">itemscope itemtype="http://schema.org/Product"> <span< span="">itemprop="name">Lawn Care and Snow Removal</span<> <div< span="">itemprop="aggregateRating" itemscopeitemtype="http://schema.org/AggregateRating">
Conversion Rate Optimization | | dwallner
Rated <span< span=""> itemprop="ratingValue">4.5</span<>/5
based on <span< span=""> itemprop="reviewCount">4</span<> customer reviews</div></div<></div<> 4 - When I tested the code above, no stars showed up in the preview. Do I need to mark up products as well? Am I doing it completely wrong 🙂 Thanks for any advice!!0 -
Google Analytics e-commerce tracking on multiple pages
Hi, I work in the airline industry and we are trying to implement Google analytics on our site. We are at the stage of getting e-commerce tracking setup. The problem we face is that we have multiple receipt pages (booking confirmation pages in our case) instead of just one as most carts would have. These are completely independent of each other. My question is can I use the same e-commerce tracking code on each page or do I need to setup multiple trackers. I reviewed the documentation here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker however I'm unsure if multiple trackers are needed when using it on multiple pages or is this just for multiple trackers on the same booking confirmation page. any help on this would be greatly appreciated
Conversion Rate Optimization | | aerlingus0